Topic Digitalization

News & Stories

Book online, inform online: Online activity continues to increase
22.3.2018

Berlin. Online bookings in the tourism industry are rising steadily. Three quarters of short trips are booked online. The majority of users access information on their smartphones. However, in Germany, classic media are still important for advertising. The background to a study, presented at the VIR Summit at the ITB.

Switzerland: Booking.com growing faster than direct bookings
22.3.2018

Sierre/Siders. Growth of the online travel agents remains uninterrupted in Switzerland. Booking.com is the main beneficiary here and continues to expand its market share to the detriment of the other OTAs. In 2017, direct bookings again revealed only trivial growth.

Customer Dialogue 2025: My Bot and myself
22.3.2018

Leipzig/Aarau. Starting a dialogue with companies will be superfluous in the future: In 2025, information exchange between customers and companies will occur over automated data transfer. Bots will gather and evaluate information for their customers, and will advise them and handle their affairs. A new study examines the dialogue between intelligent systems.

SiteMinder's new OTA listing confirms position of Booking and Expedia
Hotel websites catch up
28.2.2018

Sydney. OTAs continue to dominate the world hotel distribution according to SiteMinder's latest report which features a diverse range of both B2B and consumer channels – from OTAs to hotel websites, wholesalers and GDSs, illustrating the material impact a diversified hotel distribution strategy can have on a hotel's bottom line. Not surprisingly, Booking.com and Expedia continued to dominate the hotel distribution at a global level in 2017.

DHG courts SMEs in online distribution
15.2.2018

Jena. Whilst the OTA giants compete intensely amongst each other and now also have Airbnb to fear, in Germany the new booking platform stayya.de uses a cooperative model with lower commissions in an attempt to win over hoteliers.

Survey on hotel distribution Europe: Please take part!
14.2.2018

Brussels. Hotel associations in Europe are currently carrying out the third joint online survey on the status quo of hotel distribution in Europe. The undertaking is coordinated by the European umbrella association HOTREC. All hoteliers are kindly requested to take part in the survey.

SiteMinder helps the giant to attract smaller hotels - OTA battle to start
Airbnb's new door opener
14.2.2018

San Francisco. Airbnb is officially inviting traditional and smaller hotels to join its platform using SiteMinder's real-time channel manager connection. The giant rental website will charge a fee between 3 and 5% which makes it way more affordable than leading OTAs. The battle begins as both partners have developed a new technology allowing small hotels and B&Bs to connect in real-time. Airbnb is also throwing a stone in the hotels' garden as it creates "Airbnb Select", a collection of super hosts which homes look more and more like hotel rooms.

HRS offers registration form service
1.2.2018

Cologne. Starting in February, HRS is offering a new service to its customers: When a guest makes a booking via the OTA, the hotel obtains an already filled in registration form of the guest and simply has to print the form. This service will help to speed up check-in time.

Pioneer: Choice Hotels invests 50 million in a cloud
1.2.2018

Rockville. Global online sales are projected to reach 750 billion dollars in 2019 and Choice Hotels wants a piece of this cake. The hotel chain has invested close to 50 million dollars to develop ChoiceEdge, a cloud-based global reservation system which will allow the chain to support an ever-growing flow of transactions. A first in the industry.

Booking.com globally deploys its chatbot
21.12.2017

Amsterdam. The pilot version of Booking.com's new service and support chatbot is now available worldwide. Booking Assistant already handles 30% of customers' enquiries automatically in less than 5 minutes...

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