Marketplace Stories
Just 10 days to go until the HITT Think Tank in Brussels! The briefings are complete, the speakers are ready to showcase best practice, explain the backgrounds and future plans. Naturally, they're only revealing snippets for now, but by the end, all clicks into place. Join us: a lot of Food for Thought and fun in a pragmatic circle of sustainability-driven entrepreneurs, executives and EU experts.
Materials shape the perception of a hotel and define its atmosphere, quality and recognisability. It is particularly in the interplay of different surfaces that the quality of an interior becomes apparent. Alongside furniture, textiles and lighting, technical equipment is also coming increasingly into focus.
Sabre Hospitality has become Àven. At ITB 2026, CEO Teresa Mackintosh highlighted what powerful, global distribution platforms mean for the future. This also benefits the hotels of Àven’s partner Quality Reservations in Germany as well as across the DACH region.
There's news from the HospitalityInside Think Tank in Brussels! HITT is moving to a new lifestyle venue at short notice – the Hoxton Brussels. Experience AI LIVE with us: the AI agents working behind the scenes will connect participants in a unique way. The program is set; 14 international experts are ready to answer your questions. HITT speaks plain text. Register now!
Would you like to charge wirelessly at home or in a hotel? Then use sockets and switch inserts as functional charging surfaces. JUNG shows how this can be integrated into modern interiors.
Sustainability is playing an increasingly important role in the hotel industry – from construction methods to the materials used in interiors. Resource-efficient solutions are also coming increasingly into focus in building services. JUNG demonstrates how sustainable material concepts can be combined with durable design and modern technology.
Innovative strategies in the areas of sales, sustainability, guest and employee enthusiasm are the levers for increasing hotel profits in the future.
Croatia's leading hospitality company Valamar Riviera is ready to expand in Europe – and is looking to partner with hospitality investors and owners in premier Alpine and Adriatic destinations, offering competitive leases and a full range of hospitality management services.
Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.
AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.
"From the very beginning, we thought in terms of generations, not quarters." A statement that shows attitude. Star architect Hadi Teherani lives by it, as does the Altenberger family, owners of the Krallerhof wellness hotel in the Salzburg region. The result is the 5,500 sqm ATMOSPHERE Spa, a monument to relaxation, a work of art. Only courage and vision can change the hospitality industry.
Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.
More News
Tech giants Amazon, Google, Microsoft and Meta plan to spend up to 725 billion US dollars (around 620 billion euros) this year as part of their AI arms race. The money is primarily set to go towards expanding infrastructure such as data centers.
Facebook-owned company Meta wants to provide users with artificial intelligence that will be active for them around the clock. This will cost a fortune.
Hyatt is now actively using ChatGPT (OpenAI) for its staff, whilst Choice Hotels is integrating Amazon Web Services (AWS) to automate its value chain.
Travel & Tourism has strengthened its position as the world’s fastest-growing sector in 2025, with new data from the World Travel & Tourism Council (WTTC) and Chase Travel, Lead Research Partner, revealing the sector significantly outpaced global economic growth.
From AI agents booking our trips to cities restricting visitor numbers: a new Executive Brief explores how trust, data and inequality could redefine global travel over the next two decades.
The results of a recent survey show: Hartsfield-Jackson Atlanta International Airport remains the world's busiest airport for passenger traffic. At the same time, Chicago O'Hare International Airport ranks first for aircraft movements.
The United Nations Environment Programme (UNEP) and UN World Tourism Organisation have launched the "Recipe of Change" initiative to tackle a global sustainability challenge: food waste.
Many travellers want to make the most of every moment on their journeys through Europe. To meet this demand, operators constantly expand the range of overnight train services.
Anyone who's tired on a flight longs to be able to stretch out across three seats. It's not actually comfortable. Now an airline has found a solution.
The Black Forest is rethinking rural tourism: currently, the region is working on a concept that transforms entire villages into hotels – without constructing any new buildings. This is based on the Italian model of the "Alberghi Diffusi".
