Topic Strategy

News & Stories

Maritim Hotels play about with their plans
Rivalry concerning expansion policy
10.6.2005

Bad Salzuflen/Frankfurt.   By 2007, German Maritim Hotel Group plans to realise three imposing new large-scale projects with the new hotels in Berlin, Dresden and at Duesseldorf airport. The expansion, which was initiated by their  partner HMS International Hotel GmbH, Cologne, with Maritim franchise hotels in the field of international resort, is also scheduled to be further developed. Apart from that, the rather diffuse expansion policy of the company is looking at solid operating results.

The budget sister of W emerges: Starwood introduces "XYZ"
With the Design-DNA of W
10.6.2005
















 

 


White Plains. The W Hotels of Starwood are getting a budget sister: "Project XYZ". This is its preliminary alias. Meanwhile, the looks of the new franchise baby and the costs for the second design birth are already known in detail. The creative minds of W are assigning the new Starwood brand to the hotels providing "selected service", whereas style and the lifestyle touch of the expensive W Hotels is still to be visible. W's heritage is to be seen, smelled, heard and tasted in every new XYZ room, due to design and material....

Marketing Circle opens to Austria and Switzerland
10.6.2005

Rust. "SAM" didn`t come out too well this time. For the first time in the history of the awards, the Hospitality Sales & Marketing Association Germany presented nobody with the coveted big prize. The Association is soon to open to Austria and Switzerland.

Industrial tycoon Stanley Ho gives Macau a new face
On the way to becoming China's Las Vegas
10.6.2005

Macau. Macau, located in South China, a former Portuguese territory and today a special administrative region, is changing its outward appearance dramatically. The local industrial tycoon, Stanley Ho, is building "Oceanus" - a luxury cruiser with 600 rooms.

Iberostar Hotels & Resorts
Wellness, City hotels and All inclusive
3.6.2005

Palma de Mallorca. For 22 years, the Spanish hotel chain Iberostar, daughter of the Spanish touristic holding Iberostar, focussed on typical beach hotels for tourists. This year the group will change its focus and open the first Suites Hotel, followed by city and boutique hotels. For each location Iberostar also announced two spa resorts.

Attention, art! What does the insurance say?
Security insures the premium
3.6.2005

Cologne. One of the leading art insurance companies in the world is on good terms with hoteliers: When it comes to dealing with art, they had become significantly more professional over the past years. This also involves thinking about an art insurance. Some clues for the practice.

"Quick survey": Is art an issue for you?
3.6.2005

Augsburg. Art in hotels - how serious do hotel groups take this issue? The "quick survey" by hospitalityInside involving several hotel groups - without a specific art profile - sheds some light on the subject. Our three questions to all were: Is there a central art concept or a central art collection in your group? Are there any group-wide art events in your group? How much money does your chain spend for art and art events per year? / map

Rock Star Udo Lindenberg at the Kempinski Atlantic Hamburg
Perfectly staged: Musician produces art
3.6.2005

Hamburg. It's a perfect and unique constellation: Rock star Udo Lindenberg has not only resided for the last ten years in the Kempinski Atlantic Hotel in Hamburg, but also makes his own contribution to the artistic distraction of guests with his self-created "Likörellen". The intended marketing success has not failed to materialise.

New art collection for cultivated guests: "Fine Art By Hyatt"
Serigraphs and sculptures for sale 
3.6.2005

Chicago. In a new twist on high end hotel cocooning, Park Hyatt guests may now purchase limited edition art from an exclusive collection called "Fine Art By Hyatt".

Hotel art: Artistic advisors meet too rarely open-minded managers
Art only provisionally suitable as investment
3.6.2005

 

Lindenberg's 'Atlanticanerinnen'

The new exclusive art collection for the guests of Hyatt hotels has determined today's main issue. According to two young men from Hamburg, for many hotels, art is nothing but mere deco. They both work as art consultants for hotels. And with their expertise they would very much like to contribute to the individual "handwriting" of many hotels. They talk about art as a marketing instrument, investment and insurance object.

The rock musician Udo Lindenberg lives in the Kempinski Atlantic Hotel Hamburg and with him the hotel's art: At the bar we find his "liquor paintings". Finally, several hotel groups tell us how they deal with art and one of the big art insurance companies in the world explains the insurability of art in a hotel. Art in focus - a series of four articles.

With a click, here you will find the interview with the two young art consultants.

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