News & Stories
What a summer! Looking back, Austria's tourism experts are delighted with the highest number of guests since the beginning of recording. Visitors from abroad in particular ensured good capacity utilisation.
Despite the capricious weather, Switzerland had a record summer, and the upcoming winter season also bodes well for tourism. US guests, who are increasingly taking a liking to skiing holidays in Switzerland, are proving to be a growth driver.
International travel is developing positively, and domestic tourism is also showing continuous growth, according to trends from the London World Travel Market (WTM). Events dominate travel behaviour, and even the climate crisis is not stopping anyone from travelling.
Morocco is experiencing a remarkable surge in tourism lately, positioning itself as a premier global destination. The tourism sector is bouncing back stronger than ever. The kingdom's tourism strategy is now set to welcome 26 million tourists by 2030, a goal underpinned by extensive programmes to modernize hospitality infrastructure, enhance air travel, and develop local talent.
Austria's tourism industry presents itself as a steady ship in choppy seas. Climate change, wars and economic slumps in the most important source markets are apparently making little impression on the industry. Despite unbroken demand, small changes in the summer show the pressure on the upcoming winter business. The change in supply is here.
Instead of family-run businesses, a billion-franc foreign investment has been driving the development of the Swiss village of Andermatt – for 20 years now. Growth looks different. There are still major obstacles and fears of "cold beds", given the growing skyline in the Alpine valley.
Every second Austrian hotel is now open longer than it was just a few years ago. Generous opening times generate more added value. More and more businesses are switching from seasonal to year-round operation. Austria is thus becoming an all-year destination.
Tourism in Germany can look back on a successful year: turnover is 12% up on the previous year and the number of travellers rose by 8%. However, there are also pain points such as mass tourism, the planned amendment of the Package Travel Directive at European level and cuts to flight schedules at medium-sized airports in response to increased charges.
Does new work push the workation and bleisure boom? Universities as well as tourism organisations see a growing tourism market with respective demand for this. At the same time, there are already some workation providers, which see much more than a desk and a strong WiFi in this trend.
There is still no reason to celebrate, but the mood in the Alpine tourism industry is significantly better than last year. This was the result of a recent survey comparing Austria, Germany and South Tyrol.