News & Stories
Austria is already investing heavily in the digital future. But there could be even more and progress could be faster. The hotel industry is therefore hoping for support from politicians, e.g. through tax incentives and less bureaucracy.
AI is spreading rapidly, but there is still a lack of trust in it. Companies and employees lack expertise, which means they also lack strategies. A sobering global study on AI and automation in the hotel industry.
Authorities in Ibiza are claiming an unbelievable victory in a battle. More than 14,500 unlicensed tourist beds have disappeared from the island's market after a sweeping campaign that combined political muscle, millions in funding, and the use of artificial intelligence.
A number of website operators and publishers have long warned that AI summaries on Google mean fewer clicks and less advertising revenue for them. Now a major US media company is taking legal action.
The new EU Code of Conduct for Online Reviews in Tourism is a step in the right direction, comments ÖHV. However, there are still gaps that need to be closed.
Consumers want sustainable products, but other factors are more important to them when making a purchase. New EU regulations are intended to protect consumers and reduce environmental impact. Take smartphones, for example.
ChatGPT, Google Gemini and Perplexity are changing the way travellers discover hotels on the Internet: AI assistants no longer provide hit lists, but specific recommendations with reasons. Classic visibility via classic SEO is being overtaken by GEO, generative answers.
Transformative power, saviour and problem solver: this is how artificial intelligence is being touted, and not just in the hotel industry. But what does it look like in practice? A study sheds light on how hotels actually use various tools.
How does AI know these things? New EU regulations force AI providers to disclose what they have used to train their models. Failure to do so could result in fines.
The Leipzig-based start-up Onsai has received more than one million euros in growth capital to further relieve the workload of hotel businesses with its AI solution. Its voicebot handles communication with guests and bookings.