Topic Digitalization

News & Stories

Austrians to overturn best rate by law in 2017
16.6.2016

Vienna. Understanding on the part of the Austrian federal government came late, but the hotel industry is happy that the form of best rate guarantee, as used by the OTAs, has to be altered. In 2017, the best rate clause will be overturned by law.

East against West: Will mega platform Tujia break the West's power?
China's answer to Airbnb
9.6.2016

Beijing. In the western world, Airbnb presents itself as the OTA giant par excellence. Now, powerful competition is coming from the Far East: Tujia.com. The company wants to expand its offer of private accommodations within the next half year, especially overseas. And Tujia is not only supported by well-known and financially sound real estate and investment companies but also by the government. Today, the platform offers 400,000 apartments at 294 destinations in China and 353 destinations outside of China.

Another start-up with low commissions
26.5.2016

The Hague. The new Dutch startup bidroom.com wants to disrupt Booking.com's and Expedia's "stranglehold" by connecting hotels directly with guests. But despite its fresh concept which leads hoteliers into a bidding competition to win over the future guest, its chances to actually harm the giant OTAs seem to be unrealistic.

HRS now closely connected to Australia
26.5.2016

Cologne. The global hotel solutions provider HRS has invested in the Australian company The Lido Group through a strategic partnership, thus continuing its global expansion in the corporate business.

OTA giants Priceline, Expedia, TripAdvisor are struggling with results
Eating into the profit
19.5.2016

Amsterdam. Though the first quarter 2016 was okay, Online Travel Agents share less enthusiasm for the next coming months. From Priceline and TripAdvisor to Expedia, all three leaders have reasons to believe that Q2 will not be as exciting financially. Their CEOs find a lot of reasons to blame the market and justify declining figures in the groups' own reports.

Booking.com allows customers to chat with hoteliers
4.5.2016

London. On Wednesday Booking.com announced the release of its new Booking Messages interface, a chat-inspired communication platform that enables customers and accommodation providers to effortlessly connect with each other from the moment a booking is made.

Fastbooking's CEOs about the booking platform behind the group
AccorHotels' digital lab
21.4.2016

Paris. While Marriott, Hyatt or Hilton are spending millions on TV campaigns inviting future guests to book direct, AccorHotels has chosen to play the OTA game and launched its own booking platform. That was almost a year ago. Today, just like a "boutique OTA", the marketplace has recruited a thousand new independent partners who have agreed to co-exist along with AccorHotels' own brands and luxury apartments from Onefinestay’s portfolio, which will soon be joining the platform. After a slow start, Accor's unusual proposal to open up its booking platform to competition, seems to finally be tempting a certain profile of hoteliers eager to multiply distribution channels in total transparency, while keeping control over customer data. During ITB, Sarah Douag met with Guillaume de Marcillac and Jean-Luc Chrétien, co-CEOs of Fastbooking, the entity in charge of the marketplace. How it works, what's in the contract, commission rate, loyalty program, data protection, digital innovations…they explained all the details and gave us a hint about future developments.

Start-up in Austria promises rooms "better than Best Price"
6.4.2016

Vienna. A start-up in Vienna is launching a new booking platform for hoteliers in Austria and Germany. Entry provision: nine euros per booking, but the guests need to find the lowest price on their own.

SiteMinder's OTA market watch
17.3.2016

London. SiteMinder just published its top ten revenue-generating booking sites of 2015. And is ranked at three itself.

5 million hotel booking scams in the US
A nasty practice
8.3.2016

New York. There are an estimated 480 hotel bookings per minute in the United States according to the American Hotel Association. Everybody wants them, so "booking scams" have become popular. Hotels, OTAs, review sites, P2P platforms, third parties, etc. are doing everything to ensure they will secure the highest number of bookings. Playing fair is a detail here. Hoteliers around the world are facing many hurdles on their way. One of them is "booking scams", a nasty practice which continues to spread, ruining the client booking experience and very often the client's relationship with the hotel.

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