Topic Digitalization

News & Stories

Research expects the end for room types
2.5.2019

Madrid. New research identifies the beginning of the end for room types as a key trend of the future. Other drivers of change in hospitality are the rise of tech-augmented hospitality and emotions connected to brands.

Sabre with new "Retailing" approach for the hotels
2.5.2019

Berlin/Frankfurt. With its new next-generation retailing approach, Sabre Hospitality will in future enable hoteliers to offer individual hotel services in a more flexible and personalized way - and thus generate additional sales, even without booking a room. The vision and development of this next frontier for the future of hospitality will be presented at the 2nd HospitalityInside Think Tank in two and a half weeks in Berlin.

Switzerland: Bookings nearly entirely dominated by OTAs
1.5.2019

Siers. The online booking channels continue to grow in the Swiss hotel industry. OTAs such as Booking and Expedia are profiting, they generated 28% of the overnight stays last year. The average annual commissions paid by Swiss hotels to OTAs are estimated to amount to 61,000 CHF per hotel.

Italy: Travellers more smartphone-savvy
11.4.2019

Milan. In Italy, analogue travellers are rapidly becoming an endangered species. OTAs and customers are using their smartphones to search for information and book transportation, but slowly the devices are also being used for payments. However, hotel receptions still play a fundamental role during holidays.

Digi Talk: In the lab of H-Hotels
4.4.2019

Bad Arolsen. "Our new hotels will have a digital infrastructure," Alexander Fitz said, CEO of the German H-Hotels Group. For this, the company, which today counts 60 hotels operating under six brands, has created its own "lab": a small 25-room hotel in which in-room systems are tested for their feasibility in practice. And there are some surprises. The lab is the Hotel Brunnenhaus Schloss Landau – which also belongs to H-Hotels Group and is not far away from the company headquarters in Bad Arolsen.

Start-up based in Macao: How the new chatbot SABA talks, books and pushes
The virtual assistant that responds
28.3.2019

Macao/Berlin. The 4,000-room Sheraton Grand Macao was the reason that Stefan Renziehausen began to think about chatbots. Communication with thousands of guests in such an enormous hotel complex presented a special challenge. For this reason, he developed a Virtual Assistant, which he programmed from the perspective of the hotel – and not from that of a tech-expert. SABAGuestRequest made its début in mid-March in a large hotel in Kuala Lumpur. The VA can answer questions in six languages, take bookings and sound out guest satisfaction. Push messages make lots of things easier.

Digi News
28.3.2019

Augsburg. Innovative, funny and frightening things from the digital world. Today: AI seal of approval / Alibaba's FlyZoo Hotel / Crypto currency for trading / Chatbot on Facebook / Ghost restaurants / E-Textiles on the rise / New Deal for Consumers / Robot judge under test / US law for face recognition.

Hilton, Google and Sabre Hospitality discussed AI and machine learning
When the brand knows me better than my wife
27.3.2019

Berlin. The introduction of Artificial Intelligence and machine learning is revolutionizing jobs in the hospitality industry. Tech-savvy hotel groups are keen on innovation: At Hilton, 20% of the guests' engagement is done via chatbot today. "Automation is a triple win situation for the hotel owner, the customer and the brand," explains Sabre Hospitality Solutions convinced. Customers are ready to pay more if they get personalized service.

Digi Talk: a&o Hostels focus on Google Homes
14.3.2019

Berlin. a&o is part of a segment on the up – the hostel segment. As founder Oliver Winter reported last week in the hospitalityInside interview, the group nonetheless spends around EUR 6 million per year on visibility for its brand online, for instance on Google and Facebook. In the background, it also shells out six-figure sums for digitisation – for AI and algorithms, for Voice Search and Google Home. "We are ahead of our rivals," management says. The details.

Digi News
7.3.2019

Augsburg. Innovative, funny and frightening things from the digital world. Today: Amazon Go supermarket, Ctrip & hotel business, Digital university, HR administration, Hololens 2, Smartphone sales.

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