News & Stories
Bethesda. The Joint Venture of Alibaba Group and Marriott International announced the next news. Now it is spearheading Marriott's facial recognition check-in pilot with Fliggy, Alibaba's travel service platform. The test in two Chinese Marriott hotel has begun.
Paris. Personalization and direct bookings represent what hoteliers are focusing on today. Using machine learning, a Spanish hospitality tech company has come up with a new software able to increase website conversions predicting customers' behavior online.
London. For its first STX event in Europe, Sabre rolled out the red carpet for its American teams and 500 tourism professionals coming from all parts of the continent. To kick-off this "American-style" three-day gathering, Sean Menke, Sabre President and CEO since January 2017, took center stage to explain how the company was reconsidering the business of travel. It involves time and money. It is precisely Sabre that has developed a whole new portfolio of travel solutions for airlines, travel agencies and hotels. Sabre Hospitality is working on the "guest experience" by developing a sort of container with information about a guest which can create unique offers on a brand website on real-time basis. Sarah Douag joined the Sabre event in London last week.
Paris. Fastbooking, AccorHotels' software subsidiary was the victim of a data breach a few weeks ago. The hacker stole crucial data about guests, from names to credit card numbers. Fastbooking says it has fixed the issue. Hundreds of hotels in Japan were impacted, which leaves hundreds of thousands of potential guests victims of this malware.
Berlin/New York. Google is only a master in data collection, not in data analysis. If you want to use data sensibly and draw new ideas and inspiration from them, you have to curate them and see them in a specific context. Nobody has to be afraid of data, they are only the basis for a new quality of services in the hotel and/or for efficient communication with guests and employees. Digital assistants are wonderful helpers, "but it doesn't make sense to try to replicate the human mind," says Rob High, Vice President and Chief Technologist of IBM Watson and Cloud Platform, New York. He advises hoteliers who are just starting out with emerging technologies to start with machine learning. After the HospitalityInside Think Tank two weeks ago in Berlin, the top-class expert was available for a separate, exclusive interview.
Amsterdam. eCommerce giant Amazon is entering the travel world again, this time through its voice-activated assistant Alexa. Programmed specifically to fit into the hospitality world, Alexa is being invited into hotel rooms. Is this the end of privacy in the hotel room?
Paris. AccorHotels's subsidiary Availpro recently signed a technology partnership with Airbnb. This move makes complete sense for the French channel manager's Availpro future relationship with its customers but is confusing from AccorHotel's perspective. Unless the group intends to make Availpro look as beautiful as possible before selling it. According to our sources, both Fastbooking and Availpro are indeed currently on the market for grabs.
Berlin. German Hotelgenossenschaft, present in the market with stayya.de, is sharpening its profile as an online booking portal for small and owner-managed hotels with a new approach and name: hotels-5.de reduces the commission for hoteliers and increases the discount for guests.
Berlin/Guangzhou. In future, guests checking themselves into the hotel will get their rooms cheaper. And guests can interact personally with housekeeping staff. These are just two examples of the work of WeHotel, the technological experimentation platform of Jin Jiang and Plateno Hotels. Louvre Hotels will join WeHotel in 2019. WeHotel is stock-market listed and was launched in 2016 with the objective of turning the platform into a one-stop booking system for the mobile internet. WeHotel currently serves 100 million loyalty customers of Jin Jiang and Plateno – and uses these for its tests. Maria Puetz-Willems met two young managers from technology/innovation and marketing in Berlin and learned what is already possible in China today – a country with no data protection rules – and what is being tested systematically.
Dallas. Sabre Labs has been testing and learning with and for its customers for 22 years. Over the years, the product focus has changed into a research focus and finally Sabre is now involved in innovation. The US company based in Dallas, Texas, is somewhat more critical of startups today than five years ago. Also with the topic blockchain one wants to learn even more to be able to pass on his knowledge conscientiously to customers. Philip Liken, Director of Sabre Labs, his colleague Timothy Hagues, Head of Research at Sabre Labs, and Richard Wiegmann, Managing Director & Chief Commercial Officer EMEA at Sabre Hospitality, explain their views on technology trends and their life cycles. The experts are certain: man and machine will become a twosome. Sabre wants them to get along.