Marketplace Stories
Materials shape the perception of a hotel and define its atmosphere, quality and recognisability. It is particularly in the interplay of different surfaces that the quality of an interior becomes apparent. Alongside furniture, textiles and lighting, technical equipment is also coming increasingly into focus.
Sabre Hospitality has become Àven. At ITB 2026, CEO Teresa Mackintosh highlighted what powerful, global distribution platforms mean for the future. This also benefits the hotels of Àven’s partner Quality Reservations in Germany as well as across the DACH region.
There's news from the HospitalityInside Think Tank in Brussels! HITT is moving to a new lifestyle venue at short notice – the Hoxton Brussels. Experience AI LIVE with us: the AI agents working behind the scenes will connect participants in a unique way. The program is set; 14 international experts are ready to answer your questions. HITT speaks plain text. Register now!
Would you like to charge wirelessly at home or in a hotel? Then use sockets and switch inserts as functional charging surfaces. JUNG shows how this can be integrated into modern interiors.
Sustainability is playing an increasingly important role in the hotel industry – from construction methods to the materials used in interiors. Resource-efficient solutions are also coming increasingly into focus in building services. JUNG demonstrates how sustainable material concepts can be combined with durable design and modern technology.
Innovative strategies in the areas of sales, sustainability, guest and employee enthusiasm are the levers for increasing hotel profits in the future.
Croatia's leading hospitality company Valamar Riviera is ready to expand in Europe – and is looking to partner with hospitality investors and owners in premier Alpine and Adriatic destinations, offering competitive leases and a full range of hospitality management services.
Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.
AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.
"From the very beginning, we thought in terms of generations, not quarters." A statement that shows attitude. Star architect Hadi Teherani lives by it, as does the Altenberger family, owners of the Krallerhof wellness hotel in the Salzburg region. The result is the 5,500 sqm ATMOSPHERE Spa, a monument to relaxation, a work of art. Only courage and vision can change the hospitality industry.
Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.
Artificial intelligence is rapidly changing tourism – and offers enormous opportunities for hotels that are prepared to use data intelligently. 125 hoteliers, experts and industry representatives needed to talk.









































