Hospitality has the right DNA
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Dear Insider,
Adina did not choose Munich as the location for its first premium brand, but rather Vienna, Austria's serviced apartment stronghold, where many international competitors are already active. The sensational pool on the roof with its excellent city view gives it away: A by Adina makes the difference. There are also 120 stylish rooms in a Danube wave-like tower, in which the top apartments have their own terrace. It has more of a hotel feel than its more slim-service apartment house sister, which is also located in Vienna. Sylvie Konzack explains the difference.
But luxury is more than just a top location and chic design. Because if the acoustic quality in rooms is not right, it causes sleepless nights for guests or stress during dinner in the restaurant. Good architects use sound absorbers to "calm" the rooms. Kirsten Posautz uses examples and many subtleties to show that the interior design concept does not have to suffer as a result.
Behind every brand is the passion of its inventors and designers. Europeans have become so creative in the last 30 years that their brands are being absorbed by the lifestyle-hungry US chains. And yet the giants have still not penetrated this travel-loving market - partly because the (German-speaking) middle class will not stop creating its own brands.