GHA 2024: Discovery drives revenue and members

GHA 2024: Discovery drives revenue and members

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Global Hotel Alliance (GHA) FY 2024: In its 20th year, the alliance of independent hotel brands increased total GHA Discovery loyalty programme revenue to US$2.7 billion, up 16% from the previous record of US$2.3 billion in 2023.

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New records through the loyalty programme

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Global Hotel Alliance Q2 2024: UAE-headquartered GHA has reported robust Q2 results across all key performance indicators. The second half of the year is looking positive.

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