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Marketplace News & Stories

Stories

The Krallerhof & the star architect: why risks and visions secure the future
A spa artwork leads the way
12.12.2025

"From the very beginning, we thought in terms of generations, not quarters." A statement that shows attitude. Star architect Hadi Teherani lives by it, as does the Altenberger family, owners of the Krallerhof wellness hotel in the Salzburg region. The result is the 5,500 sqm ATMOSPHERE Spa, a monument to relaxation, a work of art. Only courage and vision can change the hospitality industry.

How hotels can appeal to luxury leisure guests
An investment in quality of life
5.12.2025

Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.

QR event: More need for discussion than ever about AI and travel
The key to competitiveness
31.10.2025

Artificial intelligence is rapidly changing tourism – and offers enormous opportunities for hotels that are prepared to use data intelligently. 125 hoteliers, experts and industry representatives needed to talk.

TIS 2025: Where tourism, technology, events and destinations come together
The other network
31.10.2025

Tourism meets technology. That is the guiding principle of TIS, the Tourism Innovation Summit, which is already one of the most important events in Seville. Hotel exhibitors are rare. The priority is networking between destination managers, event organisers and tech professionals. Not a bad combination. 

Trendy: road trips, comfort and a break from the daily grind
17.10.2025

According to the results of a study, in 2026 travellers will no longer be asking themselves primarily where to go, but rather why they are travelling. Instead of quantity, the focus will be on rest, comfort and relaxation – with or without the family.

"Redebedarf": Benefiting from change with AI
10.10.2025

Artificial intelligence and data are changing the rules of the game in the hotel industry. How can hotels use this development to inspire guests and steer them successfully into the future? Answers can be found at "Need to talk". Participation is free of charge.

Expo Real Conference 2025: Hospitality between extremes
19.9.2025

The Hospitality Industry Dialogue (HID) kicks off with the leisure boom in South-East Europe. And then things heat up at the Expo Real hotel conference: from climate risk for hotel projects, franchising & asset-light to record margins & zero profit, and right through to high-speed market consolidation. The program. 

Futurist Dietmar Dahmen gives hoteliers tips on transformation
Climb onto the shark
12.9.2025

"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry. 

QR: Revenue and bookings on the rise
5.9.2025

Despite all the sceptical business travel statistics, demand in this segment increased noticeably in the first half of 2025 for hospitality-focused distribution specialist QR Quality Reservations. At the same time, direct sales and the number of customers grew.

Business travel is changing, and hoteliers need to respond
The RFP rules are changing
11.7.2025

The "RFP season" is in full swing. However, the rules of the game for these Requests For Proposals have changed for 2026 . The traditional focus on booking volume and price is increasingly giving way to a strategic view of the purpose of business travel. 

The Hotels Tomorrow (HOT) premiere was a success – Lively discussions
Between heat records and hot questions
4.7.2025

Paris on Monday and Tuesday of this week: Inner-city temperatures reached a staggering 40 degrees. Both people and industry feel HOT - Hotels Tomorrow at the same time. The abbreviation for this first "unconference" could not have been more fitting. After only three months of organisation, 48 speakers discussed with around 180 participants, all at C-level. The spell of a premier was broken by the unsettling, razor-sharp keynote speech.

Climate change: young people want to be part of the solution
23.5.2025

More than two thirds of young people in Germany believe that green skills offer them new career opportunities. However, less than half of 16 to 24-year-olds see themselves as qualified enough to be successful in a sustainable working world and make a difference in environmental policy.

Strong job growth forecast in EU tourism
11.4.2025

A new study predicts a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.

News

Europe's Christmas markets generate almost 1 billion euros
19.12.2025

Mulled wine, bratwurst and roasted almonds - these things can be really lucrative. The most visited Christmas markets in Central Europe are in Germany and France and will welcome over 17 million people in 2025 - mainly day trip tourists.

AI window: 2026 is the decisive year
19.12.2025

By 2035, most hotel discoveries and bookings will happen through a single AI conversation, at least half of back-office tasks will be automated, and most routine guest requests will be handled by AI agents. Human staff will be left to do what algorithms can't.

The room key in your digital wallet
12.12.2025

The Welcome Hotel Darmstadt has launched a pilot project. Together with Hotelbird and Vingcard, NFC-based wallet keys have been introduced in the hotel. These work without a separate app – and even when your smartphone battery is flat.

US authorities want to check tourists' social media accounts
12.12.2025

US border guards want to scrutinise the social media profiles of short-term visitors, such as tourists and business travellers from Europe. What is behind this data collection?

Summer 2025 flight season: Not entirely a record-breaker
5.12.2025

During the summer flight schedule, around 68.5 million passengers departed from Germany's main airports to destinations abroad. That was 3 million or 4.6% more travellers than in the previous year. However, only Spain, Greece and Turkey saw figures higher than before the pandemic.

Morocco: transforming into a sustainable travel destination
5.12.2025

Morocco is also committed to responsible tourism: it is massively expanding its rail transport network, while the number of eco-friendly accommodations and local community projects is growing, making the country an interesting and sustainable destination.

Who can be held responsible for AI errors?
28.11.2025

Artificial intelligence makes many things easier at work – but who is liable when the tools produce incorrect results? A legal expert explains.

Hotels as pioneers in e-mobility
28.11.2025

A survey in Austria shows that 84% of the hotels surveyed already offer e-charging stations. Investment and energy costs are the biggest hurdles.

Digital Act: Changes are too weak
21.11.2025

On this week's Wednesday, the European Commission presented proposed amendments to key European digital regulations. This so-called Digital Omnibus affects, among other things, the General Data Protection Regulation (GDPR) and the AI Act. There has been criticism on many fronts.

xChange behind the Pullman portal
21.11.2025

Accor is preparing its premium brand Pullman Hotels & Resorts for the future. Under the slogan "Pullman xChange", ambitious ideas have been developed that connect global and local communities at the hotel bar or bring them together in think tanks through culture and art

Partner Events

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The other network

Tourism meets technology. That is the guiding principle of TIS, the Tourism Innovation Summit, which is already one of the most important events in Seville. Hotel exhibitors are rare. The priority is networking between destination managers, event organisers and tech professionals. Not a bad combination. 

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Between heat records and hot questions

Paris on Monday and Tuesday of this week: Inner-city temperatures reached a staggering 40 degrees. Both people and industry feel HOT - Hotels Tomorrow at the same time. The abbreviation for this first "unconference" could not have been more fitting. After only three months of organisation, 48 speakers discussed with around 180 participants, all at C-level. The spell of a premier was broken by the unsettling, razor-sharp keynote speech.

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HOT: Vibes for something new

The path to the future of the hotel and hotel investment industry is currently forging a new way forward – via Paris and "Hotels Tomorrow" (HOT). The doors to the new (Un)conference will open in three weeks, on 30 June/1 July, at the Pullman Paris Tour Eiffel. The road to get there was fraught with obstacles, but the vibes for something new are pulsating. Focusing on Europe was simply "hot", perfectly in tune with the zeitgeist. Have you registered yet?

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HOTCO 2025: Planned and creative revenues

"How to make money in the hospitality industry’? The next edition of HOTCO 2025 in just four weeks - on 20-21 January in Vienna - aims to draw up a blueprint for 2030. The 8th Hotel Investment Conference will focus geographically on Eastern and South-Eastern Europe and the Caucasus.

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Upscale lifestyle tops the luxury segment

The first lifestyle hotels came onto the market in Europe eight years ago. They are driven by the large chains. Accor offers the greatest lifestyle diversity with 11 brands. Sexy for investors and operators: lifestyle in the upper upscale segment is topping luxury hotels. An analysis by STR and the HOTCO conference in Vienna.

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The profit lies in individualisation

The pandemic has had a positive impact: in the chain hotel industry, direct online bookings jumped to 29% of total revenue in 2023, up from just 20% in the previous year (+45%). Hotels are also integrating more and more systems. Unfortunately, however, they are neglecting revenue-driving tools - and communication with guests. Results from the brand-new "Tech Report" by specialist h2c.

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The fluid world of power relationships

The hotel world is one which combines many players - all jockeying for position at any given time. As 2024 approaches, the power relationships are changing once again. The Atlantic Ocean Hotel Investors' Summit (AOHIS) 2024 on 22/23 January in Madrid will be looking at several aspects of this. An insider conference for investors and operators for Central Europe and beyond.

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Networking and navigating

HOTCO 2024 will once again connect Central and Eastern Europe and tighten the network of investors and operators. Around 300 decision-makers are expected to attend, all curious about precise figures and new trends in a high-price environment. On 29/30 January 2024 in Vienna! 

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Capital as risk and hope

It's a conference in which hotel owners and owner-operators make up the majority. Simon Allison, CEO of the international investor club Hoftel, is hosting the Atlantic Ocean Hotel Investors' Summit (AOHIS) in Madrid for the second time on 22-23 January 2024. An insider event for Central Europe and beyond. HospitalityInside is participating as a media partner for the second time.

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