News & Stories

Madrid. NH Hotel Group unveils a far-reaching turnaround plan focused on efficiency, Europe and new initiatives to attract business travellers. Nevertheless, the savings continue.

Munich. "Digital is powerful, face2face is valuable." This is the last sentence of Accor's current video of the survey among its employees. According to this, a single face-to-face meeting has the radiant power of three video or telephone conferences.

Hamburg. Across the DACH region, business travel needs to return. Four hotel groups - 25hours Hotels, Accor Northern Europe, Motel One and Vienna House - are therefore initiating a marketing campaign and encouraging colleagues in all three countries to join in via crowdfundig and benefit themselves.

Wiesbaden. Meat produced from cell cultures, gourmet vegan cuisine, ghost kitchen: Today's food & beverage management faces the Herculean task of filtering out the right strategy for the hotel from the many trends presently to be found. This is more exciting than ever. Two restaurant professionals offer a cascade of ideas.

Berlin. The German government decided on 3 February 2021, to extend the VAT reduction on food in the catering industry until the end of 2022, which was introduced in the wake of the Corona pandemic. The industry went for more.

Frankfurt. Now the time has come: Deutsche Hospitality presents the group's loyalty program, which was actually supposed to be presented during the cancelled ITB 2020. The bonus program includes all five European brands, with an opening to the brands of the Chinese parent company to follow later.

Brussels. The Hotelstars Union revises the criteria for hotel classification for 17 member countries every five to six years. The most recent update took 1.5 years and reduced the catalogue from 270 to 247 criteria.

Amsterdam. While the star classification for hotels increasingly loses importance in times of digital guest evaluation platforms, the Booking.com online reservation portal has now introduced its own classification for holiday homes.

Vienna/Brussels. In recent years, guest reviews have replaced hotel stars in terms of importance. Behind the scenes, HOTREC, the umbrella organisation of the European hotel associations, and hotelstars.eu are currently working feverishly on agreements with the key online giants to revamp the hotel star categorisation system. Google is also involved. The aim is to find a common transparent solution for hoteliers and consumers, both online and offline.

Hong Kong/Hamburg. The School of Hotel and Tourism Management of The Hong Kong Polytechnic University and the China Outbound Tourism Research Institute are joining hands to offer a new online training programme – the China Tourism Training. Its aim is to become the Global Standard Training in Chinese outbound tourism markets.