Topic Strategy

News & Stories

Children and youth travels: Increasing expectations  - hotels too general
Underestimated target group
27.2.2009

Wiesbaden. In many cities, the boom of cheap hostels is not just pure coincidence: young people like travelling and do so frequently; however, they are not willing to do without certain standards. Youth hostels are improving their facilities and organizers of youth travels are planning new and more attractive trips for this important target group. Concerning this area, the resort hotel industry still has a lot of catching up to do. The easiest way to approach the young guests is via internet. Even the International Tourism Exchange Berlin is dedicating a special exhibition area to this segment. And: Yesterday, the German Aldi discounter announced: New offers for children travels starting in March! This is an impulse for the search for alternatives in the crisis.

First Oetker Hotel abroad in Abu Dhabi
27.2.2009

Abu Dhabi. Last Sunday, the Oetker Hotel Collection signed, as announced in last week's issue, an agreement for its first management hotel. In the United Arab Emirates, the first "Le Bristol Abu Dhabi" will be built.

The Azimut recipe: In a crisis, hotels should be owned by their operators
Into new markets without debt
20.2.2009

Berlin. The view from the conference room in Berlin's Uhlandstrasse looks on to a hotel construction site - but still, not a site for an Azimut Hotel. All the same, the Russian hotel group has now settled in the centre of Berlin hoping to push forward expansion into Europe using Berlin as its base. The private investor behind the project operates Russia's biggest national hotel group. On the Berlin front, Christian Kettlitz, a former Marriott employee, leads the team. Details on the expansion and strategy of Azimut.

Oetker Collection becomes management company
20.2.2009

Baden-Baden. In contrast to recent rumours, the Oetker Group from Bielefeld is not selling off its hotels but plans to enlarge its hotel collection in future. The group founded a hotel management company, which is also managed by Frank Marrenbach.

"German Tourism Study" meets with amazement in Austria
Practice contradicts the trend researchers
20.2.2009

Vienna/Hamburg. In spite of the record number of German guests in Austria, the German "trend guru" Horst Opaschowski from the BAT Leisure Research Institute in Hamburg forecast decreasing popularity among Germans for Austria as destination in 2008. This is not the first time that the "German Tourism Study" compiled by the "Institute for Questions of the Future" has been the cause of substantial disagreement. In Austria, the response has been a shake of heads. The Lake Wolfgang in Austria for instance is one of the most popular destinations for Germans.

Two "new hotels" for Selektion
13.2.2009

Wiesbaden. On 1st March 2009, the hotel consortium Selektion Deutscher Luxushotels will grow by two new hotels taking the consortium to a total of nine members. The new hotels are the Grand Hotel Heiligendamm on the Baltic Sea and the Capella Hotel Breidenbacher Hof in Duesseldorf.

Hans Rudolf Woehrl to invest in hotels
13.2.2009

Reichenschwand/Berlin. Intro Group belonging to the entrepreneur Rudolf Woehrl, who is known from the airline sector, acquires 50 percent of the hotel management company Gold Inn AG located in Berlin in the form of a capital increase. Further hotel projects are planned in collaboration with Woehrl's real estate development company Tetris.

Hopag sells Juwel majority
13.2.2009

Berlin. Hopag Hotel Property AG, based in Berlin, has sold its 55 percent stake in Juwel Touristik GmbH, Munich, as of 2nd January 2009. Hopag's parent company, Immobilien-Experted AG, names an intention to concentrate on core business, project development of resident and commercial real estate, as the reason for the move.

The Starwood concept behind the midscale brands aloft and element
Simply squeezed in-between
13.2.2009

Lexington/Augsburg. Two of Starwood's newest brands are found in Lexington, a small town near Boston, USA. A little lonely on the green, yet still alongside many high-tech companies, are the two prototype brands "aloft" and "element". The drive featuring the huge aloft logo reflects its proximity to the stylish W-concept. element, on the other hand, is much more low-key. Starwood's plan for both of these midscale brands is to conquer Europe, with aloft serving as forerunner. The opening of the first such hotel in Europe has meanwhile been delayed though. Facts and figures for the new concept that sees Hilton's new brands Garden Inn and Hampton Inn and Hyatt Place and Holiday Inn as competition.

Radisson SAS to change to Radisson Blu
6.2.2009

Brussels. Radisson SAS, Rezidor's first class brand, is changing its name to Radisson Blu. This re-branding marks the end of Radisson’s links with the SAS Group following Rezidor’s IPO back in November 2006.

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