Editorial

Editorial

Doomed to wait
7.7.2022

Dear Insiders,

Summer has arrived, and with it the panic that rising corona infections could again throw a wrench in everything. And how are the individual countries in Europe reacting? Just as uncoordinated and chaotic as the last two years. Sarah Douag shows which countries are again planning quarantines and tightening entry requirements.

So far, the summer has been a success story across Europe. STR also shows this with dream figures on occupancy and ADR. Industry expert Prof. Macy Marvel says: There's far too much optimism in that. Because profitability is only briefly highlighted. Indeed, Paris is the only one of the five major European cities to have fully returned to 2019 GOPPAR levels in April.

A deeper look and conversations with colleagues in particular have shown BWH Hotel Group Central Europe: The lack of employees is the biggest brake on revenues. That's why Managing Director Marcus Smola has started to build up a Human Resources Service: with concrete help for hoteliers. Headquarters could take on even more outsourcing services in the future. An update on the current situation, sustainability and digitisation, direct bookings and softbrands.

Dorint and Barceló Hotels are also breaking new ground: The German and Spanish groups co-market the partner hotels through their distribution channels. That sounds reasonable, both want more revenue that circumvents the OTAs. And this cooperation - a first for both sides - is where it is to remain for the time being, even though Barceló CEO Raúl González already told me at the end of February that even after the pandemic they still have enough power to be able to buy medium-sized groups in core Europe. From this background conversation, I add other important statements. Barceló has learned a lot from the pandemic.

The goal of the cooperation between the IHA Hotel Association Germany and the employer rating portal kununu is to positively change the image of the industry. The industry gets its own "Hotel" button on the portal, allowing it to differentiate itself from other hospitality segments. An experiment with an open outcome... In our April interview, IHA Chairman Otto Lindner had still wished: "I want us to have at least 50,000 to 100,000 ratings per year as an industry - measured by the 2.4 million direct and indirect employees!"

The Germans will also have to be patient in another matter: The Federal Cabinet has presented key points of the planned National Tourism Strategy for the first time. It's all hot air, all buzzwords and no substance. For this reason, we are not reporting on this for the moment and will wait. Hopefully the industry lobbyists won’t do the same!?!

And last but not least, a quick word about our HITT Think Tank last week in Berlin: 94% of our participants gave the HITT the mark "very good", the rest "good". A greater compliment cannot be paid to HospitalityInside as organiser and also to the impulse generators. So, the bar is set high for the next Think Tank. Save the date: 26/27 June 2023.

Under THIS LINK we have compiled more impressions of the current HITT - a potpourri of smiling faces.

Good luck with everything you set out to do! Till next Friday!

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
A world of contradictions
30.6.2022

Dear Insiders,

We too this week were anxious to see if our guests would be able to arrive on time for our HITT event. Everyone was there, after hours of queuing at Schiphol, flight cancellations in Germany and train delays. The same chaos everywhere! The general tenor: More and more people no longer want to fly or take the train. They prefer the car. This makes the idea of sustainability somewhat paradoxical.

Nevertheless, the will to do things differently was still palpable at our think tank. It was a lively circle with interesting exchange as participants showered the impulse-provides with questions: about the planned rigorous green real estate financing requirements, about the risks of sustainable hotel real estate, and about green programmes for franchisees. Architects love building with wood, but are already keeping a keen eye out for alternative construction materials. Consumers stress their green requirements, but old habits remain largely unchanged. In return, the job seekers hold up a mirror to the unresponsive employers: Some receive 12 job offers today. Is a job in the hospitality industry really desirable?

The 5th HITT showed: Knowledge about sustainability is growing, as is the realisation that the goals can only be solved together. We say a big thank you to our 12 world-renowned experts, our knowledge-thirsty participants, and our eight sponsors! Four editors from our team extracted interesting statements from the HITT. You all can find the article on our home page. Including a link to a first photo collection.

Save the date - for the next HITT on 26/27 June 2023!

 

Everything is in flux now, even in the luxury hotel industry. Wilhelm Luxem said goodbye to the famous Baur au Lac in Zurich yesterday after almost ten years as Director. I spoke to him about the changes in this segment. In design, it's the man-made, the real thing that counts again. So does the genuine, authentic employee. Just like the genuine, authentic employee. The luxury hotel industry is facing a prosperous age again, he says. Why? And what do you have to do for it?


Fred Fettner takes us down a completely different path and looks at the issue of cookies. But in the end, this too shows the new power of the consumer: They are increasingly refusing to consent to tracking cookies. This triggers a chain reaction.

Globally and across Europe, performance figures this summer are almost back to where they were in the 2019 boom year. The rush of travel is enormous. Nevertheless, patience is required: Bookings are often made just 0 to 7 days before arrival!

In Italy, my colleague Massimiliano Sarti sees leases disappearing; in Spain, Room Mate has filed for insolvency.  However, the project announcements in the news mix are not yet dying down, and the personnel situation also remains interesting.

We wish you a great week, not too hot and not too chaotic!

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
Crime fever, bottlenecks and fears
23.6.2022

Dear Insiders,

Hotels in Germany are slowly dying. And it’s in Berlin that it’s most visible. Conversions are in full swing, new projects are hardly possible. Construction costs make hotels unattractive. The fixed lease is coming under pressure. Renegotiations are taking place, with developers looking to kick out inconvenient operators. The merry-go-round has begun. And now, it's all blowing up in the industry’s face. Life is the best writer of crime stories. Read how investors and operators are responding to the acute pressure..

The Ukraine war has consequences in every country. That is why the EU now wants to help its member states. Unions are otherwise warning of the death of thousands of businesses this summer, including those in the hospitality industry. All companies with liquidity shortages are entitled to direct grants, guarantees, loans and credits with subsidised interest rates. Aid must be linked to increases in energy prices. We summarise the measures in France, Ireland, the United Kingdom, the Netherlands and Belgium.

Radisson CEO Federico González has no fears about the future. Business is picking up strongly almost everywhere in the Middle East and Europe - welcome back to 2019! González is also reviving old expansion plans, especially the 2019 co-branding with the Chinese parent company. The Jin Jiang and Radisson names will soon be emblazoned on 40 properties around the globe! The Chinese will flock again... It will be all right at Radisson... Will it? By the way, our conversation took place before the deal with Choice that was announced last week.

Meanwhile, individual news items show that the temperature is rising, especially in the financial and investment sectors: Accor just bought lifestyle creator Ennismore in September 2020, now it's already selling 10.8% of that same investment on to Qatar. The Student Hotels, previously perceived as a mini-group, secures €2.1 billion for international expansion.... And on we go with the 2019 hype...

The current summer season will make many hoteliers in many countries both sweat and shiver. We summarise the woes in Germany and Austria.

Heidelberg will become Europe's first circular city - finally a courageous project from this land of procrastinators. arcona Hotels, on the other hand, are looking for new ways in their microcosm: They now also motivate their employees with a new booklet that places emphasis on working together.

We round off this issue with our usual personalia and news from the market. On Sunday we’ll be off to Berlin and on Monday and Tuesday we are very much looking forward to our 5th HITT - another small anniversary in our 18 year history. www.hitt.world

It's set to be a hot one again this coming week; so keep cool.

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
No from politics, Yes to change
16.6.2022

Dear Insiders,

It’s been clear since the beginning of June: The government in Berlin will definitely not lift the subsidy cap for the large and medium-sized enterprises! Yet it could, if it wanted to. hospitalityInside has seen letters between hotel entrepreneurs, industry association and politicians. The general tone of the policy running through all this correspondence is dismissive, rubbishing every argument put forward by the sector.

Yet Dehoga Managing Director Ingrid Hartges made concrete and sensible proposals for solutions. And not just once. She still hasn’t given up. Hoteliers and benchmark specialists provided support with figures. Dirk Iserlohe also continues to fight for his Dorint Hotels. He has written his 116th letter and remains frank - as one of the few entrepreneurs.

How about the rest of the industry becoming more productive as well? More committed, more concrete, louder? Pro industry? For this reason, the next step can only be to be more self-critical and to look for allies. Let's go!

"Away with it" was more what the Chinese thought when Jin Jiang this week sold the complete Americas business of its hotel subsidiary Radisson to franchise giant Choice Hotels. A coup, a surprise, and a lot of confusion about whether Radisson will even be able to operate globally in the future. Curiously, only Choice issued a press release about the deal; Radisson did not. And both CEOs declined our request for details. Sarah Doug found out much of the inside detail anyway.

The small, fine Atlantic Hotels Group presented its smart 'unique' brand last week in Kiel: Lifestyle under €100 for the young at heart, right in the city centre, with an indoor bakery and food locations in the neighbourhood. Great opportunities, low costs and still no rush to expand. The German parent Zech, a construction and real estate group, wants to top everything that has gone before: in location and quality, including the luxury Severin's brand and the upscale Atlantic brand. Kurt Zech and his two Managing Directors Markus Griesenbeck and Marc Rohe took time to answer my questions.

My colleagues have put together further news, individually and bundled into columns - about Smeralda Holding as well as about the latest distribution study, digital news, market news and personalia. Almost everywhere, the signs are pointing to change.

We are now in the final spurt to the HITT: only 10 days left until the Think Tank in Berlin. The programme is fixed, the impulse providers and participants are already looking forward to the intensive discussions among colleagues and experts. Yes, we all need to change the way we think and act. Such small, fine forums are an excellent help with this. www.hitt.world

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
There’s racing and gasping, and some power forward and lead
9.6.2022

Dear Insiders,

The waves of travel roll on in again. At Munich's main train station, passengers poured out of trains on Tuesday  among them many families and senior citizens with a lot of luggage. The station's large hall was packed. This is what alternative mobility looks like in Germany, fuelled as it will be for the next three months by a pointless €9 ticket offered by Deutsche Bahn. The ticket allows holders to travel the entire length and breadth of the country using the regional train network... Omicron and monkey pox will welcome the opportunity to mingle in packed local trains! At the same time, Lufthansa is already threatening to cancel 900 flights in Europe in July alone  due to staff shortages. It's going to be a chaotic summer.

According to a survey conducted by the German hotel and restaurant association Dehoga for the month of May, the gap between revenue losers and winners in Germany is widening. Approximately 23% of the companies report an increase of 20% or more. Whilst another 34% or so are struggling with losses of 20% or more. It remains difficult overall. But there are also highlights: Ruby Hotels told me this week, for instance, that it had made up five months of revenue in just five weeks at its city hotels, in addition to being 5-10% over budget.

Just take the example from Ruby as motivation! Currently things are looking up! Just as travellers race to make up lost holiday, the industry is also working hard to make up for the two lost years, gasping breathlessly into this half-year. By the way, this is not only how it feels in Germany.

Greece can almost sit back and relax. Hotel chains and investors are increasingly coming to the country again, and tourism, of all things, has become the driving force behind the overall economic recovery. 47% of the visitors in 2021 were already international guests! Now new hotel buildings are being approved again. And from the summer there will be 43 new flight connections. BUT: There is a shortage of 50,000 employees in tourism  and there is no satisfactory short-term solution to this.

Hoteliers in Central & Eastern Europe are experiencing a similar situation, as the HOTCO conference revealed last week in Budapest. After the pandemic, no one in the region seems to want to work for this "unreliable" industry; and the talent pools of neighbouring Eastern European countries are also showing themselves resistant to being lured. The performance of cities improved pleasantly, but at different rates and still lags far behind the European values. New buildings are cancelled, only conversions are possible.

ESG is now a hot topic everywhere. Because new profit paths can only be found through this change. The insight about this is growing: "For the first time, we've reached real momentum, a sweet spot, as it were, on sustainability. And for the first time, all stakeholders are paying attention: The pressure now comes from all directions, simultaneously," says Brune Poirson, Accor's new Chief Sustainability Officer. She moved from politics to the hospitality industry.

I met the passionate 38-year-old in Berlin in May and can only say: Pay attention to her words today in our article and also watch the new video featuring this feisty, determined woman: It may be a promotional video, but it provides a clear picture of exactly what everyone needs to implement in terms of ESG goals: Power, self-confidence, deep knowledge, clear language and the courage to make important changes.

This is exactly what we want to convey with our HITT Think Tank in two weeks. Are you already on board? Our event will take place entirely on and around our event ship. We are also sailing through uncharted waters... And looking forward to it! www.hitt.world

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
The HITT Think Tank on the home stretch
2.6.2022

Dear Insiders,

The programme for our 5th Think Tank - the third on sustainability - is now complete! We're now on the home stretch. In just over three weeks, on June 27/28, we'll be meeting our growing HITT community in Berlin on the event ship. We are all looking forward to this inspiring atmosphere, the free exchange within our select group of participants and to seeing new faces among those attending and the impulse providers.

New additions in recent weeks include experts from the Association of Pfandbrief Banks, Wyndham Hotels, Hyatt, LHC Recruitment and Upday/Axel Springer; we introduce them to you today on our home page. They will provide topical discussion on green finance, franchise, supply chain and on the "social" challenges facing today’s companies. You will be amazed: Even hotel financing and social are closely related!

The appeal of this colourful series is that everyone and everything fits together. The conference-experienced impulse providers as well as participants appreciate this rich dialogue format of hospitalityInside. In the current hectic schedule of appointments and events, in which almost everyone believes they have to make up for the two years lost to corona in this short six-month period, it can take a little longer to find the right personality.

If you are interested in taking part and at looking further ahead into the future with colleagues, researchers and specialists - jump aboard! www.hitt.world has all programme info, names, profiles and also a registration form ready! Or write to me directly, I will be happy to answer your questions.

The industry is now no longer completing a marathon, but a triathlon against the headwinds of corona, war and spiralling inflation. In the Austrian Alps, there are currently 50 new construction and refurbishment projects in the pipeline from both international and national operators, with Kitzbühel as the hotspot. Among them, big resort brands like Six Senses and Kempinski are popping up. Notable here though is that it’s primarily resort operators who want to invest, rather than investors. And because everything is a seasonal business, there is now a big discussion surrounding Austria’s second homes. Will we see more cold beds? Author Fred Fettner is not the only one asking this question.

In Italy, the positive news is also mounting, but a big BUT still resonates everywhere. International guests are visibly beginning to retur, but in Rome 180 hotels are still closed. Italy's massive, sometimes ridiculous, bureaucracy needs to be cut so hotels don't get snapped up. By the way, an average Italian hotel counts just 30 rooms! Even without bureaucracy, this leaves little room to breathe. The EU wants to help with €1.5 billion, writes Massimiliano Sarti.

Today, after the end of the MICE trade fair IMEX in Frankfurt, two professionals offer some hope for business and MICE hotels in Germany: Petra Hedorfer from the German National Tourist Board/DZT and Matthias Schultze from the German Convention Bureau/GCB. At the same time though, Messe Berlin has announced its intention to implement ITB 2023 as a pure B2B platform and almost exclusively with physical presence. The public days will shift elsewhere. After three years of ITB cancellations, will this slimmed-down form still be enough to remain the world's most important tourism trade show?

There is a lot of news in our personalia today: new structures at Schörghuber Group Munich, a successor for Hyatt's Group President EAME Peter Fulton and the new COO for Deutsche Hospitality..
I wish you a break from the triathlon for the next week and a few minutes to deep dive into our HITT programme.

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
Quality or volume?
26.5.2022

Dear Insiders,

I have always enjoyed following corporate strategies. Over the years, this has proven to be the best way to measure promises and actions, especially if those at the helm remain the same. Today, Falkensteiner Hotels is no longer the cozy little guesthouse on the lake in South Tyrol that it was many years ago.

 

After positive crowd funding experiences, CEO Dr Otmar Michaeler now wants to develop an alternative financial vehicle for the hospitality industry, also for other market participants. FMTG Invest is therefore one of the new business units with which management is pushing ahead strategically.

Another is premium camping: sophisticated boutique sites in Europe for campers and mobile home enthusiasts who should look forward to gourmet F&B experiences, among other things. Premium quality is the new standard at Falkensteiner - at the hotels, the residences and more and more serviced apartment buildings, with a strong focus on Italy. Everywhere, it's all about increasing quality, not about increasing room numbers. "I don't want to hear about that anymore," Michaeler says.

Falkensteiner was the first group in the German-speaking region to start divesting its city hotels and to focus only on leisure about five years ago. This head start is now paying off and allows repositioning on a completely new, higher level. It has become a long article with lots of news, set out here for the first time by Otmar Michaeler.

Ruby takes over the QO Hotel in Amsterdam. From this tiny bit of news, Sarah Douag - my colleague in Amsterdam - developed a story about how the lean luxury operator from Munich and the new owners from London are remodelling Europe's most sustainable hotel. For CEO Michael Struck, this is a dream come true because new hotels have been banned in the city centre since 2015. The QO had gone bankrupt during corona and is now transforming from distressed asset to trophy asset in the hands of Tristan Capital.

The issue of employees is a daily source of stress for the industry. We also see and read the many small news articles from everyday life, but today we summarise a few insights from insiders and initiatives of individual countries that look at the problem from a leader perspective, practical as well as political.

HR naturally also affects Swiss hoteliers, although they do not consider it to be quite as burdensome as their neighbours in other countries. What is very bitter for them though, is the large economic gap between now and 2019. The industry now analyses its own situation.

Hardly a month goes by without climate protection news: This week, for example, the German government decided on the distribution key for CO2: For the time being, landlords and tenants of hotels still share this price burden equally.

According to the latest Hotels & Chains Report, the pandemic has led to a significant growth of chains in Germany! Global chains have now overtaken national ones - something they could only dream of for many years. A prime example of this is Premier Inn, which never tires of announcing its expansion plans to the world in its latest annual report.

So who will be the big winner in this crisis? Will it be quality or volume? I wish you all a great read.

 

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
Hyperdynamic or broke, colourful or conservative
19.5.2022

Dear Insiders,

We offer midscale lifestyle at the cost of a budget hotel, prizeotel CEO Connor Ryterski tells Susanne Stauss, full of confidence: The quirky, motley design brand with the signature of New York design pop star Karim Rashid not only kept a sharp eye on the competition during the crisis, but also made peace with its parent company, Radisson: The new style is softer with the bright yellows turned into natural and pastel colours.

Nevertheless, the wild origins are still recognisable, and that's how it should stay: prizeotel, currently with 10 hotels on the market, wants to grow by 45 hotels - with conversions, through franchise deals and a new pay-for-performance model for the owners. The tiny German boutique brand, brought on board by former Radisson CEO Wolfgang Neumann in 2016, is now the growth driver for Radisson in the EMEA region.

Dynamism is desirable, but a quick stumble is not. Otherwise, you're flat on the floor like the co-living segment, whose faster-further-higher competition during the pandemic ended in bankruptcies, forced sales and takeovers. The 2nd generation now wants to lead nomadic shared living to success. Following the Co-Liv summit, Sylvie Konzack worked out why this segment does not want to be reduced to hospitality: It is not male, not female, but diverse.

Since corona, we have been changing on a daily, hourly basis... We live with the "new normal"... But the travellers don't care about that right now: They seem to have repressed the change, and just want corona, and the climate debate gone. They want just one thing: to book early and travel. They behave as before corona, though prefer to stay in their own country for the time being. The Austrians, who repeatedly question everything with study after study like no other tourism-dependent country in Central Europe, want "change". An interesting balancing act between the tour operators and their customers, observed by Fred Fettner.

And now it's getting expensive: Trivago must now pay a USD 33 million fine in Australia for misleading customers: An algorithm favoured hotels that paid particularly high cost-per-click fees. In Germany, industry associations are angry about a court ruling that considers the bed tax for private travellers to be legal and even allows these taxes to be levied on business travellers as well.

You can also learn about trends, aberrations and confusions in our two sustainability news stories today, e.g. that many travellers would love to book sustainable hotels, if only they could find them! Here I can say only this: Come to the HITT Think Tank in Berlin on 27/28 June and you'll learn how to sustainably place your message on the website and gently entice customers into your "green" accommodation. This is what "nudging" is about and we invited a top professional who studies exactly this to show us how: Dr Crispian Tarrant, Founder & Managing Director of BVA BDRC Group, a global research group based in Paris. Register at www.hitt.world. There are only five weeks left until HITT and only five spots left.

Expo Real is also just five months away and the response from exhibitors is great. The trade fair is no longer planning with five halls, but with seven. Our joint stand "World of Hospitality" will be present with two stands in hall A1. 14 well-known companies from the hotel industry are already registered, three places are still available. Details can be found on the homepage of www.hospitalityInside.com today. We promote our partner companies - and gladly others as well - not only online, but also again in our high-quality Expo Real SPECIAL, printed at the trade fair and in Munich trade fair hotels, permanently viewable as ePaper on hospitalityInside. Hoist your flag here - with us and our community!

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
Dramas and success stories
12.5.2022

Dear Insiders,

The big chains think very highly of themselves, focusing first on their investors and pipeline, then on their brands and their guests. And finally on the employees. This order may change slightly at times, but employees remain at the bottom of the list.

In Austria, things are now quite bad as a result. Ahead of the anticipated great summer season, the tourism sector is alleged to face a shortage of 50,000 workers! Proof that private companies haven't been treating their employees well either?! Or so it seems. It starts with the student interns: If the first contact with the industry is negative, the next generation says "goodbye forever!" Hospitality professionals and politicians are now at loggerheads. 58% of businesses want to close or rethink their model. This would be a radical break in Europe's model tourism country...

Measured against these challenges, all other worries shrink into the background. A tiny blip on the political horizon in this situation is the new Tourism State Secretary Susanne Kraus-Winkler, herself a hotelier, long-time HOTREC President and functionary in the Austrian Chamber of Commerce. hospitalityInside readers know her name.

And they also know the name Sébastien Bazin. Between this and our last meeting in Berlin, there were only seven months, and already the Accor CEO has again set a new focus in the strategy: He continues to drive the chain toward stronger cross-brand thinking, multiplying success stories and a condensed expansion. Will he also condense the 43 brands? "I created my own monster," he admits, promising to clean up. An update.

Correcting its own optimistic plans is not easy for Pierre & Vacances-Center Parcs. But the ex-Accor executive at the helm, Franck Gervais, is lowering targets, reducing the pipeline, renovating and focusing on the premium segment: Family-focused local experiences are key. The German Center Parcs have shown that it works: In 2021, they achieved record occupancies and topped revenue targets. But not until 2025 will everything be good again - says the plan.

You should always pay attention when it comes to the implementation of ESG targets. The non-profit organisation Energy and Environment Alliance is now organising in London: It is already in the process of creating the first global, science-based standards for sustainable building management in the hospitality industry. What this circle now works out could later determine the specifications of governments. Big names are there, big goals defined.

Speaking of sustainability? Have you already registered for the HITT Think Tank on June 27/28? If you pay attention there, you will have fewer nasty surprises later... www.hitt.world

From the world of colourful news: Hostats shows in figures how current cost increases are eating into profits; the EU is extending the covid digital passport until 2023; and in Italy, the crises have helped chains. Choice EMEA CEO Jonathan Mills and Marriott's Chief Development Officer Jerome Briet give a brief insight into their current situation. IHG, Hilton, Hyatt and GHA/Global Hospitality Alliance report in more detail today in their Q1 reports. As always, this issue is rounded off by personalia and a colourful bouquet of market news.

Stay optimistic: The full platforms I saw across Germany last week and this week are a clear signal that the tourists are back! But so is the rail chaos. Tourism and mobility are closely related.

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
Paradoxes, provocations and positives
5.5.2022

Dear Insiders,

The international hospitality family came together again this week in Berlin, enjoyed the parties and celebrated the current strong upturn in business. But optimism is tainted with worry. The travellers just want to set out on their trips, but their hosts, like the investors, are being thwarted: There are no products, few transactions, but massively exploding costs and high inflation, far too expensive properties and rising interest rates... Anyone who commits their signature now is betting on pure risk. Susanne Stauss and I experienced an IHIF without mega news, but with many a furrowed brow.

In the tourism country of Austria, the focus is now fully on this year, in which - in view of the cost increases - every cent of revenue counts even more. The new Head of the Austria Tourism Board is now pushing the country massively: with €22 million this year alone! The money flows into city and MICE tourism as well as sustainability. Main target group: the German neighbours. In the resort industry, however, the gap is also widening, according to a futurologist. And there, it's not numbers that count, but content-strong hotel products.

During the pandemic, interest in the metaverse exploded - the universe in which it will be possible to "travel digitally" in the future. Wall Street projects that the metaverse economy could encompass a total market of $8 trillion to $13 trillion by 2030. Will hoteliers jump on this bandwagon or watch it pass by once again? In a week when the industry sees little prospect for big moves, this foray into virtual tourism is a must read today!

 

From Berlin, we bring you more exciting info: latest figures on the European hotel industry and an analysis of European hotel transactions in 2021. Primestar has presented its first own brand June SiX in three variants and hospitalityInside learned from well-informed circles that Success Hotel Group - in insolvency mode since January - has apparently found an investor. This is even an exclusive for our readers.

 

This and more - read for yourself! It's worth it! We will prepare the more intensive topics and conversations, including with hotel CEOs, for the coming issues.

Yours, Maria Pütz-Willems
editor-in-chief 


Your opinion? maria[at]hospitalityInside.com 

 
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