
News & Stories
Geneva. In Dublin, Global Hotel Alliance yesterday announced that it will welcome JurysDoyle as its tenth member later this year, after JurysDoyle has completed a re-launch process, which will include a comprehensive revamp of its brand identity.
Parsippany. Wyndham Worldwide Corporation will acquire US Franchise Systems Inc. and its Microtel Inns & Suites and Hawthorn Suites hotel brands, together totaling more than 29,000 rooms, from a subsidiary of Global Hyatt Corporation.
Munich. Ten new countries and more than 30 new destinations in the Asia-Pacific region: Besides the large number of hotels in European and American destinations, represented by a professionally produced short video on the hotel search engine TVtrip.de, there are also videos about the hotels in Asia available now.




Budapest. Due to the EU membership, the Hungarian government had to cut down on the budget and mainly reduced its support of tourism. The two Corinthia Hotels in Budapest are suffering the effects. They no longer count on the activities of the Hungarian tourism office, but on their own - a new collaboration with Wyndham, a partial shareholder of Corinthia. An example of a volatile Eastern European market.

Frankfurt. The Penta hotel name returns - as "pentahotels". Many people remember Penta along with the name of Kempinski as Lufthansa hotel brand in the 1980s and 1990s. For two years now, Peter Voit has developed a new lifestyle concept for pentahotels on behalf of the Cheng Group in Hong Kong. With the new concept, Voit wants to get a hold on major cities in continental Europe and Eastern Europe. In order to establish the brand convincingly, the company hired the architect Matteo Thun from Milan as interior designer. The existing eight hotels will all be modified and converted.

Wiesbaden. The Internet community is growing and rapidly revolutionising marketing. The net serves as a means of addressing target groups that have not been reached before, and at the same time, it is an experimental field for new company strategies. Example: Ritz-Carlton. However, the world of the Internet is significantly more short-lived than anything else we have known so far.

Frankfurt/M. At this year`s conference on financial statements in Frankfurt, Steigenberger presented the conclusion of a successful business year. However, there were no strategic announcements of André Witschi, the new Chairman, as the industry had hoped for. Witschi emphasised the company`s expansion policy with the Steigenberger brand abroad.
