Pical Resort 5*, Valamar Collection in Poreč, the most significant tourism investment in Croatia in recent years, was recently officially opened in the presence of the Prime Minister of the Republic of Croatia, Andrej Plenković and hundreds of distinguished guests from the business and public sectors.

The hospitality industry must also protect itself against Greenwashing. With the "EmpCo" directive, the EU is also forcing hotels to stop making misleading sustainability claims from the end of September 2026. This applies to brochures, menus, marketing and websites. Insiders from F&P will be offering practical advice in free webinars in June/July.

In high-quality hotel projects, quality often emerges in the details. Fittings, switches and other technical components are increasingly regarded as part of a cohesive design concept. With their coordinated metal finishes, Dornbracht and Jung demonstrate how different products can be matched precisely with one another.

Valamar successfully opened the 5 Star Pical Resort in Poreč, the largest hospitality investment project in Croatia worth more than 200 million euros and offering a unique luxury family holiday experience.

Materials shape the perception of a hotel and define its atmosphere, quality and recognisability. It is particularly in the interplay of different surfaces that the quality of an interior becomes apparent. Alongside furniture, textiles and lighting, technical equipment is also coming increasingly into focus.

Sabre Hospitality has become Àven. At ITB 2026, CEO Teresa Mackintosh highlighted what powerful, global distribution platforms mean for the future. This also benefits the hotels of Àven’s partner Quality Reservations in Germany as well as across the DACH region.

Would you like to charge wirelessly at home or in a hotel? Then use sockets and switch inserts as functional charging surfaces. JUNG shows how this can be integrated into modern interiors.

Sustainability is playing an increasingly important role in the hotel industry – from construction methods to the materials used in interiors. Resource-efficient solutions are also coming increasingly into focus in building services. JUNG demonstrates how sustainable material concepts can be combined with durable design and modern technology.

Innovative strategies in the areas of sales, sustainability, guest and employee enthusiasm are the levers for increasing hotel profits in the future. 

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