Topic Strategy

News & Stories

In German and English: Good books on Hotel-PR
Communication is no easy language
15.9.2006

Augsburg. PR skills are generally way down on the list of priorities for hotel management. Seminar costs are being cut even here  - and anyway: "Anyone can do that!" Four books, in English and German, written by 3 journalists and a PR professor, show just how wrong this belief can be. Literature for managers. Easy to read, less easy to implement.

Focus magazine presents new hotel ranking
15.9.2006

Munich. The German "Focus" news magazine presents a new ranking. The next issue available on Monday includes a list of 550 hotels from all over the world, separated into the categories of "Luxury", "Trend" and "Price/Performance".

Moevenpick Hotels & Resorts: From 57 to 100 by 2010
Arabia and Asia are calling - also for resorts
15.9.2006

 

Frankfurt/M . In the past few weeks, Moevenpick Hotels & Resorts have opened up two hotels in European key destinations in Frankfurt City and Amsterdam. Overall, the group's expansion focus definitely is the Middle East. On the fringe of the opening in Frankfurt, President Jean-Gabriel Pérès commented on the company strategy. A surprise: in Europe, Moevenpick is contemplating the resort hotel business.

Guest storm the Bluetenschloss Gams - Bon vivant and cuddle hotel
Where cuddles are concept
15.9.2006

Bezau/Bregenzerwald. Bluetenschloss crossed with "bon vivant and cuddle hotel" - and already it all sounds kitschy. Yet in this regard, the new Bluetenschloss in Austria's Bezau is pleasantly disappointing.  A young hotelier couple have created their own concept of togetherness and cuddly twosomes and with it have won both unexpected appeal and the Austrian prize for innovation. Another positive example from the myriad of creative concepts from Austria.
Leela News: Positive results, new managers, more with Kempinski
1.9.2006

Mumbai. The Leela Palaces & Resorts and Kempinski Hotels officially extended their partnership in India. For the financial year 2005/2006, Hotel Leelaventure Limited registered a net profit growth of 119 percent. Experienced new executives from other Indian companies also joined the Leela group.

Hotel offers on ebay: How auction house and agents market themselves
Online kick with rack rate taste
1.9.2006



 

Augsburg. Three years ago it was still ridiculed as being way out. Today it’s an important marketing partner for hotels: Anyone who looked for holiday offers on ebay this week would have had 16,311 listings presented at the click of a mouse. The standard travel offer of two nights with breakfast at a fixed date will as of September see new competition: ebay is pushing last minute offers and experts are already working on a direct booking system for concrete dates. Even amongst ebay`s hotel service providers new profiles are beginning to take form. And they all have one goal: to move away from the discounter image once adhering to the virtual auction house. After all, many hotels making online offers through ebay sell at  rack rate level.

The strategy of Hospitality Alliance plc - franchisee for Ramada:
Probing first, profiling second
25.8.2006

Bad Arolsen. Hospitality Alliance plc, 63 hotels in size and exclusive franchisee for the Ramada brand in Germany and Switzerland, aims for a clearer image. The former mix consisting of Treff and Ramada Hotels will no longer exist. In this respect, the sale of the Ramada brand from Marriott to Wyndham Worldwide in 2004 plays an important role. Chairman Alexander Fitz is currently announcing new openings in Austria and Switzerland as well as marketing diversifications. In addition, Hospitality Alliance needs to distinguish itself from Corinthia Hotels, with which Wyndham announced a joint expansion in Europe only two weeks ago.

Hospitality Alliance plc in facts and figures
Only profitable hotels on the wish list
25.8.2006

Bad Arolsen. Hospitality Alliance plc has been consolidated. For eight years, the franchisor for the Ramada brand in Germany and Switzerland has made good figures. For the first six months of 2006 too, a 10.6% plus in profit has been recorded. Wyndham's biggest franchisor worldwide has cleaned its portfolio of non-profitable entities and is now expanding, even into Germany's border countries. Hospitality Alliance in facts and figures.

Dubai Capital buys Travelodge
25.8.2006

London. Last Friday, Travelodge, the UK's fastest growing hotel company was acquired by Dubai International Capital, a private equity firm within Dubai Holding, for a consideration of 675 million GBP from the Permira Funds. The acquisition is unconditional and is expected to complete by late September. For DIC it's the second acquisition in the hotel industry.

Grand Hotels Bad Ragaz once again sees renovation works
New 5 star boutique hotel to be built
25.8.2006

Bad Ragaz. In the Grand Hotels Bad Ragaz, one of the flagships for the Swiss hotel industry, renovation and extension works to a value of over 100 Swiss Francs are about to begin. Consistently positive business figures allow extension both to hotel and management. On 1 August, Peter Tschirky assumed his new position in Bad Ragaz.

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