News & Stories

Munich. The brand chaos knows no bounds, but it's obviously viewed as a "necessary evil" and so accepted in the hotel sector that nobody appears to be bothered by the flood of brands entering the market. At least this was how it seemed at the Expo Real hotel conference where host, Prof Christian Buer, managed to get brand specialists from AccorHotels, citizenM and arcona Hotels to give details on the positioning of brands today, though failed to coax statements out of them as to where the downside of this development lies. Interestingly, brand awareness is no longer as important as it once was. The brand has to adjust better to the location and target group.

Munich. They are chic and trendy and often more streamlined in operations than their competitors. But how are boutique and lifestyle hotels doing in A locations in terms of occupancy and average room rate compared to "traditional" hotels? A current assessment by STR revealed: BL hotels are catching up in terms of their KPIs. STR took a closer look at three important European markets: London, Amsterdam and Munich. The data research company presented the result exclusively at the "Hospitality Industry Dialogue" at Expo Real in Munich.

Bethesda/Copenhagen. The relationship between Marriott International and the – involuntarily acquired – brand Design Hotels will take on a new quality over the next 24 months. The owners of individual hotels must decide whether they wish to remain a Design Hotel Classic with the same loyalty benefits as up to now or whether they want to spend more money in order to benefit from the chain’s own mega loyalty programme. Or whether they wish to exit.

Munich. Since a few weeks the world's first room-shopping robot has been in operation on one floor of the Rilano Hotel Munich. It brings drinks, snacks and more to the guest's room door. The guest even orders directly from him.

Madrid. The NH board believes Minor is undervaluing the company and has rejected its takeover bid. The decision is now in the hands of the shareholders.

Lecce. Writing fake reviews using a false identity is a criminal conduct under Italian law. It's the judgement of first instance issued by the court of Lecce, ruling on the case of a persistent online fraudster, who was sentenced to nine months in prison and ordered to pay approximately 8,000 euros in costs and damages. The sentence was issued at the beginning of June, but became public later thanks to a communication campaign by TripAdvisor.

Munich. Only a small single-digit percentage of hotels in Germany currently offer charging stations for electric vehicles. At the same time, this offer can also be greatly expanded for the benefit of hotels. A first nationwide charging study shows the status quo and potential.

Hamburg. March 2018 was meant to catapult prizeotel into a new more dynamic era. Two and a half years later, after the sale of a 49%-stake to the then Rezidor Hotel Group, Marco Nussbaum, the founder and CEO of prizeotel is frustrated: The stake in the trendy economy design brand has since been sold twice as a result of changes in majority shareholdings: from Carlson to the Chinese conglomerate HNA and then to the next Chinese conglomerate Jin Jiang, which aims to conclude its purchase by the end of 2018. Not much remains of the original spirit and motivation to grow the signature brand together with designer Karim Rashid – even if the impression from outside is a different one.

London. The next hybrid hotel brand is coming to Europe: Selina. The description of the model as a mix of boutique hotel and hostel doesn't please Stephen Ohayon, Vice President Business Travel at Selina. "We talk of private and shared accommodation because we eliminate stars and classic budget ideas and prefer to speak of 'shared values'," he says. However, the concept dares to incorporate both rooms which can cost up to USD 300 per night with beds available for just USD 15-50. The European headquarters are currently being set up in London; the focus will be primarily on Great Britain and Germany. In both markets, the aim is to expand rapidly and promises good results just one year after opening.

Hangzhou. Robots are on their way into the industry. While some hotels worldwide already test different types of robots, Chinese Alibaba is launching its own service robot now.