Marketplace Stories

Marketplace Stories

Strategies and employee enthusiasm lead to the right distribution path
QR "Vordenker" Award for Atlantic Grand Hotel Bremen
13.3.2026

Innovative strategies in the areas of sales, sustainability, guest and employee enthusiasm are the levers for increasing hotel profits in the future. 

Croatia's leading hotel group seeks to expand in the Adriatic and Alpine
Valamar sets eyes on European expansion
6.3.2026

Croatia's leading hospitality company Valamar Riviera is ready to expand in Europe – and is looking to partner with hospitality investors and owners in premier Alpine and Adriatic destinations, offering competitive leases and a full range of hospitality management services.

JUNG at the Green Hospitality Conference 2026
13.2.2026

Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.

QR grows with AI and 25 new hotels
6.2.2026

AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.

The Krallerhof & the star architect: why risks and visions secure the future
A spa artwork leads the way
12.12.2025

"From the very beginning, we thought in terms of generations, not quarters." A statement that shows attitude. Star architect Hadi Teherani lives by it, as does the Altenberger family, owners of the Krallerhof wellness hotel in the Salzburg region. The result is the 5,500 sqm ATMOSPHERE Spa, a monument to relaxation, a work of art. Only courage and vision can change the hospitality industry.

How hotels can appeal to luxury leisure guests
An investment in quality of life
5.12.2025

Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.

QR event: More need for discussion than ever about AI and travel
The key to competitiveness
31.10.2025

Artificial intelligence is rapidly changing tourism – and offers enormous opportunities for hotels that are prepared to use data intelligently. 125 hoteliers, experts and industry representatives needed to talk.

TIS 2025: Where tourism, technology, events and destinations come together
The other network
31.10.2025

Tourism meets technology. That is the guiding principle of TIS, the Tourism Innovation Summit, which is already one of the most important events in Seville. Hotel exhibitors are rare. The priority is networking between destination managers, event organisers and tech professionals. Not a bad combination. 

Trendy: road trips, comfort and a break from the daily grind
17.10.2025

According to the results of a study, in 2026 travellers will no longer be asking themselves primarily where to go, but rather why they are travelling. Instead of quantity, the focus will be on rest, comfort and relaxation – with or without the family.

"Redebedarf": Benefiting from change with AI
10.10.2025

Artificial intelligence and data are changing the rules of the game in the hotel industry. How can hotels use this development to inspire guests and steer them successfully into the future? Answers can be found at "Need to talk". Participation is free of charge.

Expo Real Conference 2025: Hospitality between extremes
19.9.2025

The Hospitality Industry Dialogue (HID) kicks off with the leisure boom in South-East Europe. And then things heat up at the Expo Real hotel conference: from climate risk for hotel projects, franchising & asset-light to record margins & zero profit, and right through to high-speed market consolidation. The program. 

Futurist Dietmar Dahmen gives hoteliers tips on transformation
Climb onto the shark
12.9.2025

"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry. 

More News

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EU aims to make international rail travel easier

Travelling by train from Germany to Spain – and the train is late for your connection? That can prove costly for travellers. The EU wants to strengthen their rights and make rail travel more attractive.


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German Hotel Market: The highest cost structure in Europe

The German hotel industry continued to recover in 2025, without fully reaching pre-crisis levels. Overnight stays are on the rise, as are insolvencies. Details from the new industry report.

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Hospitality: Insolvencies at record high

Insolvencies in Germany are on the rise: the catering, hospitality and property sectors are particularly hard hit. The record figures are hitting the federal states of Berlin and Bavaria especially hard.

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"With me, Airbnb in Paris is history"

The new mayor of Paris, Emmanuel Grégoire, went into the election campaign with the slogan "With me, Airbnb in Paris is history'’. A ruling has now been issued that points in that direction and is aimed at short-term landlords.

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AI arms race: Tech giants invest hundreds of billions

Tech giants Amazon, Google, Microsoft and Meta plan to spend up to 725 billion US dollars (around 620 billion euros) this year as part of their AI arms race. The money is primarily set to go towards expanding infrastructure such as data centers.

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Zuckerberg: Meta AI to work day and night for users

Facebook-owned company Meta wants to provide users with artificial intelligence that will be active for them around the clock. This will cost a fortune. 

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Hyatt and Choice are driving AI into their corporate structures

Hyatt is now actively using ChatGPT (OpenAI) for its staff, whilst Choice Hotels is integrating Amazon Web Services (AWS) to automate its value chain.

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WTTC: Travel & Tourism sees best year ever

Travel & Tourism has strengthened its position as the world’s fastest-growing sector in 2025, with new data from the World Travel & Tourism Council (WTTC) and Chase Travel, Lead Research Partner, revealing the sector significantly outpaced global economic growth.

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Who will determine how we travel in 2046?

From AI agents booking our trips to cities restricting visitor numbers: a new Executive Brief explores how trust, data and inequality could redefine global travel over the next two decades.

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Atlanta and Chicago O'Hare lead global airport rankings

The results of a recent survey show: Hartsfield-Jackson Atlanta International Airport remains the world's busiest airport for passenger traffic. At the same time, Chicago O'Hare International Airport ranks first for aircraft movements.

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The recipe for tackling food waste

The United Nations Environment Programme (UNEP) and UN World Tourism Organisation have launched the "Recipe of Change" initiative to tackle a global sustainability challenge: food waste.

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Fall asleep in Brussels and wake up in Berlin

Many travellers want to make the most of every moment on their journeys through Europe. To meet this demand, operators constantly expand the range of overnight train services.

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On the plane: A seatrow turns into a bed

Anyone who's tired on a flight longs to be able to stretch out across three seats. It's not actually comfortable. Now an airline has found a solution.

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Black Forest-style Alberghi Diffusi

The Black Forest is rethinking rural tourism: currently, the region is working on a concept that transforms entire villages into hotels – without constructing any new buildings. This is based on the Italian model of the "Alberghi Diffusi".

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Highest number of restaurant bankruptcies since 2011

More than 11,000 bankruptcies in six years: The crisis in the German restaurant industry is worsening. Many people are cutting back on dining out. A quick recovery is not in sight.

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No climate protection means higher national debt

The consequences of climate change come at a cost. Without additional investment in climate protection, Germany faces the prospect of much higher national debt than previously expected by 2050.

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Scandic drives climate action

Scandic has further elevated its climate ambitions now that its climate targets have been validated by the Science Based Targets initiative (SBTi). The company's long-term goal is to reach net-zero emissions across the entire value chain by 2050.

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Germans seek culture and nature on holiday

Germans are travelling differently. New analysis on outbound demand shows they increasingly prioritise destinations that blend cultural heritage, natural beauty, and authentic local experiences. Europe remains the focus, with rising costs determining travel behaviour.

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Hotel Yearbook: Achieving regenerative hospitality

We all know the buzzwords of sustainability in hospitality. But what is it that regenerative hospitality actually looks like and what work needs to be done? The publishers Prof Dr Willy Legrand, Carlos Martin-Rios and Allessandro Inversini collected articles of 28 authors in five chapters.

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Business travel is part of the tourism strategy

At the end of January 2026, the German Federal Cabinet approved the Federal Government's new National Tourism Strategy. This strategy explicitly anchors business travel as a central pillar of tourism policy.

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Dehoga campaign on weekly working hours

The world of work and the realities of life have changed fundamentally. Working time legislation has not. The aim of a campaign in Germany is to introduce a practical regulation on weekly working hours.

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Financing from the crowd for the crowd

Madaster, the building materials register for Germany, has launched a major crowdfunding campaign and is inviting companies to contribute financially to strengthen sustainability in the industry.

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German think tank establishes digitalisation task force

At the beginning of February, the think tank Zukunft der Gastwelt (DZG) established the task force "Digitalisation & Artificial Intelligence". The aim is to accelerate the digital transformation of the hospitality industry and to provide practical support to small and medium-sized businesses.

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The Power of Travel: Tourism by 2050

By 2050, we will see around 3.5 billion trips. The proportion of travellers in the global population could then grow from 50 to 70 per cent. The outlook for tourism is brighter than ever, says Google. But the rules of the game have changed.

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US entry: More personal information demanded

The US further tightens its entry rules for tourists. Those wishing to spend their holidays there will probably have to disclose more information about their lives, including their social media activities.

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Accor embraces AI integration with new app

ALL Accor, the group's booking platform and loyalty program, announced the launch of its ALL Accor app in ChatGPT on 29 January 2026. The app is designed to make booking easier for travelers.

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Budget and safety are key factors in travel decisions

For almost half of Germans, cost is the most important factor when choosing a travel destination. In addition to price, safety, accessibility, and the general economic situation also influence travel decisions. This is because more and more travelers are booking at short notice.

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60 million more tourists worldwide

An estimated 1.52 billion international tourists were recorded globally in 2025, almost 60 million more than in 2024. Arrivals grew by 4% in 2025.

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Hotel association announces Start-up Award 2026

The German Hotel Association (IHA) is launching the application phase for its Start-up Award 2026 and invites all start-ups with innovative product developments specific to the hotel industry to apply. 

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House swapping instead of hotels

Travellers are increasingly looking for alternative and affordable ways to explore the world. In addition to short-term rentals, holiday apartments and hotels, house swapping is developing into a travel model in its own right.

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