News & Stories
The German hotel market continues its recovery and aims for record sales. At the same time, hotel companies continue to face major challenges. The cost side is growing faster than the revenue side and issues such as staff shortages, digitalisation and sustainability necessitate significant change processes.
A hotel in Singapore has implemented a new room concept: "Transforming Room" is the result of a two-year study in the areas of guest behaviour, business travel and design.
There is no clear answer to the question of whether hotel brands are driving the rise or fall of the industry. While major players clearly can't get enough new brands on the market, others are deliberately exercising restraint. Different rules apply in the apartment sector.
While growth in several key metrics slowed down in 2023, the loyalty of members' overall contribution to occupancy increased, though marginal contribution per member contracted. A snapshot from five large hotel companies in the United States.
The Serviced Apartment industry is doing well and has proven its resistance to crises due to its high degree of digitalisation and slim structures. Recently, the segment has increasingly focused on short stays and is therefore competing with the classical hotel industry. The profile is blurring more and more – even the USP "kitchen" is being discussed.
Business travel, a key segment of the global travel industry, was hit hard by the Covid-19 pandemic, putting non-essential travel on hold. Now, corporate travel is bouncing back strongly in 2024. We talk about trillions of revenues. Hoteliers and service providers catering to corporate travellers must adapt to new shifts and trends. Midscale wins through great price performance.
Soft brands - the counterpart to standardised chain brands - have been around for 25 years. During the crisis, investors are discovering their advantages all the more. CBRE summarises this brand career in the US market and adds current operating figures from the comparison of soft brand and independent hotels.
Internally, prizeotel has always been shortened to "prize", but now it has become "Prize by Radisson". The economy brand is thus visibly linked to the chain. This helps with international expansion.
Hotel investments, particularly in Germany, have come to a standstill. New buildings are rare, but operators are growing by creating soft brands and through conversions. All existing properties. Accor, Hyatt, IHG and Marriott report. Expert René Schappner comments.
In the USA, revenues from car parking drive the hotel performance. A profitable business, as a recent database analysis reveals. Resort hotels benefit most.