Topic Strategy

News & Stories

Ringhotels continues to strengthen brand and direct bookings
6.4.2017

Munich. Now that OTA names are already wider known as the names of numerous hotel groups, Ringhotels will also continue to push their own brand. At the same time, sales go on as usual as announced at the cooperation’s annual general meeting.

Chain acquired two more companies to push IT and luxury even stronger
AccorHotels, the non-stop shopper
6.4.2017

Paris. As we now live in a world of experiences and not products anymore, Airbnb, Booking.com, Google, Expedia and of course AccorHotels are betting on digitalization and intuitive technology. AccorHotels' fresh acquisition of Availpro and its partnership with Travelsify confirms it. Since the merger with FRHI, the hotel chain is also strongly pushing luxury. Its recent bidding on the exclusive event organizer Potel & Chabot underlines it. Learning from the best seems like a good plan – but only as long as operational integration follows. And this is the question mark behind AccorHotels' ongoing hunger for more. Almost every week, the French chain is buying something, spending millions on a very intricate vision.

AccorHotels is continuing its mutation from a European leading hotel chain to a global intuitive travel platform by acquiring Availpro and signing a partnership with tech company Travelsify. As Romain Roulleau, AccorHotels' Senior Vice President eCommerce and Digital Services, told hospitalityInside.com last month, the group is building up an entity that will go "way beyond hospitality".

Hilton valuable, Premier Inn powerful
30.3.2017

London. The Hilton brand remains the most valuable hotel brand in the world and there are only few changes in the subsequent positions of this year's brand value evaluation by Brand Finance. However, further down the scale of the ranking, some of the industry's giants will be surprised; and in the category Most Powerful Brand, Premier Inn leaves all others behind.

Marriott explained the next steps in integrating Starwood Hotels to analysts
Setting the first focus points
29.3.2017

Bethesda. Only a few weeks after AccorHotels lifted the veil on its new strategy, Marriott is sharing its own vision of what the future should be for the largest hotel group in the world. Last week, during Marriott's 2017 Security Analyst Meeting, the company specified how it intends to position itself for success, starting with integrating 100 loyalty members, favoring direct bookings and renegotiating OTA commissions, opening hundreds of thousands of new rooms, making-over the Sheraton brand, changing Aloft and Element slightly, und investing in an "experience" start-up, a metasearch platform. The road promises challenges and hurdles, but Marriott is ready to show how much it intends to take full advantage of its Starwood 13.3-billion-dollar investment.

DEHOGA campaign: Flexible instead of rigid working times
23.3.2017

Berlin. The resonance is huge, the result shocking: 54.2% of businesses in the German hotel and restaurant sector have reduced their opening times since 2015 on the back of the Working Time Act. This damages Germany as destination – the hotel association DEHOGA launches a campaign.

IHG: Learning from mid-market brands
16.3.2017

Berlin. The success story of Holiday Inn and Holiday Inn Express seems secured thanks to their open lobby and a new F&B concept, but now InterContinental Hotels Group is pushing with its Kimpton lifestyle boutique brand in Continental Europe. The current state.

AccorHotels & Rixos: Partners only, no merger
9.3.2017

Berlin. This time the deal adds to the resort segment: Last Monday, AccorHotels and Istanbul-based Rixos Hotels announced a strategic partnership expanding the French group's presence in the upper upscale/luxury market – also confirming hospitalityInside's report from February 17th. In Berlin, the two CEOs explained details in a media briefing.

Luxury shopping club growing
6.3.2017

Berlin. Secret Escapes would like to prove it: selling luxury travel via an online shopping club is no niche market. The number of its members in Germany is over five million now. Worldwide, over 30 million people shop for discounted luxury travel deals.

Adina Apartment Hotels speed up after 10 years, at B locations too
It's the small details that count
3.3.2017

Frankfurt. Ten years in Germany, the tenth hotel in its opening phase... The management of Adina Apartment Hotels is content with this result. At the same time, the subsidiary of the Australian TFE Hotels group presents the largest pipeline since entering the market. Two weeks ago, Adina Apartment Hotels were opened in Frankfurt Europaviertel and in Nuremberg on two successive evenings. Both properties show the new and open lobby concept for the first time. This is the right moment for a conversation with Georgios Ganitis, Regional Manager Europe.

Belmond, Meliá on the right track
2.3.2017

Hamilton, Palma de Mallorca. Belmond looks back on an important financial year 2016 in terms of strategy and an EBITDA increase of seven percent. Meliá announces an EBITDA increase of 14 percent and an important decrease of the debt level as well as a big progress in the control of its net interest expense.

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