Topic Strategy

News & Stories

Kempinski and the expansion - Interview with Christopher Hartley
Little support for Sales and Marketing
2.9.2005

Geneva. Sometimes its only a matter of weeks before the next announcement is made of a new Kempinski hotel. To date, the group counts 46 hotels, 29 hotels are under development. The Thai hotel company with German roots is however at the same time struggling with difficulties in sales and marketing.

Banyan Tree: The expansion outside Asia in detail
Touching the core groups from the rim
2.9.2005

Singapore. The Asian luxury hotel group Banyan Tree will in the coming three year for the first time set foot on to foreign markets: The group is to open eight hotels in Europe, the Middle East, South America and the Caribbean and expects great success for their "niche market concept" on a world scale.

Banyan Tree starts expansion to Europe and South America
Top-spas and their own staff accompany
2.9.2005

Bangkok. The Asian hotel company pushes on with expansion plans beyond its home market: After Six Senses Resort & Spas, Bangkok, Banyan Tree Hotels & Resorts based in Singapore is about to open twelve new hotels, among them three Banyan Tree luxury hotels in Europe/Middle East and three in South America/Caribbean. Concrete undertakings for further projects running under the Angsana brand have also been announced. With a real-estate orientated concept and high service standards they are sure to become serious competition for the western chains on the Mediterranean. Staff training is for the most part undertaken by Banyan Tree itself, staff for the new hotels stand at the ready.
Marketing platform Football World Cup : World Cup menus top of all?
Tourist run on Berlin, Munich, Stuttgart
26.8.2005

Stuttgart. In fact, only few world cup sponsors manage to achieve high-name recognition during this sport event. At the same time, the football World Cup offers small companies of certain industry sectors the chance to benefit from this event even if they are not sponsors. Especially in the tourism sector, the cities where world cup competitions take place mainly benefit from the daily visitors.

Schlosshotels & Herrenhaeuser Austria: Consortia success on low budget
With 3 Star historic hotels in Eastern Europe
26.8.2005

Salzburg. The Austrian consortia Schlosshotels & Herrenhaeuser comprises fewer than 50 members. According to President Maximilian Eidlhuber, the consortia is, despite modest budget and sometimes even modest professionalism, a success. The success is, however, difficult to quantify. With no booking centre and no reservations system, concrete figures are hard to come by.

A successful Lake Hotel despite bad weather tourism
Added value without a spectacle
26.8.2005

 

Appesbach am Wolfgangsee. Rain has ruined business once again this summer for many hoteliers in Germany, Austria and Switzerland. A small country house on Lake Wolfgang in Austria shows how to make money even on those rainy days. International connections with the consortia "Schlosshotels & Herrenhaeuser" play a part here.

CEO and tourism companies from the German industry's point of view
Who has a good image ?
26.8.2005

Augsburg. The study about a CEO's role in the corporate communication made hospitalityInside.com ask wellknown representatives of the industry whom they look at as a person or a company with a positive image. Here are the results:

FOCUS: The CEO in the corporate communication - an example
The "PR-Package" Kurt Ritter
26.8.2005

 

Brussels. His press office responded within two hours of our initial inquiry, twelve hours later, he himself was on the telephone: PR professional Kurt Ritter, CEO of Rezidor SAS Hospitality. His presence in the media is both desired and carefully prepared. He does what he thinks is right - even things on the very edge of communicative seriousness. For him there's only one limit: "I don't prostitute myself to the media."

FOCUS: The CEO's role in the corporate communication - A study
Still Chief Executive ?  Or soon Chief Entertainment Officer ?
26.8.2005

Berlin. Does the chief's image affect the image of the company or is it the other way round? A company's communication, however, does not work without the chief. A study from Berlin investigated - across all industry sectors - whether PR people realise the meaning and influence of a CEO with respect to the company's image and how both of them adapt to it.

Starwood Hotels signs Le Méridien deal
26.8.2005

White Plains. Starwood Hotels & Resorts Worldwide has signed definitive agreements to acquire the Le Méridien brand and all related management and franchise business for the brand's more than 130 hotels and resorts.

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