Topic Strategy

News & Stories

"Private Selection" takes on German market
11.11.2005

Lucerne. Since October, the Swiss Alpine Classic Hotels are operating under a new name, a name that immediately attracted new members in France, in Mallorca and in Germany. The new selection will market itself particularly on the German market in 2006.

Billions in spending depends on word of mouth
4.11.2005

Boston. Advocacy will directly influence more than 30 billion Dollar in travel and hospitality sales in the U.S. this year alone, reports a market research firm from Boston.

Novotel search: Accor still without details
28.10.2005

Offenbach/Munich. More than a week after the search in the Novotel Frankfurt-Offenbach ordered by the district attorney, Accor's head office in Munich still has not been allowed to examine the files. This is what Marc Schnerr, Accor's spokesman said upon request.

German Prosecution Service in Novotel Offenbach
21.10.2005

Munich. On Wednesday of this week the Federal German Prosecution Service confiscated 800 files in Novotel Frankfurt-Offenbach. Accor Munich is still waiting to be allowed access to the files.

Online Marketing and Online Sales: A website for all boutique hotels
Interior design to take home
21.10.2005

Boston. An American company is the first known to provide a comprehensive web-based retailing solution for luxury and boutique hotels. Its solution allows each partner hotel to sell all the fine furnishings and other amenities in the hotel to their guests. The market for goods sold via U.S. hotels is said to climb up to 144 million $ this year.

More and more hotel chains are setting up online shops
Lifestyle delivered to your door
21.10.2005

Augsburg . The dream bed from the hotel now comes delivered to your door. More and more hotels are setting up their own websites for the online sale of amenities, mattresses and even furniture. Ritz-Carlton completed over 50,000 sales in the third year of its online shop. Other chains like Accor's Sofitel haven't been slow to follow.

Hilton + Hilton soon reunited?
21.10.2005

London. The Hilton Hotels Corporation in USA has made an offer for the takeover of the British Hilton Group. Proof of the growing pressure for the international firm to become stronger than ever before.

Living on without Savoy
Luxury chain Maybourne wants to expand
21.10.2005

Munich. The former three members of the Savoy group London that remained after selling the Savoy Hotel to Fairmont, now trade under the newly created name "Maybourne Hotel Group". And: there is more to come.

Budget hotel chain is expanding downtown
14.10.2005

Munich. The budget hotel chain Motel One has changed its strategy and will now concentrate on expansion in downtown areas. The pilot project in Berlin-Mitte will soon be followed by further hotels. The design aspect is getting more and more into focus.

Achat Hotels growing: Everything is planned from "Plaza" to" Eco"
Reputed to be dead at first - now franchisor
7.10.2005

Hockenheim. While international chains are grazing the German market for small hotel groups in order to impose their brand on them via franchising, the German hotel group Achat is elaborating its own franchise concept. Although, it doesn't want to enter the international market necessarily, it still plans to further penetrate the German-speaking one.

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