Topic Strategy

News & Stories

"Traders Travel Tips": Successful Marketing Campaigns by Shangri-La
Travellers create ads
6.5.2005

Hong Kong. The advertisement campaign is so successful that it is due to make a second round: The Asian hotel chain Shangri-La has published the travel tipps of their travellers in a series of newspaper advertisements. A clever image idea.

Per Aquum Resorts & Spas, Maldives: Expansion with nature and design
Luxury calculation
6.5.2005

Male. The first resort on the Maldives had not been completed when General Manager Tom McLoughlin was already talking about expansion. With Per Aquum Resorts & Spas he wants to go to those leisure destinations, that have nature and a cultural heritage. In his hotel concepts, he creates a contrast to this with a highly modern design.

Joint Venture Starwood  &  Le Méridien announced
29.4.2005

London. After a due-diligence-process of nearly two years Lehman Brothers and Starwood finally announced their plans for a joint venture between Starwood and Le Méridien Hotels & Resorts yesterday. This new development will probably also have an impact on ArabellaSheraton Hotels in Munich.

New Concierge Software for Increased Overview
29.4.2005
Basel. New software is to help to better organize concierge appointments and contacts.
Romantik Hotel Schwarzer Adler starring in five-part TV series
A real hotel as a real soap opera
29.4.2005

Innsbruck. They all play their own everyday roles from the janitor to the owners. The romantic hotel Schwarzer Adler in Innsbruck, Austria, provides the scenery and the actors for a five-part soap opera. It was broadcast on the German private channel ProSieben this week.

Credit card for German Hilton HHonors members
22.4.2005
Frankfurt/M. From this summer on, the members of Hilton's bonus programme can collect points with their own Visa card in Germany as well. The "Hilton HHonours Credit Card" thus follows Great Britain, Japan and the USA.
Steigenberger Hotels make their hotels competitive again
100 million euros for investments
22.4.2005
Frankfurt. Earnings from selling shares as well as concentrating on the core business "hotel business operation" have put Steigenberger Hotel Group back into the black. Investments of 100 million euros are to pave the way for a bright future. The majority shareholder has committed his support in this respect.
Club Aldiana negotiates with Advent?
22.4.2005

Frankfurt/M. There are still numerous rumours afloat about Thomas Cook potentially selling its Aldiana Clubs. The American financial investor Advent International is considered to be seriously interested. The Spanish group Parques Reunidos, with which it would probably be possible to generate synergy effects, also belongs to it.

Late Realisation
22.4.2005

The Steigenberger family has realised that cost reduction alone does not make a successful company. A commentary by Susanne Stauss on Steigenberger's new strategy.

InterContinental expands with resorts in EMEA
The group's structure is not settled yet
15.4.2005

London. InterContinental Hotels will grow its resort portfolio but still looks at the business hotels as their flagships. Jennifer Fox, Senior Vice President InterContinental Hotels & Resorts, answers questions about a company that isn't still sure about its own future structure. 

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