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News & Stories

PRISM presents itself at Expo Real – Wyndham, Accor, Odyssey remain open
Competition or win-win?
9.10.2026

The Revo insolvency is visibly reshaping the market. The Indian tech and hotel operator PRISM is the biggest beneficiary. Will it become the largest operator in Germany? How will the franchisors react? At Expo Real's conference stage, Prism, Odyssey, Wyndham and Accor took seats.

Treugast Rating 2026 motivates only a few
No major surprises
9.10.2026

Well-known budget hotel brands in Germany continue to outperform the market despite challenging conditions. However, other segments are also posting strong results in terms of room rates and occupancy, while new operators are entering the market. Overall, the outlook for Germany remains subdued.

ATworld arranges 2,500 locations for business travellers and digital nomads
Down with boring lobbies and empty workspaces
4.9.2026

It is a specialised form of space optimisation through which ATworld, a subsidiary of Aroundtown, integrates well-known hotel chains and airport lounges. Digital nomads and business travellers are breathing new life into dreary lobbies and empty workspaces. Via an app and a subscription, with a social twist and extra services. There are 2,500 locations available to book.

Dirk Iserlohe, Honestis AG/Dorint Hotels, on a major industry error
"RevPAR is plummeting!"
31.7.2026

“How can you sell a product when you already know that the average rate achieved won’t generate a sufficient profit? RevPAR is under massive pressure in many markets.” These are the critical words of Dirk Iserlohe, CEO of Honestis AG. He warns of a significant fall in RevPAR. 

The new UK Prime Minister has no solution for the sector
Hospitality must wait
31.7.2026

The hospitality sector asked the previous Starmer government for three things over two years. It received almost none of them. Andy Burnham has changed the tone, but the public finances that blocked those requests remain unchanged. Hotels should expect a long wait.

The move into German hotels highlights PRISM's operational weaknesses
Happy Sunday
24.7.2026

How is PRISM organised from an operational perspective? How is an Indian tech company taking over German hotels? In a bumpy and disorganised way is the answer. Suddenly, an auditor from India turns up unannounced in the lobby; ad hoc requests for system access are made; the hotel staff are frustrated; and those who have spontaneously been handed their notice at are still trembling.

How Radisson’s AI Price Matching works
10.7.2026

As one of the first hotel chains worldwide, the Radisson Hotel Group launched an AI-powered price-matching system across all distribution channels in June. Guests/customers no longer have to search for a better deal. As a result, the Best Price Guarantee has been discontinued. The details.

Heatwave in Europe: Locals are moving house everywhere
3.7.2026

From Poitiers to Germany to the UK, residents left their own homes to book air-conditioned hotel rooms for several nights during the latest heatwave. Searches for rooms with air conditioning and pools surged across OTA platforms.

Romantik Hotels launches "MyRomantik", a B2B platform
Simply simplifying the process
26.6.2026

Romantik Hotels comprises 160 privately-owned hotels, and each can now create its own "Romantik": "MyRomantik". A group of pilot hotels helped develop this new MyRomantik platform for the members of the cooperative. All establishments now have digital, 24/7 access to knowledge, data, guests and hotels.

Marriott owners of 1,000 hotels are calling for a new reimbursement system
More Bonvoy revenue, please
19.6.2026

Fifty-one Marriott owners, holding nearly 1,000 hotels, want a bigger cut of Bonvoy revenue. Credit-card fee income is surging they say, reimbursement isn't. Marriott has made small adjustments, but owners say it's not enough.

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