Topic Strategy

News & Stories

Austria spends millions on tourism advertisements in the German market
Contradictions
23.1.2009

 

Velden at Lake Woerth. The budget of the national tourist board Oesterreich Werbung increased by four million euros due to a comprehensive economic package. For the Austrian Hotelier Association this is only a "drop in the ocean". "There hasn't been a rise in or evaluation of the common OEW budget since 2000," said Sepp Schellhorn angrily, President of the OEHV, during the OEHV meeting in Velden at Lake Woerther last week.

Dubai: New chain The Address Hotels intends to open 100 hotels in 10 years
Confidence at a stroke
16.1.2009

Dubai. Modesty is not one of Dubai`s strong points, and the current financial crisis certainly hasn`t changed that. A new chain `The Address Hotels & Resorts` opened its first hotel last October with two more properties set to follow in April and May 2009. In ten years, that is, by 2019, the chain intends to open between 80 and 100 top "Addresses" around the globe. Behind The Address is the large Dubai real estate developer Emaar - the company that built the world`s largest tower, the Burj. Rumours that Emaar may itself become a casualty of the current crisis and fall victim to a hostile takeover bid are unheard of in Dubai. An interview with the German speaking Chief Operating Officer of the Group, Christoph Mares.

Bonus programme: Accor increases competition in respect of 2-star brand
Defensive action with loyalty points
16.1.2009

Augsburg. Every second guest with Marriott is a "collector", Hyatt sees 40 percent of its guests checking in with their point account. The bonus programmes of the large hotel chains are among the most attractive to travellers. And small wonder: hotel groups with a large number of hotels at their disposal can offer the greatest selection. Last autumn, Accor increased competition for guests: Accor guests can now win points in 2-star hotels. A Cornell report continues to look upon such points programmes with scepticism.

Taj undertakes massive rise in security standards
9.1.2009

Mumbai. The Taj hotel group has drawn conclusions from the heavy terrorist attacks aimed at the Taj Mahal Mumbai last November. The security measures are being improved. The Oberoi Group, also affected by the attacks with the Trident Hotel Mumbai, has created a foundation for the victims. Both hotels have opened again partially.

Grandhotel, expansion und process optimisation
Steigenberger presents Strategy 2013+
19.12.2008

 

Frankfurt. Contrary to all the rumours of sale this autumn, management of the Steigenberger Hotel Group yesterday presented the Company Strategy 2013+. At the centre of the strategy are the goals of expansion, yield increase and maintenance of the company`s leading role in quality. At the same time, the CEO announced an intention to open 35 hotels by 2013 and to drop 10 from the Steigenberger brand. A new introduction will be the "Grandhotel" label which will be added for example to Steigenbeger Frankfurter Hof.

New guide for the resorts of the future
19.12.2008

Vienna. Energy efficiency, sustainability, individuality as well as authentic culture and health are the success factors of the hotel industry of tomorrow. These were the findings of a new study entitled "future hotel - the future of the hotel industry". Anyone intending to play up front in the tourism of the future should focus on energy efficient construction and holiday experiences which reflect the demands of the health conscious and environmentally sensitive guest.

New hotel consortium in the Alps
12.12.2008

Meran. On 1st December 2008, the online portal of the new hotel consortium "Relais und Alpen" was launched. The consortium consists of six hotels in South Tyrol and one in Berchtesgadener Land, Germany. Hotels in Austria are to follow shortly. Consortium founder, Christa Leopold brings decade-long experience in tourism as well as fully new quality demands with her.

Rudolf Tucek, CEO Vienna International, about the crisis and reactions
No sudden changes of strategy
12.12.2008

Vienna. With 33 hotels and 14 projects in the pipeline, Vienna International is one of Austria's major hotel groups looking at Eastern Europe. CEO Rudolf Tucek confirms: the impact of the crisis has reached his group across borders - mainly city hotels. The background: Vienna International currently has about 2,300 employees and generated total revenue of 130 million euros with more than 1,700,000 room nights in 2008. The company's city, resort, spa and congress hotels are situated in nine European countries.

Lesson for hotels: Crisis communications after attacks on Taj and Oberoi
Urgent call for action
5.12.2008

 

 

 

 

 

 

Mumbai/Munich.

The terror attacks in India's metropolis Mumbai put the crisis management of the hotel chains involved to the acid test. The challenge was mastered in differing degrees of ability. But the attacks should entail consequences for all hotels: crisis management should be put to the test now at the latest! The dramatic happenings are a model lesson in terms of crisis communications for hotels. Google shows the importance: The search enginge lists about 337,000 hits for Taj Mahal only.
80 years Leading Hotels of the World - Convention in Boston - CEO change
Back on track to the old profile
5.12.2008

 

Boston. The mood moved between pride in respect of what's been achieved over the last 80 years and serious concern for times to come... Even the 450 Leading Hoteliers of the World attending this year's convention in Boston, USA, couldn't avoid the subject of the current financial crisis. Quite the opposite in fact, speakers were asked at short notice to make special reference to the subject in order to supply participants with as much relevant advice as possible. Leading's own results for 2008 were down. Now, all hopes are on new CEO Ted Teng who presented points of action in his first official speech. He intends to move Leading back to its "core business" and to jump start revenues. His predecessor Paul McManus received thunderous applause as "thank you" after 16 years at the head of the undertaking.

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