Chain race for the lifestyle. And HITT and HOT.
Dear Insider,
It's only May and M&A momentum is picking up. But Big is only buying Small. Big or not though, the prices are considerable, which eases the pain of the small. Marriott's current acquisition of citizenM and the IHG/Ruby deal tell us something else: The chain giants are buying lifestyle brands because they themselves have become old, immobile and boring over the decades. Now, everyone is rushing into lifestyle to secure demand and a foothold in the market. Accor hit on this trend early on and sailed away from the other chains around the year 2000 with the purchase of Hoxton and the founding of Ennismore.
The powerful First Lady of the US hotel world has adopted a very self-confident franchise granddaughter who comes from these free-thinking lowlands (the Netherlands), loves to think outside the box and break standards. High heels meets sneakers. It remains exciting - and reminds me of the difficult and emotionally charged integration of the completely different thinking Design Hotels into the Marriott Group. Sarah Douag raises many other questions about this deal in her Marriott/citizenM article.
Another question for senior executives today: Is your (variable) salary already linked to incentives if you meet the ESG targets? In Europe, almost all companies have switched to the new model; Japan is a positive role model. ... More
Magazine
AccorInvest is - finally - changing its name and becoming Essendi. This change is part of the transformation that began in 2020 and will soon see the property arm under the Accor holding umbrella become completely independent.
Content Partner
By recognising hotels for their inspiring, holistic approach to online sales, Quality Reservations (QR) is setting new motivational accents. The measures implemented range from efficiency-enhancing 2-way interfaces to MICE links.
Many restaurant guests are currently price sensitive. Equally many want to treat themselves consciously and are willing to pay a good price for good performance. How to best address both groups and optimize your pricing is, last but not least, a question of psychology. Tim Plasse, Managing Director at F&B Heroes, explains what the hospitality industry can learn from e-commerce.
Travel behaviour in the business and leisure segment will remain at the high level of 2024. Many meetings and congresses will be cancelled for cost reasons.
News Mix overview
Marketplace
Despite a slight decline in general travel intentions, Europeans are planning longer and more expensive holidays. Many are less concerned about increased travel costs and their personal financial situation in 2025 than in the previous year.
In many places, tourism is both an economic booster and a stress factor. A transnational study shows that travellers are increasingly aware of the impact of tourism on communities and the environment in Switzerland and abroad.
For the first time, the number of motor caravans registered in Germany exceeds the one million-mark. The caravanning trend has a long breath.
Google fights monopoly allegations. The US Department of Justice is calling for the company to be broken up. Apple and Meta are being asked to pay a total of 700 million euros for violating European digital law.
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