The power of the corporate buyers

Augsburg/Berlin. When plants, birds or insects visibly and tangibly disappear, alarm bells should ring. When landslides bury hotels, the story of the risks has long since begun. However, the hospitality industry can take positive countermeasures right from the start to preserve nature. The wake-up call that Zanetta Sedilekova, a young climate and biodiversity risk advocate, will give at the HospitalityInside Think Tank in Berlin at the end of June hits home.

Augsburg/Berlin. Customers are in power! And their decisions for a hotel are increasingly made under aspects of sustainability. This will have a strong impact on the performance of hotel operators. Therefore, at the 6th HospitalityInside Think Tank, the data research company BVA BDRC will exclusively present results of a global survey among guests of large hotel chains from ten important source markets to the HITT participants.