Wave of growth or wave of insolvencies? It's windy.

Wave of growth or wave of insolvencies? It's windy.

Maria Pütz-Willems

Dear Insider,


You're probably already saving water at the hotel, are your guests too? If your guest showers for 25 minutes, the climate target has already been missed. Carbon reductions cannot be achieved single-handedly, sustainability expert Prof. Willy Legrand reminds us. Today, he vividly describes why and how guests and suppliers need to be brought on board - part 2 of our series on bringing down CO2 emissions.


The new "Green Stay Audit Platform" from HRS, with which sustainable hotels can increase their bookings, is also very important. You can think alternatively in so many ways. That's what a hotel manager did and designed a "jungle room" in a Swiss Lab Hotel. Anyone can spend the night in this and five other themed rooms. Instead of plants, there's a vertical garden in the room, for example. And the VR glasses are practically on the bedside table. Nicola Kübler took a look. 


European tourism will benefit from the hostilities between the United States and China, data experts predict. Antalya, Florence, Berlin, Brussels, Prague, Vienna, Milan and Stockholm can expect average annual growth of 10-12% in overnight stays between 2024 and 2026. The most important performance indicator this year will be occupancy. 

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Chain race for the lifestyle. And HITT and HOT.

Chain race for the lifestyle. And HITT and HOT.

2.5.2025

Dear Insider,


It's only May and M&A momentum is picking up. But Big is only buying Small. Big or not though, the prices are considerable, which eases the pain of the small. Marriott's current acquisition of citizenM and the IHG/Ruby deal tell us something else: The chain giants are buying lifestyle brands because they themselves have become old, immobile and boring over the decades. Now, everyone is rushing into lifestyle to secure demand and a foothold in the market. Accor hit on this trend early on and sailed away from the other chains around the year 2000 with the purchase of Hoxton and the founding of Ennismore.  

The powerful First Lady of the US hotel world has adopted a very self-confident franchise granddaughter who comes from these free-thinking lowlands (the Netherlands), loves to think outside the box and break standards. High heels meets sneakers. It remains exciting - and reminds me of the difficult and emotionally charged integration of the completely different thinking Design Hotels into the Marriott Group. Sarah Douag raises many other questions about this deal in her Marriott/citizenM article. 


Another question for senior executives today: Is your (variable) salary already linked to incentives if you meet the ESG targets? In Europe, almost all companies have switched to the new model; Japan is a positive role model.

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