Magazin • 26.9.2013 • 7843
Choice pushes Europe with good ideas, challenges nevertheless remain 26.9.2013
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Related articles 26.9.2013
Paris. With 128 hotels, France is Choice Hotels' largest franchise unit in Europe. But the franchisor will not reach its growth targets there this year. Frame conditions have become worse, in particular for the single hotelier. Isabelle Rochelandet, Vice President Europe for Choice Hotels International, analyses the situation in France and other European markets, multi-channel distribution, tools to have and use in order to survive, and competition.
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