Topic Digitalization

News & Stories

HRS launches "Market Place" for individual hotels and large firms
25.5.2017

Cologne. HRS wants to bring hotels and companies with business travel needs even closer together – via its "Market Place". Advertising for this new platform commenced last week and is intended to help individual hotels to secure their piece of the corporate business cake.

AccorHotels.com launches Flight+Hotel
18.5.2017

Paris. AccorHotels' mutation from a hotel group to an OTA is in progress. This week, the group launched a new service of pre-packaged trips on the French market including flights and is betting at the same time on the upscale catering group Noctis.

The Airbnb battle: France forces hosts to list, Amsterdam still vague
The first victory for transparency
11.5.2017

San Francisco. Enforcement of regulations by French authorities towards the Sharing Economy is getting tighter. Since May 1, 2017, a new decree published in the Official Journal allows major cities in France to obligate Airbnb's hosts to officially register. Only licensed units can now legally be listed online. It takes time and plenty of energy to fight against multi-billion dollar corporations, but French hotel unions are proving once again that sometimes, tenacity pays off. Amsterdam is also suffering: Research shows that 35% of rooms in the Airbnb Amsterdam section are offered by professional landlords. The city is reacting, too. And Airbnb is feeling the heat, but still not playing fair.

Industry struggling with attribution
27.4.2017

London. Attribution continues to be an issue for the travel and tourism industry as travelers hop across devices and sites during their journey. More than half of marketing professionals in a survey report that they have limited visibility of their customers as they move across devices and touchpoints.

HRS CEO Tobias Ragge on the multi-source effect in business and leisure
It's the conversion, not the chain
20.4.2017

Berlin/Cologne. HRS continues to work on its own profile. In Berlin, CEO Tobias Ragge provided insight into the current state of play. Three segments are currently driving HRS: corporate client business, multi-source and holiday homes. All tools serve merely to satisfy customers. For this reason, HRS is even prepared to cannibalise its own model. The decision-making power of the future rests with the customer. For this reason, the HRS boss has some critical words to say about the power of the mega chains.

Germany: OTAs put on more weight
20.4.2017

Berlin. One in four hotel room nights in Germany was generated via online booking portals in 2016. Here, the three portals Priceline Group, HRS and Expedia dominate the OTA market with a combined market share of more than 95%. Especially Booking.com picked up drastically.

EU tracks misleading booking websites
19.4.2017

Brussels. Booking your holidays online: The European Commission and consumer protection authorities act on misleading travel booking websites. Both launched a coordinated screening of 352 price comparison and travel booking websites across the EU in October 2016.

Switzerland: OTAs dominating
23.3.2017

Siders. Der Anteil an Buchungen in der Schweizer Hotellerie über Online-Buchungsplattformen verzeichnete im vergangenen Jahr einen Boom und machte 2016 mehr als 27% aller generierten Übernachtungen aus, gegenüber 20,6% im Jahr 2015. Die drei führenden OTAs booking.com, Expedia und HRS generieren zusammen 93% dieses Online-Geschäfts.

New mediation portal for serviced apartments
8.3.2017

Munich. A new start-up has now digitalised the search for long-term accommodation. Livabout has launched in Munich. The new portal allows travellers looking for long-term accommodation to search in a novel way using artificial intelligence which sifts through over 100 criteria.

eCommerce head Romain Roulleau: Platform with 7,500 hotels by end of 2017
accorhotels.com: OTA with its own logic
3.3.2017

Paris. It's been 20 months now since AccorHotels opened up its booking platform to independent hotels worldwide. Taking the fight to online travel agencies, the market place is growing strong and fast – faster than perhaps expected by AccorHotels' CEO Sébastien Bazin. During the group's presentation of the annual results on February 22, he mentioned that "the real difficulty is not recruiting new hotels but being capable of distributing all of them." As he didn't say much more that day about the marketplace, hospitalityInside.com asked Romain Roulleau, AccorHotels' Senior Vice President eCommerce and Digital Services, to give an update on new recruits, online sales, new services, ambitions and challenges.

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