News & Stories
Hamburg. The triumphal procession of Social Media seems unstoppable and Facebook is the main driver in the market. The next push will come via mobile devices. The tempo in the market is increasing regardless - driven by the activities of the users and consumers. The Hamburg market research company, Fittkau & Maass Consulting, specialists for interactive media, has compiled study results from two current reports about Social Media and the Internet as well as from a benchmarking of travel websites especially for hospitalityInside.com. Current figures and facts of a dynamic development.
Hamburg. Social Networks always serve first and foremost as a base for contact maintenance: 82% and respectively 28% of the Social Networkers indicate using "their" networks primarily for private and professional maintenance and closing contacts. However, does still time remain for this much-considered target group to notice their attention to the advertising of brands and companies in the Social Web?
Frankfurt. Today, every fourth reservation reaches the hotel online. However: Direct distribution is growing only slowly while reservations through online travel agents are exploding. With such developments, the experts initiated the "Pricing & Distribution Day" of the Hospitality Sales & Marketing Association two weeks ago to motivate the hoteliers toward the correct distribution mix. At the same time, they admonished the industry: "Stop strengthening the external distribution!" And: "Protect the Price Elevation!" Then the discussion over rate parity and zero commission showed how difficult it is to move the industry toward a uniform behaviour. The OTAs profit from this inhomogeneity.
Hamburg. The last border to the wide world of the shopping has fallen - smartphones, Tablet PCs & Co. are to thank. Shopping is not only possible at any time, but now also at any place. The owners of mobile devices capable of Internet value the independence from time and space, a study points out.
Frankfurt. The hotel industry is in the throes of understanding that it needs to regain sovereignty from online travel agencies and reservation portals in terms of rates and content. Hoteliers have paid enormous sums in the form of commissions to Expedia, booking.com, hotel.de, HRS and other providers in the past decade. Now, these portals are pushing the hotels’ own websites even further back in the Google hit lists. The consequence: hoteliers are losing another portion of their business. They have failed to understand the electronic distribution model to this day. As a result, they got a slap in the face last Monday: at the "Pricing & Distribution Day” staged by Hospitality Sales & Marketing Association in the Sheraton Frankfurt Airport Hotel, where competent speakers found crystal clear words. They spoke about parity of rates, content and products, fair distribution, distribution strategies and the spectre of Google. The discussion about Google alone revealed the fears of the industry. The experts countered: withdrawing is not the best defence, but attacking!
Frankfurt. Worldhotels introduced numerous new services for its members this spring. The current trend toward more individuality inspired the results of the group of independent hoteliers just the same as with the close collaboration with the technology professionals, Trust International. This is why the brand will move to the forefront more strongly in the future, as revealed by Worldhotels CEO, Rob Hornman during the interview with hospitaltiyInside.com co-worker Susanne Stauss. An update.
Milpitas, CA. The proliferation of collaboration and social tools designed to increase productivity is actually costing businesses millions of dollars per year in lost productivity, according to a survey.
Munich. Last week, TripAdvisor also began its flight search engine in Germany. Of course, this is combined with airline assessments.
Bellevue/Washington. Expedia`s Board of Directors has preliminarily approved a plan to separate the company into two publicly traded companies: TripAdvisor become a public company. At the same time, Expedia has to prepare for a fight with a new competitor.
Venice/Berlin. The Internet turns over entire markets, as it makes niches grow. The hostels segment is one of these areas which benefits from the transparency and bookability via mouse click. "The Internet is the number one channel for budget accommodation”, says a happy Andrea Mehanna, Managing Director of the hostelsclub.com Internet reservation platform from Venice, Italy. After major portals like Expedia refused to sell the 1-star guest rooms of his parents, he founded an independent website in 2001. Today, there are several different big reservation platforms on the Internet purely concentrating on this particular segment. A portrait of a young sales concept.