News & Stories
Soft brands - the counterpart to standardised chain brands - have been around for 25 years. During the crisis, investors are discovering their advantages all the more. CBRE summarises this brand career in the US market and adds current operating figures from the comparison of soft brand and independent hotels.
Internally, prizeotel has always been shortened to "prize", but now it has become "Prize by Radisson". The economy brand is thus visibly linked to the chain. This helps with international expansion.
Hotel investments, particularly in Germany, have come to a standstill. New buildings are rare, but operators are growing by creating soft brands and through conversions. All existing properties. Accor, Hyatt, IHG and Marriott report. Expert René Schappner comments.
In the USA, revenues from car parking drive the hotel performance. A profitable business, as a recent database analysis reveals. Resort hotels benefit most.
Thai Dusit Hotels and Resorts have entered a strategic partnership with European Generator and Freehand Hotels to synergise their development resources to pursue sustainable international growth for their respective brands. At the same time, Dusit announced its first hotel in Austria.
The Park-Hotel am Hamburger Zoo Hagenbeck parted ways with Lindner Hotels and joined the operator newcomer Hospitality X. The latter made its debut in 2023 with the Zipper Hotel & Apartments in Düsseldorf. Both properties are now set to benefit from each other. The founders Tobias Oberdieck and Otto Konstantin Lindner realise that Tradition cannot be translated 1:1 into innovation in all areas.
The German economy is failing to gain momentum. And the German hotel industry is now feeling the effects of this in guest spending behaviour. It therefore finds itself in a doubly awkward position. Operating costs and bureaucracy continue to increase and interest rates remain high. The CEOs of ten hotel chains from the DACH region groan under the strain but are still managing the situation smartly.
There has already been much discussion about the 'hotelisation' of traditional real estate sectors, while hoteliers are creating more services to keep a greater share of the customer's wallet. F&B concepts drive ancillary activities, and a clever guest mix secures profits per square metre.
Alpin Resort Sacher Seefeld, Stanglwirt, Krallerhof, Kitzhof Mountain Design Resort: The who's who of the Alpine resort hotel industry discussed what they have learned from coronavirus at a summit in Kitzbühel. Two central statements: Maintaining quality and high prices, striving for year-round tourism and exchanging summer resorts for winter resorts.
The Serviced Apartment sector in Germany has updated its basic overview and renamed its "Charter of Temporary Living" to "Charter of Apartment Concepts".