Topic Strategy

News & Stories

Vienna International: CEO Rudolf Tucek on strategy and expansion
Management contracts & local staff, a principle
30.5.2008

Munich/Vienna. The presentation of the first angelo Hotel in Germany was trendy and colourful. After Prague, the new addition in Munich, which opened just four days ago, is the second hotel of the design hotel brand under the direction of the Austrian based companies Vienna International  and Warimpex Finance and Investment plc. In Berlin an andel's Hotel is also in construction - a representative of the second design hotel brand of both companies. But not only Germany is seeing the expansion. Vienna International, which currently counts 45 hotels and resorts in ten countries, still sees lots of potential for the concept. Rudolf Tucek, Chief Executive Officer of Vienna International, explains the Group's strategy; aims which are by far not known to everybody.

Next budget design concept to refine what's there already: Prizeotel
A tiny bit more
30.5.2008

Bremen. When Dieter Mueller, main shareholder of Motel One, introduced his first 2-star rooms eight years ago, they appeared like copies of Etap in a slightly different colour - the brand of Accor, his former employer. Then, Mueller added a touch of budget design to the Motel One concept and created a new generation of 2-star accommodation. Since then, Motel One has been on its way to the top. Now, Mueller's former Sales Manager Marco Nussbaum is further developing the budget design concept: Bremen will see the first Prizeotel. It is planned to become an entire hotel chain starting off in Germany. But Prizeotel does not aim at concentrating on the rate only. Instead, it wants to back up its rates with sustainability and value. In order to secure the design, the company hired a designer from New York already renowned in the scene, who will design the first and future Prizeotel based on a "signature concept". And the guests will check-in via mobile phone. With this step, the budget design concept gets another chance in Europe, presented for the first time here at hospitalityInside.com.

Homosexuals and lesbians represent strong target groups in tourism
Half of the time inside the hotel
23.5.2008

Salzburg. Be it organised gay weeks, garish parades or homosexual togetherness: the homosexual-lesbian community, which is both keen to travel and free-spending, is highly sought after by the tourism industry. The Americans have meticulously analysed the market in the meantime, while more and more destinations discover the new clientele in the German-speaking countries, and adjust themselves to it with event weeks and street parties. The hotel industry strongly benefits from the new development.

Corinthia Hotels in Budapest count on themselves, not on their city
The power of collaboration
16.5.2008

Budapest. Due to the EU membership, the Hungarian government had to cut down on the budget and mainly reduced its support of tourism. The two Corinthia Hotels in Budapest are suffering the effects. They no longer count on the activities of the Hungarian tourism office, but on their own - a new collaboration with Wyndham, a partial shareholder of Corinthia. An example of a volatile Eastern European market.

Former Penta Hotels to become new pentahotels
Rebirth as a lifestyle brand
16.5.2008

Frankfurt. The Penta hotel name returns - as "pentahotels". Many people remember Penta along with the name of Kempinski as Lufthansa hotel brand in the 1980s and 1990s. For two years now, Peter Voit has developed a new lifestyle concept for pentahotels on behalf of the Cheng Group in Hong Kong. With the new concept, Voit wants to get a hold on major cities in continental Europe and Eastern Europe. In order to establish the brand convincingly, the company hired the architect Matteo Thun from Milan as interior designer. The existing eight hotels will all be modified and converted.

Marketing campaigns on the Internet - Fascinating, but short-lived
Bye-bye print media
9.5.2008

Wiesbaden. The Internet community is growing and rapidly revolutionising marketing. The net serves as a means of addressing target groups that have not been reached before, and at the same time, it is an experimental field for new company strategies. Example: Ritz-Carlton. However, the world of the Internet is significantly more short-lived than anything else we have known so far.

First press conference of Steigenberger under Witschi as new CEO
Power for going abroad
9.5.2008

Frankfurt/M. At this year`s conference on financial statements in Frankfurt, Steigenberger presented the conclusion of a successful business year. However, there were no strategic announcements of André Witschi, the new Chairman, as the industry had hoped for. Witschi emphasised the company`s expansion policy with the Steigenberger brand abroad.

Azimut to open offices in Berlin
9.5.2008

Moscow. The Moscow based company Central European Hotel Investment, parent of the Azimut hotel chain, has placed responsibility for the management of the 20 hotels in Germany, Austrian and the Czech Republic, recently acquired from the Austrian Hotel Company with Hamilton Hotel Partners based in London.

Scandic's expansion Europe - in an unobtrusive way
Powerful solo run after Hilton chapter
2.5.2008

Stockholm. The Swedish Scandic hotel chain - one year independent from Hilton - is focusing on expansion. The Scandinavian market leader has a lot of money backing it and has its sights on Eastern Europe, while other countries are being checked as well. In Germany, Scandic will open a 572-room hotel in the heart of Berlin in 2010. Even advancing towards southern European countries could be an option according to the Scandic management.

Arkona separates from city hotels
25.4.2008

Rostock. Deutsche Seereederei Ltd based in Rostock, has sold its city hotel division - formerly held by Arkona plc within DSR -  as part of a management buy-out  to Arkona Hotel Holding Ltd. As a result, DSR will in future focus on the resorts.

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