Marketplace Stories

Marketplace Stories

Trendy: road trips, comfort and a break from the daily grind
17.10.2025

According to the results of a study, in 2026 travellers will no longer be asking themselves primarily where to go, but rather why they are travelling. Instead of quantity, the focus will be on rest, comfort and relaxation – with or without the family.

"Redebedarf": Benefiting from change with AI
10.10.2025

Artificial intelligence and data are changing the rules of the game in the hotel industry. How can hotels use this development to inspire guests and steer them successfully into the future? Answers can be found at "Need to talk". Participation is free of charge.

Expo Real Conference 2025: Hospitality between extremes
19.9.2025

The Hospitality Industry Dialogue (HID) kicks off with the leisure boom in South-East Europe. And then things heat up at the Expo Real hotel conference: from climate risk for hotel projects, franchising & asset-light to record margins & zero profit, and right through to high-speed market consolidation. The program. 

Futurist Dietmar Dahmen gives hoteliers tips on transformation
Climb onto the shark
12.9.2025

"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry. 

QR: Revenue and bookings on the rise
5.9.2025

Despite all the sceptical business travel statistics, demand in this segment increased noticeably in the first half of 2025 for hospitality-focused distribution specialist QR Quality Reservations. At the same time, direct sales and the number of customers grew.

Business travel is changing, and hoteliers need to respond
The RFP rules are changing
11.7.2025

The "RFP season" is in full swing. However, the rules of the game for these Requests For Proposals have changed for 2026 . The traditional focus on booking volume and price is increasingly giving way to a strategic view of the purpose of business travel. 

The Hotels Tomorrow (HOT) premiere was a success – Lively discussions
Between heat records and hot questions
4.7.2025

Paris on Monday and Tuesday of this week: Inner-city temperatures reached a staggering 40 degrees. Both people and industry feel HOT - Hotels Tomorrow at the same time. The abbreviation for this first "unconference" could not have been more fitting. After only three months of organisation, 48 speakers discussed with around 180 participants, all at C-level. The spell of a premier was broken by the unsettling, razor-sharp keynote speech.

Climate change: young people want to be part of the solution
23.5.2025

More than two thirds of young people in Germany believe that green skills offer them new career opportunities. However, less than half of 16 to 24-year-olds see themselves as qualified enough to be successful in a sustainable working world and make a difference in environmental policy.

Strong job growth forecast in EU tourism
11.4.2025

A new study predicts a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.

Awards drive employees towards greater quality awareness
The Hotel Telegraphenamt is "QR Forward Thinker" 2024
14.3.2025

By recognising hotels for their inspiring, holistic approach to online sales, Quality Reservations (QR) is setting new motivational accents. The measures implemented range from efficiency-enhancing 2-way interfaces to MICE links. 

F&B Heroes: The Psychology of Pricing, Simple to Apply
The Price needs context
7.2.2025

Many restaurant guests are currently price sensitive. Equally many want to treat themselves consciously and are willing to pay a good price for good performance. How to best address both groups and optimize your pricing is, last but not least, a question of psychology. Tim Plasse, Managing Director at F&B Heroes, explains what the hospitality industry can learn from e-commerce.

2025: MICE saves, business travel continues to travel
31.1.2025

Travel behaviour in the business and leisure segment will remain at the high level of 2024. Many meetings and congresses will be cancelled for cost reasons.

F&B Heroes: Rethinking successful gastronomy
A chef is not a concept
13.12.2024

A gastronomy and food concept must be a complex and strategic decision to achieve sustainable success. It's not about personal taste, says Tim Plasse, Managing Director of F&B Heroes. Only the guests and investors need to be pleased by the result.

More News

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New website for night trains

Night trains offer an alternative to flying for medium-haul journeys. A website with clever features shows the options available across the continent.

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Stock market boom boosts the wealth of the elite

The number of ultra-high-net-worth individuals in Germany has surged by almost 30% in 2025. 5,000 people own a quarter of the country's total financial assets. There is no end in sight to this trend.

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Tourist crowds on the Greek islands

In 2025, more than three times as many tourists as there are Greek residents flocked to the holiday destination. On jet-set islands such as Santorini and Mykonos, record tourist numbers are pushing the infrastructure to its limits.

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AI & human touch are indispensable

New Mews research across 500+ properties shows AI is now standard in hotel operations, while human interaction remains critical for high-value guest moments.

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IHG signs 50-year contract with U.S. Air Force

IHG Hotels & Resorts is becoming a partner of the U.S. Air Force: The chain has signed a 50-year (!) contract with the Air Force - five decades to act as a hotel and management operator. 

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EU aims to make international rail travel easier

Travelling by train from Germany to Spain – and the train is late for your connection? That can prove costly for travellers. The EU wants to strengthen their rights and make rail travel more attractive.


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German Hotel Market: The highest cost structure in Europe

The German hotel industry continued to recover in 2025, without fully reaching pre-crisis levels. Overnight stays are on the rise, as are insolvencies. Details from the new industry report.

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Hospitality: Insolvencies at record high

Insolvencies in Germany are on the rise: the catering, hospitality and property sectors are particularly hard hit. The record figures are hitting the federal states of Berlin and Bavaria especially hard.

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"With me, Airbnb in Paris is history"

The new mayor of Paris, Emmanuel Grégoire, went into the election campaign with the slogan "With me, Airbnb in Paris is history'’. A ruling has now been issued that points in that direction and is aimed at short-term landlords.

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AI arms race: Tech giants invest hundreds of billions

Tech giants Amazon, Google, Microsoft and Meta plan to spend up to 725 billion US dollars (around 620 billion euros) this year as part of their AI arms race. The money is primarily set to go towards expanding infrastructure such as data centers.

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Zuckerberg: Meta AI to work day and night for users

Facebook-owned company Meta wants to provide users with artificial intelligence that will be active for them around the clock. This will cost a fortune. 

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Hyatt and Choice are driving AI into their corporate structures

Hyatt is now actively using ChatGPT (OpenAI) for its staff, whilst Choice Hotels is integrating Amazon Web Services (AWS) to automate its value chain.

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WTTC: Travel & Tourism sees best year ever

Travel & Tourism has strengthened its position as the world’s fastest-growing sector in 2025, with new data from the World Travel & Tourism Council (WTTC) and Chase Travel, Lead Research Partner, revealing the sector significantly outpaced global economic growth.

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Who will determine how we travel in 2046?

From AI agents booking our trips to cities restricting visitor numbers: a new Executive Brief explores how trust, data and inequality could redefine global travel over the next two decades.

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Atlanta and Chicago O'Hare lead global airport rankings

The results of a recent survey show: Hartsfield-Jackson Atlanta International Airport remains the world's busiest airport for passenger traffic. At the same time, Chicago O'Hare International Airport ranks first for aircraft movements.

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The recipe for tackling food waste

The United Nations Environment Programme (UNEP) and UN World Tourism Organisation have launched the "Recipe of Change" initiative to tackle a global sustainability challenge: food waste.

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Fall asleep in Brussels and wake up in Berlin

Many travellers want to make the most of every moment on their journeys through Europe. To meet this demand, operators constantly expand the range of overnight train services.

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On the plane: A seatrow turns into a bed

Anyone who's tired on a flight longs to be able to stretch out across three seats. It's not actually comfortable. Now an airline has found a solution.

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Black Forest-style Alberghi Diffusi

The Black Forest is rethinking rural tourism: currently, the region is working on a concept that transforms entire villages into hotels – without constructing any new buildings. This is based on the Italian model of the "Alberghi Diffusi".

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Highest number of restaurant bankruptcies since 2011

More than 11,000 bankruptcies in six years: The crisis in the German restaurant industry is worsening. Many people are cutting back on dining out. A quick recovery is not in sight.

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No climate protection means higher national debt

The consequences of climate change come at a cost. Without additional investment in climate protection, Germany faces the prospect of much higher national debt than previously expected by 2050.

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Scandic drives climate action

Scandic has further elevated its climate ambitions now that its climate targets have been validated by the Science Based Targets initiative (SBTi). The company's long-term goal is to reach net-zero emissions across the entire value chain by 2050.

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Germans seek culture and nature on holiday

Germans are travelling differently. New analysis on outbound demand shows they increasingly prioritise destinations that blend cultural heritage, natural beauty, and authentic local experiences. Europe remains the focus, with rising costs determining travel behaviour.

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Hotel Yearbook: Achieving regenerative hospitality

We all know the buzzwords of sustainability in hospitality. But what is it that regenerative hospitality actually looks like and what work needs to be done? The publishers Prof Dr Willy Legrand, Carlos Martin-Rios and Allessandro Inversini collected articles of 28 authors in five chapters.

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Business travel is part of the tourism strategy

At the end of January 2026, the German Federal Cabinet approved the Federal Government's new National Tourism Strategy. This strategy explicitly anchors business travel as a central pillar of tourism policy.

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Dehoga campaign on weekly working hours

The world of work and the realities of life have changed fundamentally. Working time legislation has not. The aim of a campaign in Germany is to introduce a practical regulation on weekly working hours.

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Financing from the crowd for the crowd

Madaster, the building materials register for Germany, has launched a major crowdfunding campaign and is inviting companies to contribute financially to strengthen sustainability in the industry.

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German think tank establishes digitalisation task force

At the beginning of February, the think tank Zukunft der Gastwelt (DZG) established the task force "Digitalisation & Artificial Intelligence". The aim is to accelerate the digital transformation of the hospitality industry and to provide practical support to small and medium-sized businesses.

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The Power of Travel: Tourism by 2050

By 2050, we will see around 3.5 billion trips. The proportion of travellers in the global population could then grow from 50 to 70 per cent. The outlook for tourism is brighter than ever, says Google. But the rules of the game have changed.

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US entry: More personal information demanded

The US further tightens its entry rules for tourists. Those wishing to spend their holidays there will probably have to disclose more information about their lives, including their social media activities.

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