News & Stories
Hamburg/Munich. Exactly one year ago, Munich Hotel Partners started as a new hotel investment and hotel management platform; now, the young business has signed its first notable deal in Hamburg.
Vienna/Munich. The new hotel brand Ruby Hotels, to become public in the context of year's Expo Real in Munich, wishes to establish a new category on the market: "lean luxury". For its Munich-based creator, Michael Struck, it is the next - sustainable - level of "design budget": centrally located hotels with streamlined cost structures but luxurious rooms. The first hotel is set to open in March 2014 in Vienna, in the same building at the renowned Sofiensaele in the 3rd district. As co-founder, Michael Struck created elements of the concept of Kameha Hotels and recently pushed forward the high-tech and high-touch developments as a member of the board of directors of Dormero Hotels. He designed the Ruby concept not only from a hotelier's perspective, but also through the lens of a real estate expert and as the next evolutionary step up from budget. From today, the concept also has the endorsement of Design Hotels. An exciting new concept.
Barcelona. Hotusa Hotels strengthens its position in the independent hotel sector. According to an annual ranking of consortia representing independent hotels, the Spanish group now is the leader of this segment by the number of hotel rooms. Experts predict an important development of consortia in the coming years.
Lausanne. Over the past few years, some hotel chain executives have expressed the wish that frequent guest programmes would simply disappear. Meanwhile hotel marketers extol the virtues of the programmes for their value as CRM tools. In any case, any major chain seeking to eliminate its loyalty scheme would find itself at a significant competitive disadvantage. This is because FGP are heavily used by frequent business travellers, the core customer base of most hotel chains. Looking at the big chains' rewards programmes, most groups silently tightened the conditions of their loyalty schemes throughout the last years or in 2013. Since business has recovered to a large extent from the difficult crisis period after Lehman, hotel chains feel less obliged to offer inducements to their 'loyal' guests. The new facts and figures.
Frankfurt. Over the course of the second half-year 2013, Ritz-Carlton will celebrate openings for a total of six new projects. By 2016, the luxury hotel group will have raised the number of its hotels from 80 at present to 100 worldwide. The brand is to continue to grow in major cities as well as in upcoming tourist destinations and tap into new markets. In Europe though, not a single new hotel is in sight despite the chain's positive assessment of the market. Susanne Stauss met Sandeep Walia, Market Vice President Europe for Ritz-Carlton.
Paris. With 128 hotels, France is Choice Hotels' largest franchise unit in Europe. But the franchisor will not reach its growth targets there this year. Frame conditions have become worse, in particular for the single hotelier. Isabelle Rochelandet, Vice President Europe for Choice Hotels International, analyses the situation in France and other European markets, multi-channel distribution, tools to have and use in order to survive, and competition.
Dublin. In his prelude speech to the Europe Convention of Choice Hotels in Dublin two weeks ago, Mark Pearce used the word "Guest" only once. Otherwise, the Senior Vice President International Division spoke of "Customer", "Client", "Consumer" and "User". This generally fitted to one of his first sentences: "Our goal is to increase the reservations!" The two together clearly show the compulsions in Europe by the second largest franchisor of the world: They must "Deliver" – and close the gap with the other, much more quickly expanding chains and franchisors. However, this is difficult with only three of the twelve US brands in continental Europe. As a result, Choice is currently questioning everything: The location strategy of their properties, the quality standards and the contracts. A great deal will probably change in the near future.
Vienna. The Germans spend more money on dog food than on baby food. For many people, the four-legged friend is also a child substitute. The increasing isolation in society will strengthen the dog trend rather than slow it down. However, this has not yet been recognised by any of the hotels or hotel chains. The Austrians, world champions in niche thinking, are attending to a new consortium: "Tierische Hotels". Their most famous member: Hotel Sacher in Vienna. But, the consultants are criticising the hotel chains: They are behaving too sluggishly and are limping behind the trend.
Berlin. On September 22, Germany will go to the polls in federal elections. The election campaign is in full swing. However, politicians show little interest in tourism. The Federal Association of German Tourism criticises: "Most parties reveal a complete lack of understanding in the frame conditions of tourism."
Duesseldorf/Munich. The German Lindner Hotels are making an attempt at "big data". With the aid of social media, they want to tackle their own mountains of data; they want to rummage through, filter and translate its hidden contents into specific customer promotions in the end. The hotel group is exhausting these new marketing opportunities directly from the Facebook profiles of their customers. Linder automatically reads what they "like" or "post" on Facebook & Co. The hotel group is carrying out this "experiment" with its most valuable clientele: the members of the bonus programme "Lindner Night".