Topic Strategy

News & Stories

Swiss "Schweizerhöfe" act together
24.5.2012

Zurich. Twelve independent hotels with the "Schweizerhof" name have united in Switzerland in a new marketing consortium that will initially concentrate on an online platform. A further expansion of the activities is planned.

Accor sells Motel 6 and to Blackstone & buys a chain in Australia
Out of America
24.5.2012

Paris. While pulling out from economic lodging in North America selling Motel 6 and Studio 6 to Blackstone, Accor strengthens its position in Australia and New Zealand by investing in Mirvac Group. Following the sale of the two US brands, Accor is going to lose almost 1,102 hotels and 107,000 rooms. According to MKG Hospitality Consulting Paris, the fifth largest hotel group in the world with 531,714 rooms as of 1 January 2012 for over 4,400 hotels in the world, will then slide back a notch behind Choice Hotels International.

Airport disaster in Berlin: Hotels also record cancellations
10.5.2012

Berlin. The surrounding hotels are suffering severely from the surprisingly delayed opening of the new airport Berlin-Brandenburg. This much became obvious in this mini survey.

Own airline for Giardino guests
3.5.2012

Ascona. The Giardino Group aims to become an all-in luxury package holiday provider. The first step in this direction is the establishment of its own fleet of aircraft.

Marriott: Recruiting personalities digitally
3.5.2012

Dubai. Talent management was one of the big topics during the 2012 "Arabian Travel Market" in Dubai. JW Marriott Marquis Dubai introduced an innovative campaign, which re-invents recruitment in the digital era. The company develops new positions and looks for staff-members outside the hospitality industry.

China: Moevenpick is Rui Xiang
2.5.2012

Zurich. Swiss hotel group Mövenpick extends its activities in China. One point is the development of an own brand name for the country. Furthermore, the group announced three hotel openings until 2015.

Growth markets discover Swiss Deluxe Hotels
25.4.2012

Zurich. In spite of the difficult market environment, Swiss Deluxe Hotels only had to register minimum decreases in 2011. They trace this back to innovation, quality, above-average service and opening new markets.

40th Anniversary of Romantik: Focus on European core market
Guests reward investment in quality
19.4.2012

Frankfurt. Romantik Hotels & Restaurants celebrate their 40th anniversary this year. The original merger of seven German family-run companies had grown to become a consortium with more than 200 members and over 7,000 rooms in 12 European countries. Europe still remains the core market in the expansion. One point of interest: The group has managed to win over new younger guests over recent years and guests are also staying longer. This all has its reasons: Hoteliers are investing a lot and regularly, and are also again pushing up revenues as a result. An analysis to mark the anniversary.

Preferred Hotels extends brand portfolio and refines target groups
Identified: Gays & generation trips
18.4.2012

Berlin/Newport Beach. Preferred Hotels & Resorts is continuously developing with new brands and specialisation on particular target groups. In February, a Residence brand newly arrived. President Lindsey Ueberroth reveals details about this in a conversation with hospitalityInside.com. "Our goal is to have 300 hotels per brand," she said assuredly. Although the company is still very far away from it, they are nevertheless pursuing their course doggedly.

Austrian hotelier's daughter wants to link up the industry
Recruiting in the Social Media sphere
12.4.2012

Innsbruck. With a smartly formed online portal, the Tirol hotelier's daughter, Nadine Tschiderer, wants to kill three birds with one fell swoop: Industry communication, job exchange as well as trade with hotel real estate – and with a radius spanning the German-speaking realm. Since last November, 2011, several issues of the eMagazine have already intrigued and since the 1st of March of this year, the portal is fully functioning. The visual appearance immediately reminds of Facebook.

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