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Germans seek culture and nature on holiday
6.3.2026

Germans are travelling differently. New analysis on outbound demand shows they increasingly prioritise destinations that blend cultural heritage, natural beauty, and authentic local experiences. Europe remains the focus, with rising costs determining travel behaviour.

Hotel Yearbook: Achieving regenerative hospitality

Hotel Yearbook: Achieving regenerative hospitality

We all know the buzzwords of sustainability in hospitality. But what is it that regenerative hospitality actually looks like and what work needs to be done? The publishers Prof Dr Willy Legrand, Carlos Martin-Rios and Allessandro Inversini collected articles of 28 authors in five chapters.

Business travel is part of the tourism strategy

Business travel is part of the tourism strategy

At the end of January 2026, the German Federal Cabinet approved the Federal Government's new National Tourism Strategy. This strategy explicitly anchors business travel as a central pillar of tourism policy.

Dehoga campaign on weekly working hours

Dehoga campaign on weekly working hours

The world of work and the realities of life have changed fundamentally. Working time legislation has not. The aim of a campaign in Germany is to introduce a practical regulation on weekly working hours.

Financing from the crowd for the crowd

Financing from the crowd for the crowd

Madaster, the building materials register for Germany, has launched a major crowdfunding campaign and is inviting companies to contribute financially to strengthen sustainability in the industry.

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Valamar sets eyes on European expansion

Valamar sets eyes on European expansion

Croatia's leading hospitality company Valamar Riviera is ready to expand in Europe – and is looking to partner with hospitality investors and owners in premier Alpine and Adriatic destinations, offering competitive leases and a full range of hospitality management services.

JUNG at the Green Hospitality Conference 2026

JUNG at the Green Hospitality Conference 2026

Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.

QR grows with AI and 25 new hotels

QR grows with AI and 25 new hotels

AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.

A spa artwork leads the way

A spa artwork leads the way

"From the very beginning, we thought in terms of generations, not quarters." A statement that shows attitude. Star architect Hadi Teherani lives by it, as does the Altenberger family, owners of the Krallerhof wellness hotel in the Salzburg region. The result is the 5,500 sqm ATMOSPHERE Spa, a monument to relaxation, a work of art. Only courage and vision can change the hospitality industry.

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On the Marketplace, you will find professional contributions, reports and news from content partners, agencies and our network. As always with hospitalityInside, everything is specifically selected and from reliable sources.

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Gay Travel Index 2026: Poland rising star of the year

"Are we even welcome there?" An important question for queer people when planning a trip. The Spartacus Gay Travel Index helps with this. And it has two surprises in store this year.

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Bedbug bites end up in court

An unusual trial was just handled in the USA: A lawyer has specialised in bedbug lawsuits and repeatedly demands high sums of damages from hotels. Often successfully.

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Travel serves as emotional fire extinguisher

More and more Germans are looking to escape their everyday lives on holiday. Feelings rather than pure reason guide their travel choices, according to a new report.

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Dream destination Spain meets dream job in hospitality

While Australia and New Zealand have been considered the undisputed working holiday destinations for years, a remarkable change is taking place: Spain is by far the most popular country for jobs abroad in Europe, with 34.4%.

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Germans are "news junkies"

81% of all German adults read the news. One third of news consumers read an average of 10 articles per day, a study found.

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Bratwurst is allowed on board

A quick bratwurst bought in the security area, then straight to boarding... Should you wolf it down quickly or take it on board? Airlines are surprisingly easy-going when it comes to snacks brought on board.

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Benidorm: The tourist factory is now green and sustainable

Benidorm – the epitome of all-inclusive and mass tourism. In the 1960s, the Spanish fishing village was transformed into the ‘Manhattan of the Mediterranean’. Now it suddenly claims to be green and sustainable.

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Mount Everest is old news: sleeping on the moon is the new thing

Those who have already traveled the world can set their sights even higher in the future. You can now apply to stay at a hotel on the moon. The prices are astronomical, and whether the hotel will actually be built is still written in the stars.

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Hotel employees are at risk

A study investigated workplace accidents. The results are surprising. The analysis shows that hotel employees are exposed to a significantly higher risk of injury than their colleagues in the restaurant industry.

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Music study: Guests prefer local songs

Feeling comfortable is not only created by architecture, design or service, but also by music. A European pilot music study has measured the influence of local music on the hotel experience for the first time. Motel One launched a trial balloon.

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