Marketplace Stories
Innovative strategies in the areas of sales, sustainability, guest and employee enthusiasm are the levers for increasing hotel profits in the future.
Croatia's leading hospitality company Valamar Riviera is ready to expand in Europe – and is looking to partner with hospitality investors and owners in premier Alpine and Adriatic destinations, offering competitive leases and a full range of hospitality management services.
Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.
AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.
"From the very beginning, we thought in terms of generations, not quarters." A statement that shows attitude. Star architect Hadi Teherani lives by it, as does the Altenberger family, owners of the Krallerhof wellness hotel in the Salzburg region. The result is the 5,500 sqm ATMOSPHERE Spa, a monument to relaxation, a work of art. Only courage and vision can change the hospitality industry.
Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.
Artificial intelligence is rapidly changing tourism – and offers enormous opportunities for hotels that are prepared to use data intelligently. 125 hoteliers, experts and industry representatives needed to talk.
Tourism meets technology. That is the guiding principle of TIS, the Tourism Innovation Summit, which is already one of the most important events in Seville. Hotel exhibitors are rare. The priority is networking between destination managers, event organisers and tech professionals. Not a bad combination.
According to the results of a study, in 2026 travellers will no longer be asking themselves primarily where to go, but rather why they are travelling. Instead of quantity, the focus will be on rest, comfort and relaxation – with or without the family.
Artificial intelligence and data are changing the rules of the game in the hotel industry. How can hotels use this development to inspire guests and steer them successfully into the future? Answers can be found at "Need to talk". Participation is free of charge.
The Hospitality Industry Dialogue (HID) kicks off with the leisure boom in South-East Europe. And then things heat up at the Expo Real hotel conference: from climate risk for hotel projects, franchising & asset-light to record margins & zero profit, and right through to high-speed market consolidation. The program.
"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry.









































