Topic Strategy

News & Stories

Design Hotels to trust in personalities with its new campaign
Made by Originals
17.4.2009

Berlin. Design Hotels' new marketing strategy places the personality of entrepreneurs in the centre of attention. Design Hotel's CEO Claus Sendlinger is deeply convinced: the sixth "Kondratieff wave" is that of a more humane world. In London and Berlin, the founder of the consortium including 175 hotels all around the world introduced the new "Made by Original" campaign.

Storm surrounding certain Steigenberger Hotels
10.4.2009

Frankfurt. On 1 April 2009, EP Group Germany GmbH/Mark Hotels acquired two Steigenberger hotels, the Badischer Hof in Baden-Baden and the Duisburger Hof in Duisburg. The hotels are to be integrated into the EP portfolio, though under what particular brand remains unclear. At the same time EP announced that as of 30th June, the former Steigenberger Hotel Axelmannstein in Bad Reichenhall will be repositioned under the brand Radisson Blu. Independently of this, Steigenberger's management contract for the Hotel Drei Mohren in Augsburg will soon expire; the owner didn't renew the contract.

Moevenpick: Focusing on revenue maximization and senior executives
Strengthening regional strengths
10.4.2009

 

Berlin/Zurich. "Up to now, Moevenpick has been sailing along the coast, but now we have picked up speed to cross the ocean," says Jean Gabriel Pérès vividly describing the status quo of Moevenpick Hotels & Resorts. On June 1, the Frenchman will have been ten years at the head of the Swiss-German hotel group, "and we have fulfilled many plans," summarises Pérès. The 2008 business report, which was issued this Monday, is proof of the successful course: for the sixth year in a row, the group managed to increase its operational result. Despite the fact that Moevenpick is no longer a quoted company, Pérès' motto for 2009 is about maximizing revenues and growing faster. At the same time, he wants to improve product quality such as employee qualification. In doing so, Moevenpick trusts less in globalization, but in regionalization.

Stein Hotels renamed Franklyn Hotels - The boutique character remains
Recipe for success is understatement
3.4.2009

Palma de Mallorca/Munich. It sees itself as a noble hotel chain akin to the likes of Kimpton or Morgan's in the USA. For a group with this self-image, the name Stein Hotels was a little too 'stony' as it were, and so international expansion plans are being pushed forward under the new name of "Franklyn Hotels & Resorts. Fine and unimposing hotels are the focus - hotels in which the wealthy like to retreat to enjoy a little privacy when they don't wish to be seen in the more gaudy of the world's top-addresses. "We love luxury and our guests are the wealthy with understatement," Chief Executive Officer Michael Sagild announced at a presentation in Munich. A new financially strong partner has also kindled the desire to expand into hotels, resorts and residences.

Innside Premium Hotels Germany: Stronger with Sol Meliá
When two become one
3.4.2009

 

Duesseldorf. One and half years later, the autumn 2007 takeover by the Spanish hotel group Sol Meliá has obviously been to the satisfaction of both sides: The nine Innside Premium Hotels in Germany form a respected subsidiary of Sol Meliá, as Managing Director Bernhard Klein relates. 2008 results for the small group with design touch were strong. In the coming weeks, Innside GmbH will formally merge with the German division of the Sol Meliá operating company and a joint "corporate office" will be established. There are also changes to management. 

Sol Meliá's "strategic plan" sees initial amendments
Mastering crisis through careful consideration
3.4.2009

Palma de Mallorca. With its second "strategic plan", Spanish Sol Meliá Hotels & Resorts focuses on the brands and their value trying to form more intense synergies between the hotels, the vacation club and leisure real estate areas. Due to the financial crisis, the company has adopted a more conservative course, but it wants to stick to its goals.

Sol Meliá CEO Gabriel Escarrer Jaume: a new, more conservative strategy
Property simply strengthens the results
3.4.2009

Sevilla. The Spanish Sol Meliá hotel chain has great plans for the future. In terms of expansion, the company trusts in the US for the first time. After staving off properties several years ago, acquiring real estate has now become a central part of the company's strategy again. The group has returned to a more conservative behaviour overall. Susanne Stauss talked to Gabriel Escarrer Jaume, Co-Vice-Chairman and CEO of the group, about Sol Meliá's current strategy at the grand opening of the Gran Meliá Colón in Seville. Yesterday, the Sol Meliá group also announced a change in the leadership of the company.

Dolder Grand: Wing closed
27.3.2009

Zurich. The famous Swiss hotel, the Dolder Grand in Zurich, continues to hit the headlines - despite the fact that the luxury hotel denies everything once again. But it is a fact: one of the hotel wings is currently closed. Next month, the expensively renovated hotel celebrates its first birthday.

Grand City to manage Precise as well now
20.3.2009

Berlin. The services of Grand City Hotels & Resorts are increasingly in demand by other hotel groups. Aside from Mark Hotels, which are managed by Grand City, Precise Hotels have now concluded a strategic collaboration with GCHR. Furthermore, Grand City aims at restructuring collaboration with franchisors. In the course of this, Best Western will be among the winners. But the group's own Grand City brand is to get its fair share as well.

Marriott: Strong in Russia
20.3.2009

Berlin. Despite the current global economic slow-down, Marriott International expects to add approximately 130 hotels and 32,000 rooms over the next 48 months outside of North America. Most of these properties have been previously announced and represent the company's JW Marriott, Marriott, Renaissance, Courtyard and Marriott Executive Apartment brands. They are part of the company's announced global pipeline of 125,000 rooms worldwide. The new hotels are expected to create some 38,000 new hospitality sector jobs across the world.

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