HI+

About bricks & brains, change and co-trends

16.5.2019

Dear Insiders,
Intelligent buildings will have a brain in future, just like people. It will absorb all the information from their walls and from the people who move within these walls – from "bricks & brains" as you could say. In future, matter and people will be inter-connected, which enables many control options. Beatrix Boutonnet was able to get to know what is possible and will soon be possible at the symposium "Smart Building Solutions" in Aachen a short while ago.
The 150 investors and developers – normally rather off in some future spheres – were amazingly down-to-earth. After all, there is incredible news out there, such as Wi-Fi being replaced by Li-Fi in future. The hotel industry naturally played a part in these scenarios. Please join us and continue thinking outside the box!
And then, please read the interview with Zoku's Co-Founder Marc Jongerius. Both articles are connected content-wise, and Marc provides the digital topic with a pragmatic approach: Zoku has experimented with a great number of things, following the principle of "growth hacking", in order to become even more innovative. But the group never loses sight of one thing: the people, guest as well as staff members. The Dutch hotel hybrid Zoku, which has only been in the market for three years, is one of the digital pioneers in the hospitality industry, just like citizenM and Yotel.
These contributions are the perfect lead to our HITT Think Tank in Berlin next Monday. We will ride the trend wave when we cast off with our solar-powered seminar ship from Spandau in the morning. The title "Digitalisation – the new value creator. Learn from others" fits perfectly. I wonder how we knew that so exactly?
Change has many faces. In Italy, many things are slower and in the world of hotel properties anyhow. Massimiliano Sarti sees the faint desire for new concepts, which also include co-living/co-working – what a surprise. As they contribute to the monetarisation of areas.
Sleeping in a homely ambience, working and relaxing also occupies the Serviced Apartment segment at the moment. Like in the hotel industry, an increasing number of new brands are appearing: This segment also calls for diversification, analogue to the travellers' desires. Today, Anett Gregorius from Apartmentservice presents the new core trends of her new serviced apartment market report 2019, which will be available from May 24th.
The MICE destination Germany is still doing well but a change is underway – just like in the business travel segment. After an up-to-date decision by the German Federal Court of Justice, apartment owners have to tolerate the fact that their neighbours rent out to tourists. You will find this and many more pieces of news in our well-established News Mix on the market, but supplemented today by the News Mix from the Middle East and from the "Digi" world.

Yours, Maria Pütz-Willems, Editor in Chief

Your opinion? maria[at]hospitalityInside.com

Follow us on LinkedIn / The Think Tank www.hitt.world

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