Topic Strategy

News & Stories

Harrods London adds scent, music, vibrations and new lighting
The subtle art of sensual temptation
20.6.2008

London. Westin meanwhile add subtle aroma to its hotels, so too does Moevenpick, Swissôtel and the new Holiday Inn... Little by little, the hotel industry is discovering the art of temptation through the nose, often combined with appropriate music. The famous London department store Harrods, a shopping heaven par excellence, went one step further this spring and transformed its sales halls and elevators to a world of five senses.

Hotel Landgraf Linz: A youthful success story
A professional dash of colour
13.6.2008

Linz. At first, they occupied middle management positions in the Viennese chain hotel industry: Manual Pree, his partner Nicole Egger and old school friend Dietmar Doppelmair. Now the three 28 year olds are held together by a common ambition: to provide Linz with an extraordinary hotel. And Linz’s trio seem to have managed it. Working under strict listed building protection criteria, they gave the "Landgraf" a new and modern interior. A youthful success story.

Global Hotel Alliance with new member
6.6.2008

Geneva. In Dublin, Global Hotel Alliance yesterday announced that it will welcome JurysDoyle as its tenth member later this year, after JurysDoyle has completed a re-launch process, which will include a comprehensive revamp of its brand identity. 

Wyndham acquires Microtel and Hawthorn Suites
6.6.2008

Parsippany. Wyndham Worldwide Corporation will acquire US Franchise Systems Inc. and its Microtel Inns & Suites and Hawthorn Suites hotel brands, together totaling more than 29,000 rooms, from a subsidiary of Global Hyatt Corporation.

The hotel search engine TVtrip expands in Asia
30.5.2008

Munich. Ten new countries and more than 30 new destinations in the Asia-Pacific region: Besides the large number of hotels in European and American destinations, represented by a professionally produced short video on the hotel search engine TVtrip.de, there are also videos about the hotels in Asia available now.

Vienna International: CEO Rudolf Tucek on strategy and expansion
Management contracts & local staff, a principle
30.5.2008

Munich/Vienna. The presentation of the first angelo Hotel in Germany was trendy and colourful. After Prague, the new addition in Munich, which opened just four days ago, is the second hotel of the design hotel brand under the direction of the Austrian based companies Vienna International  and Warimpex Finance and Investment plc. In Berlin an andel's Hotel is also in construction - a representative of the second design hotel brand of both companies. But not only Germany is seeing the expansion. Vienna International, which currently counts 45 hotels and resorts in ten countries, still sees lots of potential for the concept. Rudolf Tucek, Chief Executive Officer of Vienna International, explains the Group's strategy; aims which are by far not known to everybody.

Next budget design concept to refine what's there already: Prizeotel
A tiny bit more
30.5.2008

Bremen. When Dieter Mueller, main shareholder of Motel One, introduced his first 2-star rooms eight years ago, they appeared like copies of Etap in a slightly different colour - the brand of Accor, his former employer. Then, Mueller added a touch of budget design to the Motel One concept and created a new generation of 2-star accommodation. Since then, Motel One has been on its way to the top. Now, Mueller's former Sales Manager Marco Nussbaum is further developing the budget design concept: Bremen will see the first Prizeotel. It is planned to become an entire hotel chain starting off in Germany. But Prizeotel does not aim at concentrating on the rate only. Instead, it wants to back up its rates with sustainability and value. In order to secure the design, the company hired a designer from New York already renowned in the scene, who will design the first and future Prizeotel based on a "signature concept". And the guests will check-in via mobile phone. With this step, the budget design concept gets another chance in Europe, presented for the first time here at hospitalityInside.com.

Homosexuals and lesbians represent strong target groups in tourism
Half of the time inside the hotel
23.5.2008

Salzburg. Be it organised gay weeks, garish parades or homosexual togetherness: the homosexual-lesbian community, which is both keen to travel and free-spending, is highly sought after by the tourism industry. The Americans have meticulously analysed the market in the meantime, while more and more destinations discover the new clientele in the German-speaking countries, and adjust themselves to it with event weeks and street parties. The hotel industry strongly benefits from the new development.

Corinthia Hotels in Budapest count on themselves, not on their city
The power of collaboration
16.5.2008

Budapest. Due to the EU membership, the Hungarian government had to cut down on the budget and mainly reduced its support of tourism. The two Corinthia Hotels in Budapest are suffering the effects. They no longer count on the activities of the Hungarian tourism office, but on their own - a new collaboration with Wyndham, a partial shareholder of Corinthia. An example of a volatile Eastern European market.

Former Penta Hotels to become new pentahotels
Rebirth as a lifestyle brand
16.5.2008

Frankfurt. The Penta hotel name returns - as "pentahotels". Many people remember Penta along with the name of Kempinski as Lufthansa hotel brand in the 1980s and 1990s. For two years now, Peter Voit has developed a new lifestyle concept for pentahotels on behalf of the Cheng Group in Hong Kong. With the new concept, Voit wants to get a hold on major cities in continental Europe and Eastern Europe. In order to establish the brand convincingly, the company hired the architect Matteo Thun from Milan as interior designer. The existing eight hotels will all be modified and converted.

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