Around 130 hotel professionals gathered in Frankfurt to discuss international growth markets, changing travel behaviour and the future of hotel distribution. While AI and technology offer significant opportunities, data, preparation and human touch remain crucial.

Pical Resort 5*, Valamar Collection in Poreč, the most significant tourism investment in Croatia in recent years, was recently officially opened in the presence of the Prime Minister of the Republic of Croatia, Andrej Plenković and hundreds of distinguished guests from the business and public sectors.

Stylish and long-lasting hotel interiors are created through design concepts that stand the test of time. Timeless design is particularly valuable for permanently visible elements such as switches and sockets.

The topic of AI dominates today's media. How is AI changing our society, the economy, education, healthcare, and our jobs? Where does its use make sense? Will AI solve everything? Is it taking away jobs or creating new ones? The race is on …

In the first half of 2026, the German online distribution specialist QR Quality Reservations secured 19 new partner hotels and increased its business travel turnover by 26.6 percent. The first hotels are already implementing the new AI agent in their day-to-day operations. 

The German hotel market is undergoing profound change. Whilst traditional business travel segments are suffering because of economic developments, new opportunities are simultaneously emerging in international source markets.

For many hotel guests, smartphones, tablets and laptops are an essential part of their travel kit. It is therefore important to have easily accessible sockets that cater for different power requirements whilst being intuitive to use. With the PD 60 USB charger and SCHUKO® sockets featuring an integrated USB-C port, JUNG combines convenient charging with a consistent design for the electrical installation.

Sometimes, the best answers to the challenges facing the hospitality industry lie outside the sector itself. This is exactly where Markus Milz comes in. The highly sought-after coach will open the QR "Redebedarf" event on 22 October 2026 with a keynote speech. He brings a dual perspective to the stage.

Geopolitical shifts, climate change, evolving guest expectations: international tourism is changing rapidly. For the hotel industry, the priority now is to identify developments early and act strategically. Put simply, there is a clear need to talk.

In hotel interiors, design that stands the test of time is essential. It is particularly evident with elements that remain visible at all times – such as switches, sockets and control panels – just how important a clear, consistent system is. The history of JUNG’s LS range began in 1966 with a design that remains as relevant today as ever.

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