Details change stories
Dear Insider,
A year ago, hoteliers were still fiddling around with ChatGPT on the sofa, but now the AI assistants proliferate, each one better than the one before. It's about power over travel bookings. SEO, the internet search engine that everyone had to feed with buzzwords for years to generate clicks, is now just the fodder for GEO: for that AI colleague that can immediately provide answers and offers to the web surfer. The term for this is Generative Engine Optimisation. Today, our AI-expert Catherine Bouchon explains the advantages and disadvantages of GEO.
Only the best stories will win. The story of the aparthotel provider Staycity is simple: It is based on one company, two brands, three apartment sizes and a kitchenette in every apartment. The two growth drivers are Staycity and Wilde. With a more flexible ground floor, more service, more food and more quality, the twin sisters are becoming more visible in Europe, always in key cities, please. The profit margin is fantastic.
Adrian Lindner is a long way from dreaming. He does not want to expand at present but wants to further stabilise the restructured Lindner Group in Germany. The hotel operator is out of insolvency under the debtor-in-possession rules. He wants to rebuild trust in the market. The designated new CEO (35), the third generation in the large Lindner family, was involved from the outset as "insolvency project manager". And as a manager, he admits self-critically and with unexpected frankness to "many mistakes" in our very first conversation. And that the family has lost its closeness to the company. ... More
Magazine
Major brands have doubled their portfolios since 2014 to an average of 24 brands each in 2024. Additional brands do not necessarily result in stronger RevPAR performance, reveals an international analysis.
Content Partner
Despite all the sceptical business travel statistics, demand in this segment increased noticeably in the first half of 2025 for hospitality-focused distribution specialist QR Quality Reservations. At the same time, direct sales and the number of customers grew.
News Mix overview
Marketplace
As part of an EU project, the first AI regeneration coach is being developed in Wagrain-Kleinarl, Austria. It is designed to help tourists recover on holiday - and take these experiences back into their everyday lives.
The hotel industry is huge and constantly evolving. An infographic provides a comprehensive overview of the world's largest hotel groups and the positioning of their brands.
Even round-the-clock negotiations at the United Nations could not change the situation: The planned global treaty against the world's plastic pollution has failed for the time being. But negotiations will continue.
How does AI know these things? New EU regulations force AI providers to disclose what they have used to train their models. Failure to do so could result in fines.
