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News & Stories

GHA welcomes new shareholders: Minor and Pan Pacific
1.11.2018

Dubai/Bangkok. Global Hotel Alliance has received substantial investments from two new shareholders: Singapore-based Pan Pacific Hotels with two brands and Bangkok-based Minor Hotels with more than160 hotels under several brands and since last Friday also the new majority owner of NH Hotels.

Scorn for AccorHotels' attempt to decipher customers' desires biometrically
The desire-fulfilling machine
1.11.2018

Toronto/Paris. "What would happen if we knew all your desires? If we could predict all your needs?", asked AccorHotels in a press release in July this year, and promised: "With Seeker, the customer loyalty programme Le Club AccorHotels will be able to make all this come true" – with the aid of biometric data such as brainwaves and pulse rate. Which desire do I have if my pulse is high? AccorHotels is able to do many things and the company tries many things. But will this one work? And how? It sounds like a personalised fairy tale. Baerbel Schwertfeger did some research, AccorHotels is keeping silent.

Expo Real talk showed brand evolution between investor and locals
The flexible brand
24.10.2018

Munich. The brand chaos knows no bounds, but it's obviously viewed as a "necessary evil" and so accepted in the hotel sector that nobody appears to be bothered by the flood of brands entering the market. At least this was how it seemed at the Expo Real hotel conference where host, Prof Christian Buer, managed to get brand specialists from AccorHotels, citizenM and arcona Hotels to give details on the positioning of brands today, though failed to coax statements out of them as to where the downside of this development lies. Interestingly, brand awareness is no longer as important as it once was. The brand has to adjust better to the location and target group.

STR comparison with traditional hotels: The new segment is performing well
Boutique and lifestyle catch up
24.10.2018

Munich. They are chic and trendy and often more streamlined in operations than their competitors. But how are boutique and lifestyle hotels doing in A locations in terms of occupancy and average room rate compared to "traditional" hotels? A current assessment by STR revealed: BL hotels are catching up in terms of their KPIs. STR took a closer look at three important European markets: London, Amsterdam and Munich. The data research company presented the result exclusively at the "Hospitality Industry Dialogue" at Expo Real in Munich.

Marriott amends contracts with Design Hotels
18.10.2018

Bethesda/Copenhagen. The relationship between Marriott International and the – involuntarily acquired – brand Design Hotels will take on a new quality over the next 24 months. The owners of individual hotels must decide whether they wish to remain a Design Hotel Classic with the same loyalty benefits as up to now or whether they want to spend more money in order to benefit from the chain’s own mega loyalty programme. Or whether they wish to exit.

Robots in action: shopping with Jeeves on the floor
11.10.2018

Munich. Since a few weeks the world's first room-shopping robot has been in operation on one floor of the Rilano Hotel Munich. It brings drinks, snacks and more to the guest's room door. The guest even orders directly from him.

NH board rejects Minor bid
11.10.2018

Madrid. The NH board believes Minor is undervaluing the company and has rejected its takeover bid. The decision is now in the hands of the shareholders.

TripAdvisor & fake reviews: First sentence, but comments are still anonymous
Hoteliers call for the real names
8.10.2018

Lecce. Writing fake reviews using a false identity is a criminal conduct under Italian law. It's the judgement of first instance issued by the court of Lecce, ruling on the case of a persistent online fraudster, who was sentenced to nine months in prison and ordered to pay approximately 8,000 euros in costs and damages. The sentence was issued at the beginning of June, but became public later thanks to a communication campaign by TripAdvisor.

Hotels with e-charging stations still rare
3.10.2018

Munich. Only a small single-digit percentage of hotels in Germany currently offer charging stations for electric vehicles. At the same time, this offer can also be greatly expanded for the benefit of hotels. A first nationwide charging study shows the status quo and potential.

Sold: By Carlson to HNA to Jin Jiang - Prizeotel’s CEO is frustrated
Ground in the merger mill
3.10.2018

Hamburg. March 2018 was meant to catapult prizeotel into a new more dynamic era. Two and a half years later, after the sale of a 49%-stake to the then Rezidor Hotel Group, Marco Nussbaum, the founder and CEO of prizeotel is frustrated: The stake in the trendy economy design brand has since been sold twice as a result of changes in majority shareholdings: from Carlson to the Chinese conglomerate HNA and then to the next Chinese conglomerate Jin Jiang, which aims to conclude its purchase by the end of 2018. Not much remains of the original spirit and motivation to grow the signature brand together with designer Karim Rashid – even if the impression from outside is a different one.

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