Quality Reservations

Innovative strategies in the areas of sales, sustainability, guest and employee enthusiasm are the levers for increasing hotel profits in the future. 

AI is now also conquering the reservations and MICE segment. Online distribution specialist Quality Reservations (QR) will present the tools at ITB in March 2026. In addition, the QR hotel pool has grown by 25 properties.

Luxury guests are willing to pay for exclusivity. But they expect perfection, says Corinna Döpkens, an expert in luxury travel. Digital structures ensure that hotels remain competitive.

Artificial intelligence is rapidly changing tourism – and offers enormous opportunities for hotels that are prepared to use data intelligently. 125 hoteliers, experts and industry representatives needed to talk.

Artificial intelligence and data are changing the rules of the game in the hotel industry. How can hotels use this development to inspire guests and steer them successfully into the future? Answers can be found at "Need to talk". Participation is free of charge.

"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry. 

Despite all the sceptical business travel statistics, demand in this segment increased noticeably in the first half of 2025 for hospitality-focused distribution specialist QR Quality Reservations. At the same time, direct sales and the number of customers grew.

The "RFP season" is in full swing. However, the rules of the game for these Requests For Proposals have changed for 2026 . The traditional focus on booking volume and price is increasingly giving way to a strategic view of the purpose of business travel. 

By recognising hotels for their inspiring, holistic approach to online sales, Quality Reservations (QR) is setting new motivational accents. The measures implemented range from efficiency-enhancing 2-way interfaces to MICE links. 

Travel behaviour in the business and leisure segment will remain at the high level of 2024. Many meetings and congresses will be cancelled for cost reasons.

Megatrends always make hoteliers and tourism professionals sit up and take notice. After all, they are part of corporate strategies. This is why the third "Redebedarf" ("Need to talk") event organised by Quality Reservations (QR) was once again praised.

Where are the megatrends taking us? This question needs to be discussed: What comes after the metaverse and AI? An event organised by QR will bring together renowned experts to discuss the issue. You can still take part. 

For autumn, the German distribution specialist Quality Reservations (QR) is forecasting a catch-up effect for overnight stays and events in Germany that were postponed due to the European Football Championships, mega events and, in some cases, the Summer Olympics in Paris.

Changing the property management system (PMS) in a hotel is rarely an easy decision. After all, it is the central platform for managing all data from all departments and is therefore of crucial importance. But the turning point is here. 

Distribution specialist QR Reservations has honored companies and people with a flair for change with its first "Forward Thinker Award". More than 280 QR partner hotels entered the competition.

The latest rail strike has cost the German economy a billion euros. The hotel industry is also affected and is reporting a rapid increase in cancellations.