Relief yes, transformation postponed
Two days ago, the German federal government presented a national tourism strategy – it reads like a document that wants to do everything right and, for that very reason, leaves the crucial questions unanswered.

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Last Friday we discussed the "collective failure of asset owners, banks and brands". Today we're going into more detail, leaving the head bashing aside. Union Investment and Art-Invest, which have since terminated both Revo contracts, soberly describe their options for reaction. The UI focuses on monitoring and alternatives but will also continue to work with white label operators. Art-Invest clearly demands that owners must generally take on more responsibility. For Hotour Consulting, portfolio deals tend to exude more toxic scents than individual deals, and the consultant and developer Christian Buer criticises the high equity ratios of banks and the role of key money. Susanne Stauss has posed questions and written sensitively on the issue.
Yesterday, Revo Hospitality wrote a few lines on the status of the insolvency situation for the first time and our editorial team has started to compile a list of affected Revo hotels in Germany; it does not claim to be complete, but could become a small guide. There will not be an official, complete list, as the responsible Berlin court informed us two weeks ago.
Change of subject: Spain continues to boom, including in hotel investments, and is keeping its foot on the accelerator. The Netherlands, on the other hand, is much more cautious and selective. Two dynamics in one Europe, compared by Sarah Douag. ... More
AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.
ALL Accor, the group's booking platform and loyalty program, announced the launch of its ALL Accor app in ChatGPT on 29 January 2026. The app is designed to make booking easier for travelers.
For almost half of Germans, cost is the most important factor when choosing a travel destination. In addition to price, safety, accessibility, and the general economic situation also influence travel decisions. This is because more and more travelers are booking at short notice.
An estimated 1.52 billion international tourists were recorded globally in 2025, almost 60 million more than in 2024. Arrivals grew by 4% in 2025.
The German Hotel Association (IHA) is launching the application phase for its Start-up Award 2026 and invites all start-ups with innovative product developments specific to the hotel industry to apply.