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Hanover/Munich. Clearly qualified customers, nor more non-selective losses with mailings and significantly fewer vacant rooms in weak times: Aovo promises all this to the hotel managers. Aovo simply puts the hotel into a travel package and sells it to an average nine million households per quarter: the customers of Payback. This company is building itself up to become Germany’s new travel sales giant. Behind the scenes, we find well-known names: Lufthansa, Metro, the Schoerghuber Group and ArabellaSheraton Hotels.

In the beginning there was Aovo. A company that buys touristic services and controls the reselling process – preferably online. Two managing directors stand behind Aovo, Gerhard Griebler and Thomas Harden. Insiders know Griebler from the Expo Hanover, where he managed the business as Director of Tourism and Ticketing under the Executive Manager Walter Krombach. Aovo came into being as a management buyout already during the Expo. And it was also Griebler who joined together with the tour operator Dertour – when the first reservation system broke down during the Expo – and brought its reservation system “Phoenix” into play.