Topic Digitalization

News & Stories

Study in 5 countries suprises: Hoteliers prefer direct and offline distribution
Social Media is second choice
20.9.2012

London. Hotels are putting social media on hold as a marketing and selling mechanism, while they focus on driving direct bookings in response to their continuous struggle for better margins with the Online Travel Agents, says research by Ecole Hôtelière de Lausanne and eRevMax International based on a survey carried out in five countries. Hoteliers do not have any confidence in Facebook, Twitter and others as revenue generating channels.

New portal for bet and sleep
6.9.2012

Hamburg. Two months after the start of betandsleep.com, more than 80 hotels have already joined. Two 25-year olds have the guests suggest their own rates.

Competition: IHG, Expedia, Booking under fire
23.8.2012

London. Hotel giant InterContinental Hotels Group could be fined up to 10% of its global turnover if found guilty of limiting price competition on online hotel sales, following an allegation from the Office of Fair Trading in the UK.

Free WiFi in all NH hotels
26.7.2012

Madrid. From the 1st of August, NH Hoteles, located in 26 different countries, will have free WiFi both in common areas and in all the rooms. The group is therefore the first international hotel chain to offer this service globally in all its hotels.

After pressure by Hotrec: Online providers increase transparency
26.7.2012

Brussels/Berlin. In spring, the European umbrella organization HOTREC put pressure on online distribution partners by presenting them with guidelines for fair methods in distribution. Now, online providers are showing their cards by disclosing their information.

Large discrepancies: Austrians compare booking platforms
19.7.2012

Vienna. Finding the best value for money on travel and booking platforms is difficult for hoteliers. The Austrian Hotelier Association has taken a look at the 16 most important platforms.

JustBook goes Europe
21.6.2012

Berlin. JustBook, an app for spontaneous hotel bookings, is now expanding across the whole of Europe. The portal was launched in January 2012.

HOTREC updates fairness benchmarks
10.5.2012

Brussels/Berlin. HOTREC unanimously agreed at its General Assembly in Limassol, to update its list of "Benchmarks of Fair Practices in Online Distribution”.

Hotel connects guests and staff
26.4.2012

Florence. The Italian Lungarno Collection provides its guests with their own temporary social network. This links guests and hotel staff.

Survey reveals poor reservation analysis by chains
Mysterious distribution channels
26.4.2012

Wiesbaden. The Internet will displace all other reservation channels known – this is what "reservation experts" currently agree on, thereby referring to strong growth rates of reservations carried out via mobile devices. At all industry meetings, trade shows and conferences, contributors present impressive figures and describe a dramatic change in reservation behaviour which is already taking place. hospitalityInside.com wanted to know from big chains how these assertions and forecasts are concretely reflected in their sales and distribution – and was quite astonished by their answers. Such information is "confidential", says Marriott – the same company that has described itself as "sales machine" for the past few decades and showed off with its annually increasing figures on their website. Very little specific information was disclosed.

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