Marketplace Stories

Marketplace Stories

The Hotels Tomorrow (HOT) premiere was a success – Lively discussions
Between heat records and hot questions
4.7.2025

Paris on Monday and Tuesday of this week: Inner-city temperatures reached a staggering 40 degrees. Both people and industry feel HOT - Hotels Tomorrow at the same time. The abbreviation for this first "unconference" could not have been more fitting. After only three months of organisation, 48 speakers discussed with around 180 participants, all at C-level. The spell of a premier was broken by the unsettling, razor-sharp keynote speech.

Climate change: young people want to be part of the solution
23.5.2025

More than two thirds of young people in Germany believe that green skills offer them new career opportunities. However, less than half of 16 to 24-year-olds see themselves as qualified enough to be successful in a sustainable working world and make a difference in environmental policy.

Strong job growth forecast in EU tourism
11.4.2025

A new study predicts a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.

Awards drive employees towards greater quality awareness
The Hotel Telegraphenamt is "QR Forward Thinker" 2024
14.3.2025

By recognising hotels for their inspiring, holistic approach to online sales, Quality Reservations (QR) is setting new motivational accents. The measures implemented range from efficiency-enhancing 2-way interfaces to MICE links. 

F&B Heroes: The Psychology of Pricing, Simple to Apply
The Price needs context
7.2.2025

Many restaurant guests are currently price sensitive. Equally many want to treat themselves consciously and are willing to pay a good price for good performance. How to best address both groups and optimize your pricing is, last but not least, a question of psychology. Tim Plasse, Managing Director at F&B Heroes, explains what the hospitality industry can learn from e-commerce.

2025: MICE saves, business travel continues to travel
31.1.2025

Travel behaviour in the business and leisure segment will remain at the high level of 2024. Many meetings and congresses will be cancelled for cost reasons.

F&B Heroes: Rethinking successful gastronomy
A chef is not a concept
13.12.2024

A gastronomy and food concept must be a complex and strategic decision to achieve sustainable success. It's not about personal taste, says Tim Plasse, Managing Director of F&B Heroes. Only the guests and investors need to be pleased by the result.

Quality Reservations "Need to talk": The transformation has reached everyone
Megatrends enrich the strategy
22.11.2024

Megatrends always make hoteliers and tourism professionals sit up and take notice. After all, they are part of corporate strategies. This is why the third "Redebedarf" ("Need to talk") event organised by Quality Reservations (QR) was once again praised.

Hotels Tomorrow: the new event calls for new approaches to stage content
Craving content and Europe-wide networking
1.11.2024

The response to the announcement of "Hotels Tomorrow" (HOT) four weeks ago has been overwhelmingly positive. Curiosity runs high about the new event format on 17-18 February 2025 at the Pullman Montparnasse Paris from investment, real estate ownership, development, operations and other industry stakeholders. The planning is in the hot phase now: the programme. Make sure you get the early bird rate by registering in advance!  (This date has since been postponed to 16/17 June 2025, editor's note). 

HospitalityInside Investment BAROMETER 2024: Investments wanted again
Strong ray of light from the clouds
1.11.2024

"Bright to cloudy" announces the Barometer Index 2024, although the clouds have increased somewhat. Nevertheless, there is a strong ray of light when looking at your own company. Transaction volumes are also moving steadily upwards again - a slight, noticeable upturn in what remains a difficult environment. These are the findings of the latest, 12th Investment BAROMETER from HospitalityInside and Union Investment.

Survey: The 12th hospitalityInside INVESTMENT Barometer 2024 is running!
How strong will the transaction engine be?
24.9.2024

Thanks to its market resilience, the hotel asset class is currently overtaking the other asset classes. Investors see the Plus points. But what can we expect in terms of transactions? This is the key question in the new INVESTMENT BAROMETER from hospitalityInside in cooperation with Union Investment Real Estate. Just in time for Expo Real.

Quality Reservations: The impact of EU Football Championships and superstars
Catch-up effect in autumn
26.7.2024

For autumn, the German distribution specialist Quality Reservations (QR) is forecasting a catch-up effect for overnight stays and events in Germany that were postponed due to the European Football Championships, mega events and, in some cases, the Summer Olympics in Paris.

PMS: a checklist for the system change in the hotel
From the PC to the cloud
14.6.2024

Changing the property management system (PMS) in a hotel is rarely an easy decision. After all, it is the central platform for managing all data from all departments and is therefore of crucial importance. But the turning point is here. 

More News

//static.hospitalityinside.com/image/convert/hos/2026/04/16/mediaserver-fp-2ffileorigs-2fa6-2fa6ew5fveofskkc4p2z-1776338890-txhcnsw-69e0f4532ca84417842117.jpg?s=549ef51e1a633540131c3d3a16c19e7e

Atlanta and Chicago O'Hare lead global airport rankings

The results of a recent survey show: Hartsfield-Jackson Atlanta International Airport remains the world's busiest airport for passenger traffic. At the same time, Chicago O'Hare International Airport ranks first for aircraft movements.

//static.hospitalityinside.com/image/convert/hos/2026/04/02/mediaserver-fp-2ffileorigs-2f90-2f90u0wb6yjr4gpgqbvc-1775122086-difau2i-69ce611b8fed0769503677.jpg?s=fd8b1d3262a56b34b5f9702066c4fd26

The recipe for tackling food waste

The United Nations Environment Programme (UNEP) and UN World Tourism Organisation have launched the "Recipe of Change" initiative to tackle a global sustainability challenge: food waste.

//static.hospitalityinside.com/image/convert/hos/2026/04/02/mediaserver-fp-2ffileorigs-2fx8-2fx80sjqghmadpynq3qe-1775122086-k7mks24-69ce64be79282172349165.jpg?s=aedf3c0ec28a8ca3a407136aeb01a906

Fall asleep in Brussels and wake up in Berlin

Many travellers want to make the most of every moment on their journeys through Europe. To meet this demand, operators constantly expand the range of overnight train services.

//static.hospitalityinside.com/image/convert/hos/2026/03/26/mediaserver-fp-2ffileorigs-2fuc-2fucwvqmywow5x46cgg9-1774515831-too1rbz-69c527b1f1e6c210722502.jpg?s=b900e23bdb4fc59dad25e467bbd7d175

On the plane: A seatrow turns into a bed

Anyone who's tired on a flight longs to be able to stretch out across three seats. It's not actually comfortable. Now an airline has found a solution.

//static.hospitalityinside.com/image/convert/hos/2026/03/26/mediaserver-fp-2ffileorigs-2f59-2f59v7opfptpq23euxhm-1774512402-2mo01so-69c50ab1be732285872665.jpg?s=a6961e20f4297c93dfb17cbdae6f2b35

Black Forest-style Alberghi Diffusi

The Black Forest is rethinking rural tourism: currently, the region is working on a concept that transforms entire villages into hotels – without constructing any new buildings. This is based on the Italian model of the "Alberghi Diffusi".

//static.hospitalityinside.com/image/convert/hos/2026/03/19/mediaserver-fp-2ffileorigs-2fay-2fayst6tzcq4gqkpxjse-1773917942-ogowpeq-69bbfbff9a9c3029090039.jpg?s=aa093783b04f01909b8590ca1303bf8c

Highest number of restaurant bankruptcies since 2011

More than 11,000 bankruptcies in six years: The crisis in the German restaurant industry is worsening. Many people are cutting back on dining out. A quick recovery is not in sight.

//static.hospitalityinside.com/image/convert/hos/2026/03/12/mediaserver-fp-2ffileorigs-2ftx-2ftx4tkat3t8agznk6dy-1773313989-0ufsmub-69b2b49b1d875830795711.jpg?s=f14515e3403270dad2f97f1ac6831180

No climate protection means higher national debt

The consequences of climate change come at a cost. Without additional investment in climate protection, Germany faces the prospect of much higher national debt than previously expected by 2050.

//static.hospitalityinside.com/image/convert/hos/2026/03/12/mediaserver-fp-2ffileorigs-2fg1-2fg1zrfundpeeh0lgjwp-1773313987-kxomxsp-69b2b4ffce488987586276.jpg?s=4f54435f6a171e7809943c9f43571931

Scandic drives climate action

Scandic has further elevated its climate ambitions now that its climate targets have been validated by the Science Based Targets initiative (SBTi). The company's long-term goal is to reach net-zero emissions across the entire value chain by 2050.

//static.hospitalityinside.com/image/convert/hos/2026/03/05/mediaserver-fp-2ffileorigs-2fat-2fatr7nvqo2arcmkgqol-1772716715-2ocjq1f-69a98f5723099163810568.jpg?s=ba7ce36ac41ec12838069dc95d8191a5

Germans seek culture and nature on holiday

Germans are travelling differently. New analysis on outbound demand shows they increasingly prioritise destinations that blend cultural heritage, natural beauty, and authentic local experiences. Europe remains the focus, with rising costs determining travel behaviour.

//static.hospitalityinside.com/image/convert/hos/2026/03/05/mediaserver-fp-2ffileorigs-2frr-2frrqxhz2rue8rbqewwm-1772716715-9rllbfr-69a9902de27de223780860.jpg?s=fda183368504a5f6d4bb6ad74ab6537d

Hotel Yearbook: Achieving regenerative hospitality

We all know the buzzwords of sustainability in hospitality. But what is it that regenerative hospitality actually looks like and what work needs to be done? The publishers Prof Dr Willy Legrand, Carlos Martin-Rios and Allessandro Inversini collected articles of 28 authors in five chapters.

//static.hospitalityinside.com/image/convert/hos/2026/02/26/mediaserver-fp-2ffileorigs-2fbw-2fbwj0y9igfoci62qgce-1772113596-u7hqlbh-69a056af14995480810247.jpg?s=11b05807d0342a845ce08449c84afee0

Business travel is part of the tourism strategy

At the end of January 2026, the German Federal Cabinet approved the Federal Government's new National Tourism Strategy. This strategy explicitly anchors business travel as a central pillar of tourism policy.

//static.hospitalityinside.com/image/convert/hos/2026/02/26/mediaserver-fp-2ffileorigs-2fos-2foscaktbc9q3begsg0q-1772113596-gtt5pbr-69a05436e9845462178199.jpg?s=23718047892bb70ea3f735cf7805fd93

Dehoga campaign on weekly working hours

The world of work and the realities of life have changed fundamentally. Working time legislation has not. The aim of a campaign in Germany is to introduce a practical regulation on weekly working hours.

//static.hospitalityinside.com/image/convert/hos/2026/02/19/mediaserver-fp-2ffileorigs-2ft8-2ft8lngnb2bt7akcgzpq-1771500587-pijlvx0-699720906163b963323431.jpg?s=65b7058bad75776772ade13fc493e733

Financing from the crowd for the crowd

Madaster, the building materials register for Germany, has launched a major crowdfunding campaign and is inviting companies to contribute financially to strengthen sustainability in the industry.

//static.hospitalityinside.com/image/convert/hos/2026/02/19/mediaserver-fp-2ffileorigs-2fkd-2fkdlsvnosrrtmwj7zzm-1771500587-w4pvatt-699721827ef2a553065978.jpg?s=5306a94de7f4fe0ca579289a0c9f05b3

German think tank establishes digitalisation task force

At the beginning of February, the think tank Zukunft der Gastwelt (DZG) established the task force "Digitalisation & Artificial Intelligence". The aim is to accelerate the digital transformation of the hospitality industry and to provide practical support to small and medium-sized businesses.

//static.hospitalityinside.com/image/convert/hos/2026/02/12/mediaserver-fp-2ffileorigs-2fmn-2fmnnsjqkiedgdgtlths-1770894234-udlkjjs-698e08f2122e2928544963.jpg?s=802d4aa673918392395d7f53cc44c141

The Power of Travel: Tourism by 2050

By 2050, we will see around 3.5 billion trips. The proportion of travellers in the global population could then grow from 50 to 70 per cent. The outlook for tourism is brighter than ever, says Google. But the rules of the game have changed.

//static.hospitalityinside.com/image/convert/hos/2026/02/12/mediaserver-fp-2ffileorigs-2frk-2frkbrp8jzsvktxvfn3m-1770894040-is84ujq-698de755aa72b215701807.jpg?s=858fbc64ecb3a00ea4e5dc5a2ce63202

US entry: More personal information demanded

The US further tightens its entry rules for tourists. Those wishing to spend their holidays there will probably have to disclose more information about their lives, including their social media activities.

//static.hospitalityinside.com/image/convert/hos/2026/02/05/mediaserver-fp-2ffileorigs-2f48-2f48fmdwmf3xqpsakwje-1770300252-dmulqqq-6984b615a4dbf895137601.jpg?s=ee965c50d00ad9bbed701b80d5d0d9ff

Accor embraces AI integration with new app

ALL Accor, the group's booking platform and loyalty program, announced the launch of its ALL Accor app in ChatGPT on 29 January 2026. The app is designed to make booking easier for travelers.

//static.hospitalityinside.com/image/convert/hos/2026/02/05/mediaserver-fp-2ffileorigs-2fdb-2fdbgixhpu7arymtw49t-1770300252-lkikrd9-6984b65b7c9b1966728440.jpg?s=a7622fa748466c7fb5fbac041dc61480

Budget and safety are key factors in travel decisions

For almost half of Germans, cost is the most important factor when choosing a travel destination. In addition to price, safety, accessibility, and the general economic situation also influence travel decisions. This is because more and more travelers are booking at short notice.

//static.hospitalityinside.com/image/convert/hos/2026/01/29/mediaserver-fp-2ffileorigs-2fct-2fctq8nbyrdiwd6p8sdb-1769689460-millxqy-697b7cdd200dc090643388.jpg?s=73595801edf522d3af31a5d12522c52f

60 million more tourists worldwide

An estimated 1.52 billion international tourists were recorded globally in 2025, almost 60 million more than in 2024. Arrivals grew by 4% in 2025.

//static.hospitalityinside.com/image/convert/hos/2026/01/29/mediaserver-fp-2ffileorigs-2flc-2flcz7acbcn19axfmtgz-1769689461-91ytnfw-697b8197680fd188132939.jpg?s=e4e11a03d0227e5e163636bffd5147ae

Hotel association announces Start-up Award 2026

The German Hotel Association (IHA) is launching the application phase for its Start-up Award 2026 and invites all start-ups with innovative product developments specific to the hotel industry to apply. 

//static.hospitalityinside.com/image/convert/hos/2026/01/22/mediaserver-fp-2ffileorigs-2fu0-2fu0irnmyv8wtnqlcveb-1769089057-sajo1gz-6972393bd3d3f354761471.jpg?s=14a4b6365b3ce27a015eb02bbe727d84

House swapping instead of hotels

Travellers are increasingly looking for alternative and affordable ways to explore the world. In addition to short-term rentals, holiday apartments and hotels, house swapping is developing into a travel model in its own right.

//static.hospitalityinside.com/image/convert/hos/2026/01/22/mediaserver-fp-2ffileorigs-2fmq-2fmqmohm8omwybu4w2lz-1769089057-5b43hjn-6972397d2e14d064892847.jpg?s=f7438472080046e6b02a25df0b7474bd

New global agreement on marine protection

On 17 January 2026, after more than 20 years of negotiations, the Agreement on the Protection of the High Seas came into force. It applies to areas of the oceans that lie outside national territorial waters (up to 12 nautical miles) and outside the national exclusive economic zone (up to 200 nautical miles).

//static.hospitalityinside.com/image/convert/hos/2026/01/15/mediaserver-fp-2ffileorigs-2fuu-2fuulrcz1lfrihu4lfbg-1768398791-zpnhziy-6968dcc1b07dd018678454.jpg?s=e681ed2959283eefd895858d19ee29db

AI goes shopping

The development of artificial intelligence has reached a new level: AI agents are now acting almost autonomously. Consumers are expected to encounter this for the first time this year: while shopping.

//static.hospitalityinside.com/image/convert/hos/2026/01/15/mediaserver-fp-2ffileorigs-2fhk-2fhkjketjrnfiite3zqy-1768398792-fxoqlyg-6968f551bd26f663823269.jpg?s=7a6123f405d354cec27b61f23230cc73

Climate Risk Index: These regions are at risk

The extent to which German cities and municipalities will be affected by climate change in the future varies considerably from region to region. The new "Climate Risk Index" shows this — it has examined natural hazards and forecasts the situation for individual locations up to 2050.

//static.hospitalityinside.com/image/convert/hos/2025/12/18/mediaserver-fp-2ffileorigs-2fhi-2fhi5izd97k7vuhcfj4w-1766057459-fydjgyo-6943ede343622222387999.jpg?s=2f671e633a1126c158dd5ae258f3c6f6

Europe's Christmas markets generate almost 1 billion euros

Mulled wine, bratwurst and roasted almonds - these things can be really lucrative. The most visited Christmas markets in Central Europe are in Germany and France and will welcome over 17 million people in 2025 - mainly day trip tourists.

//static.hospitalityinside.com/image/convert/hos/2025/12/18/mediaserver-fp-2ffileorigs-2fp7-2fp7itdpzredeh4yj4lc-1766057460-xtfcter-6943eeacbca17166953833.jpg?s=42d61698401a848d3f10d43d7c19d389

AI window: 2026 is the decisive year

By 2035, most hotel discoveries and bookings will happen through a single AI conversation, at least half of back-office tasks will be automated, and most routine guest requests will be handled by AI agents. Human staff will be left to do what algorithms can't.

//static.hospitalityinside.com/image/convert/hos/2025/12/10/mediaserver-fp-2ffileorigs-2fcl-2fclwzf0dcpkgzmvg4uv-1765374730-8zjboni-6939c85b0898f745798036.jpg?s=5f36ad1258c92227ae5ff8d10abb0b3b

The room key in your digital wallet

The Welcome Hotel Darmstadt has launched a pilot project. Together with Hotelbird and Vingcard, NFC-based wallet keys have been introduced in the hotel. These work without a separate app – and even when your smartphone battery is flat.

//static.hospitalityinside.com/image/convert/hos/2025/12/10/mediaserver-fp-2ffileorigs-2fdt-2fdtfmlb31uakxvsoyzw-1765374730-hepayti-6939c8a025cb6250493651.jpg?s=b362554b23bb38047180a90d008a5298

US authorities want to check tourists' social media accounts

US border guards want to scrutinise the social media profiles of short-term visitors, such as tourists and business travellers from Europe. What is behind this data collection?

//static.hospitalityinside.com/image/convert/hos/2025/12/04/mediaserver-fp-2ffileorigs-2frk-2frkiqjpqqktkrrzclzt-1764856379-gna8z4g-693199300f05f677030188.jpg?s=c5a47477a6e7f31517875019ee56db0d

Summer 2025 flight season: Not entirely a record-breaker

During the summer flight schedule, around 68.5 million passengers departed from Germany's main airports to destinations abroad. That was 3 million or 4.6% more travellers than in the previous year. However, only Spain, Greece and Turkey saw figures higher than before the pandemic.

//static.hospitalityinside.com/image/convert/hos/2025/12/04/mediaserver-fp-2ffileorigs-2fph-2fphgggh8jtjzf4ybmun-1764856380-zmxx2aw-693199d99f141966275098.jpg?s=4946b280fffeeee35e881beabd02dff5

Morocco: transforming into a sustainable travel destination

Morocco is also committed to responsible tourism: it is massively expanding its rail transport network, while the number of eco-friendly accommodations and local community projects is growing, making the country an interesting and sustainable destination.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","x-forwarded-for":"216.73.216.51","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"216.73.216.51"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1