Topic Strategy

News & Stories

Premiere on Austria's Ski Slopes
8.4.2005
Malta (April 8, 2005). The hotel group Corinthia Hotels International, Malta, is for the first time considering a move away from the sea and the city into the mountains.
Arkona AG and A-rosa Resorts
Personnel restructuring and Preventive Centre
8.4.2005
Rostock. Arkona plc with head office in Rostock, under whose control A-rosa resorts and riverboats are to be found, has restructured its personnel.
Small Luxury Hotels actively approach neglected markets
Via mini directory big into marketing
1.4.2005

Leatherhead. Germany has only two members in the Small Luxury Hotels of the World. But this is not the only thing a few former Hilton marketing professionals want to change. They wish to increase the service – from people to people and by means of electronics. A directory that comes in credit card format is getting high attention.

Collecting rings with Ringhotels
24.3.2005

Munich. At the ITB, Germany's biggest hotel cooperative, the Ringhotels, introduced its new customer bonding programme catching up with the big hotel chains.

Cendant pushes strongly into Europe and Asia
Re-organizing the expansion
24.3.2005

Parsippany/N.J.. The US market no longer offers significant opportunities for expansion, thus the Cendant Hotel Group focusses clearly on Europe and Asia in future. The takeover of Ramada International last December was only the beginning. “We are a company with many resources regarding investors and customers,” said Reas M. Kondraschow, Senior Vice President and Managing Director of Cendant Hotel Group International, in Berlin, looking at Cendant’s wide portfolio of travel services.

Leela Hotels keep focus on home market
Fancy funds for  more Indian palaces
24.3.2005

Mumbai. India remains the company's main target market for expansion and the new "Palaces & Resorts" of the Leela Group are to be financed by investment funds as well. 

Best Western Hotels Germany overhaul their structures
Linking up regions and customer data
24.3.2005
Eschborn/Frankfurt. Creating synergies and optimising costs: The American mother company's efforts are reflected in new structures at Best Western Hotels Germany.
Best Western CEO David Kong tightens quality and distribution costs
Clean-up in the States
24.3.2005

Phoenix/Berlin. "The largest group in the world," says their slogan but now Best Western International is preaching the quality credo. At the same time the group is pushing its services via the Internet: "The days of call centres and GDS are over," says CEO David Kong.

The Setai,
Asia in
17.3.2005

Miami (March 17, 2005) . Adrian Zecha, inventor of Aman Resorts, is starting up his newest luxury hotel together with ambitious hotel management students: The Setai in Florida . At Miami 's vibrant South Beach , a hotel was built with introductory rates of at least 1,000 US$ a suite.

DIFA introduces "PartnerCard" for its own hotels
17.3.2005

Hamburg. For DIFA, Deutsche Immobilien Fonds AG, "satisfied lessees" is an extremely important customer bonding instrument. With the new "PartnerCard", DIFA integrates those hotels whose properties belong to it as well.

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