Topic Strategy

News & Stories

CEO Rob Hornman wants to make Flemings Hotels great again
Pushing and new positioning
1.9.2022

Frankfurt. In June 2021, the Flemings Hotels group parted with four of its properties; three of them were located in the trade fair city, which was hit very hard by corona. This gave the family-run group enough air to keep breathing; now, CEO Rob Hornman is even talking about expansion again, also as a white label for other brands. Under the Flemings roof, a new brand architecture has to be established and F&B is the current king of cash.

Ruby CEO Michael Struck on an epoch-making decision - and the crises
How employees become stakeholders
25.8.2022

Munich. On Tuesday of this week, Ruby made an "epochal" decision: The Lifestyle Group will massively upgrade the status of its employees, introduce a 35-hour week, make everyone's working hours more flexible, allow workation in other European countries, and will finally give employees a share in the company's profits. Personnel costs are shooting up. "We don't have to do all this, we want to," says CEO Michael Struck. He is thinking far into the future. He doesn’t want to fail because of the current crises and cost increases, and rather wants to expand further with Ruby Leisure Hotels.

New business model: Hotel room by subscription
4.8.2022

Munich. The home office trend promoted by the pandemic has brought another development: the office day trend. As a booking platform, MyFlexHome has turned this into a business model and sells individual hotel nights in a monthly subscription model. So far, this is only offered in Munich, but other cities are planned.

Pierre & Vacances: bankruptcy avoided, indicators up again
4.8.2022

Amsterdam. Performance indicators are back in the green for Pierre & Vacances. The French Group which narrowly escaped bankruptcy recently got approval from shareholders and creditors to complete its restructuring plan. This includes the completion of Center Parcs renovations across Europe.

Halbersbacher Hospitality grows in Germany and strongly in Thailand
From Tiny to Luxury
14.7.2022

Dresden. At the beginning of June, the mightyTwice Hotel in Dresden opened its doors and became the 13th hotel of the private hotel operating company Halbersbacher Hospitality, headquartered in Bad Doberan, Germany. A few days later, the 82-room Falkenstein Hotel in Inzell was taken over. At the same time, the company celebrated its tenth anniversary and announced details of its planned expansion in Thailand.

Airbnb benefits from families under pressure and quietly withdraws from China
Inflation brings new hosts
14.7.2022

San Francisco. During the pandemic, while the world stood still for months, Amazon was doing business like there was no tomorrow. The corporation made billions of dollars in extra revenue when people shopped online for everything while in quarantine. Today, as the world is suffering from soaring inflation, another company is taking advantage of the situation: Airbnb. The platform is indeed seeing inflation as an "economic opportunity" to recruit more hosts. The latest news regarding the controversial rental platform.

New alliance Dorint & Barceló - Barceló has further plans
7.7.2022

Cologne. The German Dorint and the Spanish Barceló Hotels have been marketing each other's hotels on their websites since 1 July. The new distribution alliance sounds reasonable. But Barceló has also learned from the pandemic and wants to expand more in Central Europe and even buy hotel groups.

Best Western Europe: Marcus Smola on the situation, solutions and progress
More support through new service centres
7.7.2022

Frankfurt/M. The employee shortage has everyone firmly in its grip, all over Europe. That's why Best Western is in the process of setting up Human Resources Services as a separate service for the first time: a support service with solutions for member hotels in ten countries. Marcus Smola says that the idea could become something more. An update with the Managing Director of BWH Hotel Group Central Europe on the current situation, sustainability and digitalisation, direct bookings and soft brands.

Simplify it: Accor bundles all brands into two divisions
7.7.2022

Paris. From October 1, 2022, Accor will be structured around two dedicated divisions: "Economy, Midscale & Premium Division" and "Luxury & Lifestyle Division".

Wilhelm Luxem, Baur au Lac Zurich, on new demands and requirements
The man-made luxury
30.6.2022

Zurich. The Baur au Lac in Zurich is the most successful luxury hotel in the city and in Switzerland - and a prime example of a traditional family-run business. It's now in the hands of the 7th generation of the same family - coinciding with a change of directors. Wilhelm Luxem retired yesterday. Over the past ten years, he has shaped the success story of this grand hotel. And motivates colleagues today: The luxury hotel industry is once again poised for an age of prosperity. Why? And what do you have to do for that?

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