Topic Digitalization

News & Stories

Tough battle over AI Act
26.1.2024

Nothing has been decided yet, but on January 24, the EU Commission launched a new package of measures to support European start-ups and SMEs in the development of trustworthy artificial intelligence (AI) that complies with EU values and rules.

US to face fierce copyright dispute around ChatGPT
New York Times to sue OpenAI
12.1.2024

As ChatGPT used newspaper articles for training its artificial intelligence, the New York Times sued its inventor and parent company Open AI as well as its largest Shareholder Microsoft – for infringement of copyright. The hype around ChatGPT is based on shaky feet.

The digital lift that knows a lot
22.12.2023

Digitized lifts can significantly reduce costs and analyse building frequencies. And this in turn allows service offerings to be scrutinized. A small control unit is changing the (hotel) world. 

A global first: the EU lays down AI rules
15.12.2023

The European Union (EU) has agreed on rules for handling artificial intelligence with the AI Act. It is a global first. However, the law has not met with universal approval.

Distribution expert Carolin Brauer about AI optimisation for reservations
The new team: Mind and AI
1.12.2023

Where will the development of hotel reservations go? Will hotels still be able to strengthen their direct distributions, or will they increasingly succumb to the competition with OTAs? Which role does AI play? Carolin Brauer, CEO Quality Reservations, analyses the market in this interview.

Hotelschool The Hague about the fast shift from technology to AI
Embracing the robots
24.11.2023

The digital transformation of the hospitality industry continues at a fast pace. Many experts call it a "technological revolution". Professor Dr Alexander Lennart Schmidt of Technological Innovation at Hotelschool The Hague has witnessed a significant shift towards automation and the use of robotics within the hospitality sector over the past decade. Together with students, they started their own research. 

AI: European hotels struggle with integration
17.11.2023

In the European hotel industry, the integration of artificial intelligence is not uniform. Chain hotels and high-end hotels are further ahead on this topic than smaller businesses. A recent survey answers open questions.

Around 30 countries want a global set of rules on AI
10.11.2023

At a first international summit on the safety of artificial intelligence, around 30 countries sought ways to improve cooperation. The aim is to strike a balance between innovation and regulation.

Online Marketing: German Private Hotels Weak
26.10.2023

A study attests that the German private hotel industry needs to take action in online marketing. Austrian hotels performed better.

CEO Alexander Fitz on the cyberattack on H-Hotels - Motel One Statement
The nightmare lasts longer
13.10.2023

There is no pattern in the selection of companies for a cyberattack, the criminal police consoled Alexander Fitz, the CEO of H-Hotels. But the damage was immense: not for the customers, but for the hotel group. Fitz reports on his nightmare. And Motel One explains the state of affairs after the cyber-attack on the budget design group at the end of September.

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