Topic Strategy

News & Stories

What stretches into the New Year…
22.12.2016

Augsburg. The news, which stretch from 2016 to 2017, mainly refer to mergers and technology. Is anyone surprised? About HNA, Trivago, Bidroom and STR.

"Quiet times": An idea from Bavarian Tourism hits on the trend of the times
The cry for silence
21.12.2016

Munich. The "quiet times" – the time for reflection and contemplation during advent in the run-up to Christmas – is today the most hectic time of the year. And this is especially true in a year like 2016 with less than 24 hours between leaving work and Christmas Eve. Now, the Bavarian Tourist Board provides a little help. It has introduced "Stade Zeiten" - on homesteads, in cloisters and in extremely quiet hotels. Germany's most southerly state is the first destination in Europe to make a silent trend audible. 90 partners are already on board for 2017, including lots of hotels.

A young Italian family hotel celebrates Christmas for 3 days each month
Santa Claus in summer
21.12.2016

Valsesia. It all starts with a welcome present dedicated to each little guest upon their arrival. Located in Riva Valdobbia, a small destination in Valsesia situated not far from the Monterosa ski complex, the Mirtillo Rosso is the first family Christmas hotel in Italy. Opened about a year ago, it celebrates the entire series of Christmas rituals in nine months, always from the 24th to the 26th. Even in August, guests can see Santa Claus handing out presents to children. They can also attend a cooking workshop dedicated to Christmas cookies and enjoy a classical Christmas meal served with the old, traditional mise en place…

Harvard professor Christensen coined the term that is misused today
Disruption: The great misunderstanding
21.12.2016

Vienna/Cambridge. Harvard Professor Clayton Christensen is considered the father of the theory of "disruptive innovation". Today, hardly any other term is more commonly misused in the field of management. For the professor, Uber and Airbnb are not disruptive companies. Baerbel Schwertfeger met the renowned management expert at the "Global Drucker Forum" in Vienna. For him, there are three kinds of innovation. He recommends that successfully established companies found a disruptive parallel organisation.

Moevenpick's new CEO Olivier Chavy about first plans
Makeover for the seagull
15.12.2016

Baar. The first 100 days are over and CEO Olivier Chavy talks about his initiative for the further development of Moevenpick Hotels & Resorts. Chavy, who worked as a brand expert at Hilton Worldwide for ten years, amongst others, confesses: "I love brands." Therefore, the first global tests are currently running for the new Moevenpick brand. But the main focus remains on the growth of the group. Moevenpick should also provide more lifestyle and become more casual. Moevenpick is to conquer large cities as well as large business and MICE destinations and then, finally, leisure destinations.

Wimdu for Wyndham
15.12.2016

Singapore. Not even two months after the merger of Airbnb rivals 9Flats and Wimdu, the Danish holiday home provider Novasol seeks to acquire Wimdu. For Novasol owner Wyndham, this could make sense.

Paris pampers the rich
15.12.2016

Paris. Foreign visitors are avoiding France. A group of luxury operators and brands recently joined forces to create extraordinary experiences for a happy few. The goal? Convince them that Paris is still the city of lights and magic and let them spread the word.

AccorHotels takes shares in Banyan Tree - Cannibalizing Fairmont Raffles?
The French lust for Asian leisure
8.12.2016

Paris. AccorHotels is taking a 5% stake in one of Asia’s leading luxury hotel groups, Banyan Tree. This could put AccorHotels in an interesting situation, allowing the group to secure a stronger position in two key markets: luxury and Asia. And help Banyan Tree to overcome its financial struggles.

"Lausanne Report" now online
8.12.2016

Lausanne. Over a two-year period, Ecole Hôtelière de Lausanne had been dealing with current global developments and their impact on the hotel industry. Now the "Lausanne Report" with its future scenarios is online.

Marriott divides all 30 brands into segments
1.12.2016

Bethesda. Two months after the official completion of the merger with Starwood Hotels, Marriott is granting more insight into its brand strategy. In future, all brands will be distinguished by "classic" and "distinctive", which was strongly influenced by customer feedback.

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