Marketplace Stories

Marketplace Stories

How hotels can appeal to luxury leisure guests
An investment in quality of life
5.12.2025

Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.

QR event: More need for discussion than ever about AI and travel
The key to competitiveness
31.10.2025

Artificial intelligence is rapidly changing tourism – and offers enormous opportunities for hotels that are prepared to use data intelligently. 125 hoteliers, experts and industry representatives needed to talk.

TIS 2025: Where tourism, technology, events and destinations come together
The other network
31.10.2025

Tourism meets technology. That is the guiding principle of TIS, the Tourism Innovation Summit, which is already one of the most important events in Seville. Hotel exhibitors are rare. The priority is networking between destination managers, event organisers and tech professionals. Not a bad combination. 

Trendy: road trips, comfort and a break from the daily grind
17.10.2025

According to the results of a study, in 2026 travellers will no longer be asking themselves primarily where to go, but rather why they are travelling. Instead of quantity, the focus will be on rest, comfort and relaxation – with or without the family.

"Redebedarf": Benefiting from change with AI
10.10.2025

Artificial intelligence and data are changing the rules of the game in the hotel industry. How can hotels use this development to inspire guests and steer them successfully into the future? Answers can be found at "Need to talk". Participation is free of charge.

Expo Real Conference 2025: Hospitality between extremes
19.9.2025

The Hospitality Industry Dialogue (HID) kicks off with the leisure boom in South-East Europe. And then things heat up at the Expo Real hotel conference: from climate risk for hotel projects, franchising & asset-light to record margins & zero profit, and right through to high-speed market consolidation. The program. 

Futurist Dietmar Dahmen gives hoteliers tips on transformation
Climb onto the shark
12.9.2025

"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry. 

QR: Revenue and bookings on the rise
5.9.2025

Despite all the sceptical business travel statistics, demand in this segment increased noticeably in the first half of 2025 for hospitality-focused distribution specialist QR Quality Reservations. At the same time, direct sales and the number of customers grew.

Business travel is changing, and hoteliers need to respond
The RFP rules are changing
11.7.2025

The "RFP season" is in full swing. However, the rules of the game for these Requests For Proposals have changed for 2026 . The traditional focus on booking volume and price is increasingly giving way to a strategic view of the purpose of business travel. 

The Hotels Tomorrow (HOT) premiere was a success – Lively discussions
Between heat records and hot questions
4.7.2025

Paris on Monday and Tuesday of this week: Inner-city temperatures reached a staggering 40 degrees. Both people and industry feel HOT - Hotels Tomorrow at the same time. The abbreviation for this first "unconference" could not have been more fitting. After only three months of organisation, 48 speakers discussed with around 180 participants, all at C-level. The spell of a premier was broken by the unsettling, razor-sharp keynote speech.

Climate change: young people want to be part of the solution
23.5.2025

More than two thirds of young people in Germany believe that green skills offer them new career opportunities. However, less than half of 16 to 24-year-olds see themselves as qualified enough to be successful in a sustainable working world and make a difference in environmental policy.

Strong job growth forecast in EU tourism
11.4.2025

A new study predicts a bright future for the European Union’s Travel & Tourism sector, with strong growth predicted over the next decade.

Awards drive employees towards greater quality awareness
The Hotel Telegraphenamt is "QR Forward Thinker" 2024
14.3.2025

By recognising hotels for their inspiring, holistic approach to online sales, Quality Reservations (QR) is setting new motivational accents. The measures implemented range from efficiency-enhancing 2-way interfaces to MICE links. 

More News

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Zurich also regulates short-term accommodation

The Swiss Federal Supreme Court has upheld the City of Zurich's regulations preventing the conversion of residential space into commercial short-term accommodation. The new rules are set to come into force in autumn and will regulate the market.

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Hotels cheat with AI-optimised images

Every fifth photo of hotels and other accommodations on travel booking platforms shows evidence of being AI-generated or at least AI-optimised. This is shown by a recent study.

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Munich: Compulsory registration for holiday apartments

On 18 June 2026, the Social Affairs Committee approved the introduction of a mandatory registration scheme for holiday apartments in the city of Munich. This aims to create legal certainty and reduce bureaucracy.

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Regional Court: Google liable for AI summaries

The search engine operator Google can be held directly liable for incorrect answers generated by its in-house artificial intelligence (AI). This was the ruling of the Munich I Regional Court.

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AI: Benefits are evident in day-to-day operations

Generative AI has become a reality in the German economy more quickly than many companies had anticipated just a year ago. 98% of companies now consider AI to be relevant to their business model and future value creation. This means that within two years, this proportion has risen from 56% (2024) via 91% (2025) to almost universal acceptance today. 

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Governments should be able to stop risky AI

OpenAI rival Anthropic has long advocated for stricter regulation of AI development. Now, the CEO of the AI company Anthropic has argued that governments should be able to stop dangerous AI.

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CopenPay rewards sustainable tourists

The Danish capital aims to promote sustainable tourism. To this end, the CopenPay scheme has been developed; following two summer trials, it will now run all year round. How can you benefit? Hotels are taking part.

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Internet usage in Germany is falling noticeably

People in Germany are switching off – at least some of the time. After years of steady growth and constant digital activity, internet usage in Germany is falling noticeably for the first time.

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New website for night trains

Night trains offer an alternative to flying for medium-haul journeys. A website with clever features shows the options available across the continent.

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Stock market boom boosts the wealth of the elite

The number of ultra-high-net-worth individuals in Germany has surged by almost 30% in 2025. 5,000 people own a quarter of the country's total financial assets. There is no end in sight to this trend.

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Tourist crowds on the Greek islands

In 2025, more than three times as many tourists as there are Greek residents flocked to the holiday destination. On jet-set islands such as Santorini and Mykonos, record tourist numbers are pushing the infrastructure to its limits.

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AI & human touch are indispensable

New Mews research across 500+ properties shows AI is now standard in hotel operations, while human interaction remains critical for high-value guest moments.

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IHG signs 50-year contract with U.S. Air Force

IHG Hotels & Resorts is becoming a partner of the U.S. Air Force: The chain has signed a 50-year (!) contract with the Air Force - five decades to act as a hotel and management operator. 

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EU aims to make international rail travel easier

Travelling by train from Germany to Spain – and the train is late for your connection? That can prove costly for travellers. The EU wants to strengthen their rights and make rail travel more attractive.


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German Hotel Market: The highest cost structure in Europe

The German hotel industry continued to recover in 2025, without fully reaching pre-crisis levels. Overnight stays are on the rise, as are insolvencies. Details from the new industry report.

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Hospitality: Insolvencies at record high

Insolvencies in Germany are on the rise: the catering, hospitality and property sectors are particularly hard hit. The record figures are hitting the federal states of Berlin and Bavaria especially hard.

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"With me, Airbnb in Paris is history"

The new mayor of Paris, Emmanuel Grégoire, went into the election campaign with the slogan "With me, Airbnb in Paris is history'’. A ruling has now been issued that points in that direction and is aimed at short-term landlords.

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AI arms race: Tech giants invest hundreds of billions

Tech giants Amazon, Google, Microsoft and Meta plan to spend up to 725 billion US dollars (around 620 billion euros) this year as part of their AI arms race. The money is primarily set to go towards expanding infrastructure such as data centers.

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Zuckerberg: Meta AI to work day and night for users

Facebook-owned company Meta wants to provide users with artificial intelligence that will be active for them around the clock. This will cost a fortune. 

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Hyatt and Choice are driving AI into their corporate structures

Hyatt is now actively using ChatGPT (OpenAI) for its staff, whilst Choice Hotels is integrating Amazon Web Services (AWS) to automate its value chain.

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WTTC: Travel & Tourism sees best year ever

Travel & Tourism has strengthened its position as the world’s fastest-growing sector in 2025, with new data from the World Travel & Tourism Council (WTTC) and Chase Travel, Lead Research Partner, revealing the sector significantly outpaced global economic growth.

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Who will determine how we travel in 2046?

From AI agents booking our trips to cities restricting visitor numbers: a new Executive Brief explores how trust, data and inequality could redefine global travel over the next two decades.

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Atlanta and Chicago O'Hare lead global airport rankings

The results of a recent survey show: Hartsfield-Jackson Atlanta International Airport remains the world's busiest airport for passenger traffic. At the same time, Chicago O'Hare International Airport ranks first for aircraft movements.

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The recipe for tackling food waste

The United Nations Environment Programme (UNEP) and UN World Tourism Organisation have launched the "Recipe of Change" initiative to tackle a global sustainability challenge: food waste.

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Fall asleep in Brussels and wake up in Berlin

Many travellers want to make the most of every moment on their journeys through Europe. To meet this demand, operators constantly expand the range of overnight train services.

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On the plane: A seatrow turns into a bed

Anyone who's tired on a flight longs to be able to stretch out across three seats. It's not actually comfortable. Now an airline has found a solution.

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Black Forest-style Alberghi Diffusi

The Black Forest is rethinking rural tourism: currently, the region is working on a concept that transforms entire villages into hotels – without constructing any new buildings. This is based on the Italian model of the "Alberghi Diffusi".

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Highest number of restaurant bankruptcies since 2011

More than 11,000 bankruptcies in six years: The crisis in the German restaurant industry is worsening. Many people are cutting back on dining out. A quick recovery is not in sight.

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No climate protection means higher national debt

The consequences of climate change come at a cost. Without additional investment in climate protection, Germany faces the prospect of much higher national debt than previously expected by 2050.

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Scandic drives climate action

Scandic has further elevated its climate ambitions now that its climate targets have been validated by the Science Based Targets initiative (SBTi). The company's long-term goal is to reach net-zero emissions across the entire value chain by 2050.

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