Hospitality at the high, the low, in the data lake and in brand models
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From the ultra-luxury Schloss Fuschl to the little tower hotel
Dear Insider,
The best first: On Monday, 100 guests celebrated the opening of Rosewood Schloss Fuschl in Salzburger Land, majestically enthroned above Lake Fuschl. Almost every one of the 98 rooms has a lake view, and 245 of the planned 270 employees are already in their posts and looking after the guests. With this, the ultra-luxury operator from Hong Kong takes the Munich-based Schörghuber Group and Arabella Hospitality together with it on its journey into the international resort business. And from now on, the Schloss will take locals on a trip to the new Sea Club, right on the lake. It is to become "the Saint Tropez on Lake Fuschl".
"We are collectively in love [with this hotel]," CEO Florian Schörghuber said, describing the special magic of this place. His mother Alexandra and Rosewood President Radha Arora already seemed like good friends. After some less fortunate years, Fuschl is now embarking on a new success story. I brought you the details and my own inspiring photos.