Topic Tourism

News & Stories

Budgets cut, declining numbers: USA tourism needs to reorganise itself
The dream travel machine falters and falls
11.7.2025

US tourism is experiencing significant declines. With the new "America the Beautiful" campaign, Brand USA wanted to free itself from this bloodletting. Now the new "Big Beautiful Bill” cuts 80% of the national marketing organisation's budget.The country is about to lose its reputation as a tourist destination for years to come.

Hotels Tomorrow started direct dialogue between politics and investors
EU calls hospitality for urgent collaboration
11.7.2025

At the heart of last week's Hotels Tomorrow's (HOT) Unconference in Paris, a key panel brought something that is often missing in hospitality discussions: politics. In a room filled with hoteliers, investors, and sustainability leaders, the industry warned the EU to stop over-doing things. 

No standard solution against overcrowding
11.7.2025

New paper sets out six practical actions to help destinations grow sustainably while protecting jobs and communities. However, there is no standard model.

Thailand's tourism in decline
11.7.2025

For years, tourism flourished in Thailand, with the country groaning under the weight of tourists. After a record-breaking start to the tourism year, visitors have suddenly stopped coming – especially from the main source market, China – and the former paradise is now trying to salvage what it can.

These are the most attractive cities for travellers
4.7.2025

191 cities worldwide were examined. How attractive are they for travellers and what factors are important? The frontrunner is surprising.

Austrians view tourism positively
4.7.2025

The Alpine republic set a tourism record in 2024. A study is now set to shed light on the population's attitude. The mood seems positive, but there are also other signals.

Women's European Football Championship: Premiere in Switzerland
4.7.2025

For the first time ever, the Women's European Football Championship is being held in Switzerland. The host cities have come up with some great ideas for fans and are hoping to attract large numbers of tourists to this major event.

Copenhagen knocks Vienna off the throne
27.6.2025

"Vienna, City of My Dreams" is the title of a film from the 1960s. In annual surveys of the world's most liveable cities, the film's title reflected the opinion of the majority of respondents for three years in a row. Until now.

Capri wants to protect tourists
27.6.2025

Every day in summer, tens of thousands of visitors flock to the island in the Gulf of Naples. Unlike elsewhere, however, decisions here are made in favour of tourists rather than against them – thanks to a new regulation.

Protests, a luxury wedding and tourists
20.6.2025

The Amazon founder wants to get married in Venice, much to the displeasure of some. The city is not a backdrop for the super-rich, say protesters. In Spain, especially in Mallorca, the resistance of citizens to mass tourism shows no sign of abating.

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