Topic Strategy

News & Stories

Sol Meliá's "strategic plan" sees initial amendments
Mastering crisis through careful consideration
3.4.2009

Palma de Mallorca. With its second "strategic plan", Spanish Sol Meliá Hotels & Resorts focuses on the brands and their value trying to form more intense synergies between the hotels, the vacation club and leisure real estate areas. Due to the financial crisis, the company has adopted a more conservative course, but it wants to stick to its goals.

Sol Meliá CEO Gabriel Escarrer Jaume: a new, more conservative strategy
Property simply strengthens the results
3.4.2009

Sevilla. The Spanish Sol Meliá hotel chain has great plans for the future. In terms of expansion, the company trusts in the US for the first time. After staving off properties several years ago, acquiring real estate has now become a central part of the company's strategy again. The group has returned to a more conservative behaviour overall. Susanne Stauss talked to Gabriel Escarrer Jaume, Co-Vice-Chairman and CEO of the group, about Sol Meliá's current strategy at the grand opening of the Gran Meliá Colón in Seville. Yesterday, the Sol Meliá group also announced a change in the leadership of the company.

Dolder Grand: Wing closed
27.3.2009

Zurich. The famous Swiss hotel, the Dolder Grand in Zurich, continues to hit the headlines - despite the fact that the luxury hotel denies everything once again. But it is a fact: one of the hotel wings is currently closed. Next month, the expensively renovated hotel celebrates its first birthday.

Grand City to manage Precise as well now
20.3.2009

Berlin. The services of Grand City Hotels & Resorts are increasingly in demand by other hotel groups. Aside from Mark Hotels, which are managed by Grand City, Precise Hotels have now concluded a strategic collaboration with GCHR. Furthermore, Grand City aims at restructuring collaboration with franchisors. In the course of this, Best Western will be among the winners. But the group's own Grand City brand is to get its fair share as well.

Marriott: Strong in Russia
20.3.2009

Berlin. Despite the current global economic slow-down, Marriott International expects to add approximately 130 hotels and 32,000 rooms over the next 48 months outside of North America. Most of these properties have been previously announced and represent the company's JW Marriott, Marriott, Renaissance, Courtyard and Marriott Executive Apartment brands. They are part of the company's announced global pipeline of 125,000 rooms worldwide. The new hotels are expected to create some 38,000 new hospitality sector jobs across the world.

Worldhotels strategy: "Impact 2009"  
20.3.2009

Frankfurt/M. "Impact 2009" is the name of Worldhotels new strategy: It includes a number of initiatives designed to combat the economic downturn and to grow revenue and market share across a number of markets, business segments and channels. In addition to "Impact 2009", Worldhotels offers packages for individual guests and tests ecological standards.

Survey: Most hotel managers are increasing marketing spending
13.3.2009

Sevilla/Ruesselsheim. Marketing spending is not being reduced despite the crisis. This was the outcome of a current survey, according to which 62% of German hotels want to increase their spending on marketing in 2009. By the same token, in particular, staff expenses and administration expenses are to be cut back.

Spanish luxury consortium grows at lightening speed
13.3.2009

Barcelona. The Spanish hotel consortium Prestige Hotels of the World, by Keytel left the starting blocks in summer 2007 with 38 hotels - today, the consortium has grown to over 90 hotels in 20 countries. This year, plans are to increase activities in Germany.

Accor-CEO Marc Hildebrand gives first insight into his new strategy
Analytic, differentiated and distanced
6.3.2009

Munich. A three week training period in a Berlin and a Hamburg Accor hotel last summer was his little "crash course" in hospitality. Seven months later, Marc Hildebrand, Chief Executive Officer of Accor Hotellerie Germany, has laid the foundations for a new strategy. The current economic crisis has forced him to take a hard look at the hotel industry in all its facets; his thoughts on cost reduction measures and expansion are detailed and varied; on staff very precise. The first official conversation with the 'newcomer' CEO - his previous experience was in the world of business travel and tourism - gives the impression that his new and distanced perspective might well be an advantage for Accor. Maria Puetz-Willems met Marc Hildebrand yesterday in Munich.

In the Accor Group, Sofitel tries to make its mark as an independent unit
Taking the lead
6.3.2009

Paris/Luxembourg. One-and-a-half years after the brand's new definition, the changed philosophy of Sofitel becomes a little clearer now. The top brand of the Accor Group has become an "independent unit" in the meantime. Internally, it was "a cultural change", says Ralph Radtke, Senior Vice President Sofitel of Northern, Central and Eastern Europe. Now, the new profile of the main brand and the two sub-brands, Sofitel Legend and So by Sofitel, has to spread into the vast world. Expansion is the motto, even as the current economic crisis has already crossed several projects off the list.

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